Vanity Fair, on newsstands from 15 July, dedicates the new issue to the fashion system and ignites the debate on a world behind which lies the love, passion and humanity that the magazine went to discover, in search of beauty.
In a difficult moment for the entire Italian economy, after talking about the film, tourism and music industry in the numbers of the past few weeks, Vanity Fair is dedicated to the world of fashion not only to introduce Italians to a cultural wealth that it is often forgotten, but above all to raise awareness of politics. The fashion sector, in fact, is the big forgotten in the industry aid decrees.

As the director of Vanity Fair Simone Marchetti said: “In the past, it must be admitted, very few politicians have contributed to its protection: among all, Carlo Calenda should not be forgotten, who as Minister of Economic Development managed to implement real and practical plans. Today, however, there are only small maneuvers for small decrees, such as the valid one (albeit marginal) proposed in these days by Mariastella Gelmini ".

On the cover the portraits of some sales staff of the Rinascente in Milan Piazza Duomo posing in the Galleria Vittorio Emanuele II: faces that want to be the symbol of the stories, excellence, passion and humanity of Italian fashion. That sector that, among companies, boutiques, laboratories, showrooms, brands and other professionals, has millions of workers and in 2019 has turnover of around 100 billion euros. The stories on the pages of the newspaper are dedicated to the long chain of men and women behind the clothes and accessories that are too often relegated to clichés. On the other hand, behind them are Italian excellence, knowledge and crafts.

The stories told by Vanity Fair are manifold and highlight the humanity behind the professions of fashion, a unique treasure that has arrived intact and more alive than ever from the Renaissance workshops today: Pierpaolo Piccioli converses with the premières, the seamstresses of the Valentino atelier. Armani writes a letter of esteem and affection to the sellers of his boutiques, mindful of his past as a window dresser. Etro presents the curator of the maison's archive / library. And again: Tods introduces the new creative director Walter Chiapponi to talk with three of the company's historic craftsmen. Maria Grazia Chiuri for the first time brings together her entire Studio, highlighting talents and stories. Gucci presents a preview of five creatives from the style office, imminent protagonists of the brand's next fashion show.

To promote support for the cause, a flashmob will be organized that will involve salespeople from all over Italy who will join their voices to say that "we are the clothes".