Tag: video

Condé Nast Italia, with Pinterest for the production of video content – Italian Cuisine

Condé Nast Italia, with Pinterest for the production of video content

Condé Nast Italia is the first publisher in Italy to collaborate with Pinterest for the production of video content within the Original Content Program

Condé Nast Italia, multimedia communication company that has always paid attention to the quality of content, confirms once again anticipating the times, becoming the first publishing group in Italy to collaborate with Pinterest for the production of video content, involving its main brands such as Vogue Italia , Vanity Fair, GQ, AD, La Cucina Italiana and Wired, as part of the Original Content Program.
The Group's social platforms have a total fan and follower base of 17.8 million, while the respective websites reach 30.6 million unique visitors every month with over 160 million pages visited.

Each video produced by Condé Nast Italia for the Original Content Program, will be based on in-depth analyzes on the Pinterest public which indicate what people are looking for and saving on their message boards. Since people go to Pinterest to make plans, look for ideas to try or products to buy, the in-depth data allow you to have an intuitive overview of emerging trends.
"We strongly believe in the production of original content for users of our properties and together with Pinterest we take another step forward towards the creation of quality and impact short-videos" says Roberta Cianetti, Social Media Director of Condé Nast Italia. "The Original Content Program was born with the aim of responding to the search for inspiration from Pinterest users and we are excited to embrace this new challenge through creative video content that express the inimitable DNA of Condé Nast Italia".

Pinterest is a visual discovery app, used by more than 367 million people looking for inspiration for their daily lives. Users use it at all times of life, for example to find ideas of fashion and beauty to experiment, ideas for decorating the home or new destinations for dream holidays. Pinterest users show great interest in video content as they help bring their inspiration to life. Over the past year, his video audience has increased sixfold.

Gino Sorbillo responds to the French video on "pizza coronavirus" – Italian Cuisine

Gino Sorbillo responds to the French video on "pizza coronavirus"

The celbere Neapolitan pizzaiolo says no to pizza coronavirus and responds to the satirical video aired on French TV: "You are very stupid." Meanwhile Naples evaluates legal actions.

Gino Sorbillo, an icon of Italian pizza, did not take the video on "coronavirus pizza"Aired on the French channel Canal Plus. In the sketch of the Groland Le Zapoi transmission, a pizza chef coughs on the pizza he is preparing, transforming it into a" Pizza Corona "(to watch the video that triggered the controversy, click here).

Pizza Coronavirus: Gino Sorbillo's answer

The Neapolitan pizzaiolo replied in a video that sees him busy preparing a pizza. «This pizza tonight I dedicate to some French people who have allowed themselves to make irony against Italian pizza by taking advantage of this state of emergency of coronavirus. "

A daisy with the colors of Italy, but also "a pizza to say no to the pizza coronavirus that some of you have made. You are very stupid.Watch the video posted by Gino Sorbillo on Facebook below.

Italy VS France

There Coldiretti defined the incident as "one stab in the back to hit the Made in Italy agri-food sector which has reached a record export value of 5 billion in France, which is the second market after Germany "and continues" it is a petty and instrumental attack to try to put in the corner the Made in Italy agri-food after that in 2019 – underlines Coldiretti has set a record of 44.6 billion on international markets where a historic challenge is underway with French competitors.

In the meantime, Naples is considering proceeding through legal channels. Flavia Sorrentino, delegate of the mayor Luigi de Magistris and head of the "Defend the city" branch, commented as follows: "Pizza, which symbolizes Neapolitan tradition and popular culture, cannot be the subject of offensive and irresponsible representations that have the only effect of weaken the territorial economy and dirty the image of a product of excellence in which Italy's culinary culture in the world is identified. It is the duty of the institutions protect the image of pizza and pizza chefs, whose art, just two years ago, was recognized by UNESCO as an intangible heritage of humanity, to prevent the work of an entire category from being jeopardized in a moment of general fear that every day with sacrifice, commitment and professionalism carries the name of Naples high in the world. Instead, I have already taken care of the municipal advocacy for the purpose of evaluating any legal action.

Omelette: the perfect recipe step by step: watch the video – Italian Cuisine

Omelette: the perfect recipe step by step: watch the video

Omelet: it's not that easy to make! A chef from La Cucina Italiana challenges an editor: will he be able to prepare the omelette by listening only to the indications of the chef, but without looking at him (and without making him angry)?

The preparation of a perfect omelet it can hide pitfalls that only an expert cook can help us solve.

Davide Negri, chef and teacher at La Scuola de La Cucina Italiana, arrived in the kitchen for a special lesson, ready to show the rules, i technical steps he most common mistakes that can occur in the preparation of the dish.
The challenge? Our web editor Alessandro Pirollo he tried to prepare the mushroom and ham omelette, accompanied only by the chef's voice, but without being able to watch it. The most critical moment? The chef's movement to roll it …

Watch the video on our YouTube channel to find out how it turned out.

You too can try to follow our chef step by step and learn the recipe for prepare omelettes in a workmanlike manner.
The ingredients you will need are: eggs, milk, butter, ham, champignon mushrooms, salt and pepper. The tools instead, a bowl, a pan, a knife, a whisk and a spatula are needed. Ready? Yes chef!

Below, don't miss ours recipes of omelets to experiment with many other ingredients and combinations!

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