The celbere Neapolitan pizzaiolo says no to pizza coronavirus and responds to the satirical video aired on French TV: "You are very stupid." Meanwhile Naples evaluates legal actions.
Gino Sorbillo, an icon of Italian pizza, did not take the video on "coronavirus pizza"Aired on the French channel Canal Plus. In the sketch of the Groland Le Zapoi transmission, a pizza chef coughs on the pizza he is preparing, transforming it into a" Pizza Corona "(to watch the video that triggered the controversy, click here).
Pizza Coronavirus: Gino Sorbillo's answer
The Neapolitan pizzaiolo replied in a video that sees him busy preparing a pizza. «This pizza tonight I dedicate to some French people who have allowed themselves to make irony against Italian pizza by taking advantage of this state of emergency of coronavirus. "
Italy VS France
There Coldiretti defined the incident as "one stab in the back to hit the Made in Italy agri-food sector which has reached a record export value of 5 billion in France, which is the second market after Germany "and continues" it is a petty and instrumental attack to try to put in the corner the Made in Italy agri-food after that in 2019 – underlines Coldiretti has set a record of 44.6 billion on international markets where a historic challenge is underway with French competitors.
In the meantime, Naples is considering proceeding through legal channels. Flavia Sorrentino, delegate of the mayor Luigi de Magistris and head of the "Defend the city" branch, commented as follows: "Pizza, which symbolizes Neapolitan tradition and popular culture, cannot be the subject of offensive and irresponsible representations that have the only effect of weaken the territorial economy and dirty the image of a product of excellence in which Italy's culinary culture in the world is identified. It is the duty of the institutions protect the image of pizza and pizza chefs, whose art, just two years ago, was recognized by UNESCO as an intangible heritage of humanity, to prevent the work of an entire category from being jeopardized in a moment of general fear that every day with sacrifice, commitment and professionalism carries the name of Naples high in the world. Instead, I have already taken care of the municipal advocacy for the purpose of evaluating any legal action.