March 24, today would have been Gelato Day – Italian Cuisine

March 24, today would have been Gelato Day

In ice cream parlors all over Europe for the European Day of Artisanal Ice Cream it would be celebrated by eating strawberry-flavored yogurt. Here because

There is the world day of panzerotto, let alone if there was no one dedicated to homemade ice cream: not only does it exist, but it is a "commanded party" recognized by Europe. In fact, Gelato Day is so far the only day that European Parliament has dedicated to a food and was born to celebrate and promote homemade ice cream.

Artisanal ice cream is a food that not only represents excellence in terms of quality and food safety, but which is also a true asset for the entire supply chain, capable of moving billions across the planet and enhancing the agro-food products of each individual Member State. Cones and cups thus become a unique opportunity to contribute both to the promotion of artisan knowledge, which has always been an expression of quality, authenticity and territoriality, and, more generally, to the enhancement of artisan ice cream – a sector that only in the Old Continent uses more than 300 thousand employees for a turnover of over 9.5 billion euros, which is constantly growing.

The idea of ​​Gelato Day actually took shape in 2009 with the official presentation to the Parliament of Strasbourg, finally established in 2012, thanks to the idea of ​​Longarone Fiere Dolomiti and Artglace – Confédération des Associations des Artisans Glaciers de la Communauté Européenne, the organ representing the European artisan ice cream makers. The confederation is international, autonomous and independent, apolitical and non-partisan and non-profit. ARTGLACE brings together the associations of artisan gelato makers from 7 European Community countries: Austria, Belgium, France, Germany, Italy, Holland and Spain.

Peculiarity of Gelato Day is the "Taste of the Year": For this eighth edition, it is dedicated to Holland and it is variegated strawberry yogurt, which would have been proposed on March 24, 2020 in the ice cream parlors of numerous Italian and European cities that had prepared themselves to honor one of the most popular products ever. As per tradition, in fact, each edition has its own taste and, after a 2019 in the name of Italianness with the authentic tiramisu, this year it's the turn of the country of the windmills, which has chosen a taste capable of combining both its long dairy tradition as well as the extraordinary quality recognized for its strawberries – which in this country are extremely valuable and practically all year round, from March until late December. Next year is the turn of Spain, and expects to know the identifying taste that will be prepared throughout Europe.

Also with ice cream shops, an appointment with the culture of artisan ice cream. Hoping to return to cones and cups soon.

Shopping today – Italian cuisine – Italian Cuisine

Shopping today - Italian cuisine

Online services in tilt but new jobs for delivery workers, regular hours and subsidized spending for the elderly and disabled. Here is what happens on our shelves, between safety distance and new consumption trends

The last is from the last few days: shelves with the words "do not touch" in the departments of the stationery shop, of the underwear and of gardening of supermarkets. Small tensions at the checkout and the explanation of the clerks "are not basic necessities". In recent days there have been various reports on social media about this decision implemented by various brands of large retailers, based on the rules of the latest government decree.
But there is no fuss: it is just one of the many momentary changes that the Covid-19 is carrying in our carts.
Supermarkets and consumers are changing habits together. Meanwhile the safety: throughout the large retailers, disinfectant dispensers have been installed, disposable gloves have been distributed and the safety distances to be observed while standing in line at the checkout have been reported.
Our approach to shopping seems to change forever. Italians are discovering e-commerce out of necessity and perhaps, who knows, many will never leave it. As for the management of school lessons and telework, there will be a before and after.

Distribution numbers in Italy

Intana some data: ADM, the Modern Distribution Association that brings together cashiers, shop assistants, sales staff, has about 410,000 workers in Italy for 26,700 stores, now growing, given the need for recruitment.
Often employed in the front line, the staff, equipped with a mask and plexiglass dividers at the checkout (in the case of Coop), is facing an emergency in an emergency. But also to communicate correctly. Yes, because the message to the consumer is: no to exaggerated expenses. Supermarkets are replenished regularly and are open at regular times, seven days a week. therefore the first rule is and remains not to rush en masse to unload the shelves, sometimes unnecessarily. It affects our health but also that of the professionals.

The case of yeast and flour

After the Amuchina case, there are now also some products taken by storm yeast is flour. It seems that the Italians, thanks to the time spent at home and the order that pushes them to go out as little as possible (also decimating the first daily trips to the baker) are discovering a people of bakers, pizza makers and pastry chefs. From North to South, powdered and fresh yeast, flours of various types and, it seems with peaks on the weekend, mozzarella, an essential ingredient in pizza, are also snapped up.
There is also a great demand for fruit and vegetables: the encouragement of the Ministry of Health to adopt a diet that raises the immune system has turned into a + 30% demand for fresh products.

New rhythms of shopping

Forced enclosure also leads to less frequent and more reasoned spending. the point, however, is that even at home consumption has doubled: by having lunch and dinner at home every day, Italians need 25% more than their weekly supplies.
Having stopped the assaults of the past weeks, the situation, however, despite being non-normal, is settling down.
The pace of purchases? Most shop once a week. There are those who resist up to two. Supermarkets in the home are preferred, where it is easier to monitor the queue situation at the entrance. If you reach the hypermarkets, where the elevators for security reasons are reserved only for those with disability problems) you will often find the queue. This is why consumers opt for midweek and off-the-beaten-track hours, early in the morning or immediately after lunch, depending on the family organization and the new smart-working.
Small local fruit and vegetable shops have also been rediscovered, less crowded than supermarkets, bakers and small delicatessens.

Online shopping boom and crash. And new jobs are born

After our Premier Cote blessed it "it is safer" online shopping has exploded, with current delivery times of even two weeks, despite the efforts of distributors. Often offline, e-commerce sites, like the Italians, were in fact overwhelmed by the emergency.
Filling the electronic cart is somewhat difficult. And if you succeed, arrived at the time of transaction, often jump. But how the insiders are gearing up. We have heard a few. The hope that the situation will improve is concrete. And there is already someone holding the crash test.

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Literally taken by storm (it went from 4% to 20%) Esselunga's online shopping now serves 1,700 municipalities thanks to 2,500 suppliers. Free these days for the over 65 and disabled was launched in 2000. It was among the best prepared to face this tsunami of attempted supplies. However, to do the shopping you have to arm yourself with patience (up to two weeks of waiting for a delivery are the hooligans to date). The cart fills up online, even on the app. It is also possible for blind and partially sighted customers to access it. You can even choose the thickness of the slice in cured meats and there is a virtual sommelier available. Each product has an information sheet that tells its traceability for meat and fish, nutritional values, origin for fruit and vegetables and also the presence of allergens.
In 2017, the Click and Go sales channel was activated, through which the customer does online shopping and picks it up in the day with the car. The future? "They are thinking of a reorganization and a strengthening of online spending, but the situation is now too changeable to define to what extent".


The online emergency for the group founded by Oscar Farinetti, which currently ranks among the most efficient, is holding up strongly. Higher prices than large retailers, currently guarantees the shopping delivered three to 7 days from the order. A real godsend right now. "The volumes have more than tripled," they explain, "to cope with the request, we have strengthened the logistics, with additional agreements also with Amazon. We have also lowered the minimum spending threshold, for free home delivery, from 70 to 39 Euros, for long promotional periods . There are two ways: Eataly Today, with home delivery even during the day in Milan, Rome and Turin, used mostly for over the counter products (bread, meat, fish and cheeses as well as fruit and vegetables) and there is the e-commerce site. The latter, with the Pantry service, allows you to order multifunctional packages at special prices.

Iper la Grande i

Here too, online shopping and collection in the shop with Iperdrive. None the additional cost, in all regions where the brand is present. Here we are not only talking about shopping: the chain offers, on 19 out of 22 stores, the Iperstation service where you can fill up with petrol 24 hours a day. In some stations you can also recharge your electric car. IperFarma, on the other hand, is the parapharmacy service inside the shops, open at the same times as the shops. Here also discounts for over 65s: for them, home shopping in the provinces of Varese, Milan, Verona and Monza is free.


First of all, safety and hygiene. Exclusively telematic negotiations with suppliers (email and video calls) for the Despar, Eurospar and Interspar chain. A widespread distribution (1393 points of sale in Italy), the group's shops face the emergency with a reinforcement, even logistical, of online shopping: Desparcasa, with home deliveries in Sicily, Puglia, Calabria and Abruzzo. Their strength, however, remains the collection in the store: the most popular products? Mineral water, fresh fruit and vegetables, milk, pasta and vegetable purée.


EasyCoop is the online shopping service at home for Coop Alleanza 3.0, the largest Italian consumer cooperative, founded in early 2026 by the union of Coop Adriatica, Coop Consumers Nordest and Coop Estense. At the moment they have the widest offer today, on the national territory, of food e-commerce with an assortment of 13 thousand products, of which 3 thousand fresh. Slowdowns here too and reinforcements on the way. Shopping is done from PC or smart phone by downloading the app. mobile, and you receive it directly on the landing of the house. EasyCoop currently delivers free to over 65s throughout Italy. Nova Coop Piemonte instead offers the free service, regardless of age, over 60 Euros. In this emergency period, deliveries are not available before 6-8 days. This is why the brand is reorganizing itself, asking the customer for collaboration "organize your online purchases in time and calculate well, studying the pantry, what you really need", the advice.

Coronavirus, in Milan from today the bars can remain open after 18 – Italian Cuisine

Coronavirus, in Milan from today the bars can remain open after 18

The service, however, must be managed exclusively at the table, by the staff of the restaurant, and there must be no gatherings of customers in front of the counter

The bars in Milan, from today, can return to being open even after 18: the Region has established it which, on the institutional website, however specifies that the service must be managed exclusively at the table, by the staff of the restaurant, and that there must be no gatherings of customers in front of the counter. «The bars and / or pubs that provide the assisted administration of food and drinks are not subject to restrictions and therefore can remain open as provided for restaurants, provided that it is the limit of the maximum number of place settings has been respected expected by the year ".

The goal, explains the ordinance, is always to "limit the crowding situations of several people in one place" to contain the coronavirus in the regional areas classified as yellow (i.e. the whole regional territory with the exception of the red zone). Therefore, if «a limited number of people can enter restaurants, then «the same, therefore, also applies to i bar where there are quota seats and who serve at the table and not at the counter. "

Sunday evening, the Lombardy Region, with aordinance signed Sunday by the President of the Lombardy Region Attilio Fontana and by the Minister of Health Roberto Speranza, he had decided to close bars, pubs and discos from 18 to 6 in the morning. The document has not been "nor" modified or updated and remains fully in force ", but the administration" on the basis of the assessments of each specific situation can further detail the order in accordance with its objective ".

According to the Fipe study office, the Italian Federation of Public Exercises, Milan's premises could this week lose three million euros a day. A difficult situation for local people to live thanks to daily collection.

Lino Enrico Stoppani, president of Fipe, asks "the support of the Government for the protection of a fundamental sector for the Italian economy, brought to its knees throughout the national territory by this serious crisis situation and which so far has done its part with great sense of responsibility by following the instructions of the authorities. To date, the turnover of public businesses in some areas is dropped to peaks of 80% and according to our estimates, we risk losing € 2 billion in the first 4 months of the year. " If the situation does not change quickly, according to the federation they are over 20 thousand jobs at risk.

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