Tag: Food

The Food Identity Card: digital and free – Italian Cuisine

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More and more Italians love to eat outside the home and the recent Fipe data (Italian Federation of Public Operators) confirm this trend. The digital world comes to support the food style of every person with the Food Identity Card which indicates all preferences for taste, habits and health. The purpose of this document is to simplify life for those with special needs and do not want to give up the restaurant. Thus, vegetarians, vegans, raw foodists, celiacs and intolerants, but also those who have only specific preferences, for example, do not eat raw fish, will have life easier.

What is the Food Identity Card
178525This is the first one digital and free document which encompasses the eating style of the user who compiles it: intolerances, allergies but also simple preferences or non-preferences with respect to products, raw materials or ingredients that are not desired or can be eaten when going to a restaurant. By registering on the website www.cartaidentitalimentare.com and once you have filled in the required fields, you will get a personal digital document, which will reach the user via email in PDF format. Simply print it and take it with you, so you can show it when you decide to eat away from home, or share it with your trusted restaurateur. A sort of reminder of what we can or cannot eat once we arrive on the spot.

Support, Simplify, Share
The project has great ambitions, born with the aim of simplifying the life of all the people who are looking for satisfaction at the table outside the home, without any nasty surprises, when they find themselves choosing foods to eat. Celiacs, lactose intolerant, ethnic food lovers, vegans, raw foodists, with the Food Identity Card participate in "a true free digital revolution"Explains the entrepreneur from Vicenza Pietro Ruffoni creator of the project and CEO of HealthyFood, a young Italian company specializing in the food and catering sector. "If it is true that more and more Italians are eating away from home, more than 7 million, and that the attention of consumers towards healthy food is growing – adds Ruffoni – it is equally true that it is increasingly difficult to reconcile the food needs of everyone, when going out for dinner ”. "Transparency and sharing are the key words of our project – explains Pietro Ruffoni – which aims to ensure that all those who have particular needs, due to intolerances or allergies but also to individual choices, feel less alone and more supported in expressing their need to be faithful to their food style even when eating out home. We want to respond to a growing need with a service that is only the first step towards creating a large digital network of people who want to be respected when they eat outside their food needs".

How to create the Food Identity Card?
178528Just answer a few questions about your tastes and your food needs. The result is a profile, complete with all the information on your food style (tastes, regimens, allergies and intolerances) to be displayed with two taps and always keep on hand, just like you do with a document. To fill in the digital document, go to the website http://www.cartaidentitalimentare.com/subscription/user, create an account by registering with your email and choose the password. The fields to be filled are "Food Style" (ie "Foods you don't like", "Allergies diagnosed", "Foods that weigh you down / digest with difficulty", "Diagnosis of a doctor", etc.), simply scroll the menu which opens next to each item and the answer that concerns us appears.
All personal data shared on the platform is protected and cannot be disclosed to third parties. Food Identity Card wants to give life to the creation of a network of foodlover that share the values ​​of transparency and satisfaction even when it comes to food tastes and needs.
By downloading theMyCIA mobile app you can find restaurants that meet all the needs indicated in the document.

A way to raise awareness among restaurateurs, inviting them to greater attention and transparency towards consumers, who increasingly have different needs due to health or taste issues, and still too often find themselves in great difficulty when they eat away from home.

Mariacristina Coppeto
October 2019

DISCOVER THE COURSES OF THE SALT AND PEPE COOKING SCHOOL

STARS AND FOOD – WEEK FROM 14 TO 20 OCTOBER – LIBRA – Italian Cuisine

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lucky from the 23 September to 22 October

Special ingredient: Chicken

The chef recommends: It is necessary to look at and imagine the photo of the recipe before preparing it. It is from the analysis of the ingredients and from their whole that you will have in hand the secret ingredient of your cakes, of your loves, of your dishes, of your friendships. A lot of metaphors are drawn from the kitchen that coincide with everyday life, love is a question of food, in the sense that it must always be nourished. However, it is essential to view the entire photograph as a whole and not just focusing on the individual ingredients.

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STARS AND FOOD – WEEK FROM 07 TO 13 OCTOBER – LIBRA – Italian Cuisine

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lucky from the 23 September to 22 October

Special ingredient: Dried fruit and yogurt

Vegetable Porta Fortuna: Peppers of all colors and discover some secrets to know about this fantastic vegetable!

The chef recommends: Since your birthday is coming, or you just celebrated it, you want what you want to eat! We are at the stage where the wind turns with you and your every desire is ready to be eaten. You will not have to do anything but open your mouth joyfully and enjoy what you want. The indication is precisely to desire and fulfill what you desire. This is an exercise to strengthen your determination and if possible with the ingredient of the week which is the chicken for the Libra carnivores, the yellow, red and green peppers for the vegetarian ones.

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