Tag: prosecco

Gavi La Buona Italia 2020 Award: the Prosecco Docg Consortium wins – Italian Cuisine

Special mentions to the consortia of Alto Adige, Chianti Classico and Abruzzo, for their communication models, example of development of integrated tourist activity

This year, the Consortium for the Protection of Wine Conegliano Valdobbiadene Prosecco Docg deserved the Gavi La Buona Italia Award. The jury, which for six years has enhanced the «Good practices of the food and wine sector, has decided to reward the Venetian consortium because "oriented abroad, skilled in involving on social networks the community of those who love Prosecco Docg and its territory, capable of providing clear and consistent information for those who want to explore the Unesco heritage hills of bubbles most famous in Italy . The Conegliano Valdobbiadene Prosecco Docg Wine Protection Consortium also won the Gavi Award for "the effectiveness with which it moves in online communication channels and the attitude to perform a territorial aggregation role attracting tourists and travelers ".

The special mentions they went to the Voluntary Consortium for the Protection of South Tyrolean Wines, to the Chianti Classico Wine Consortium and to the Consortium for the Protection of Abruzzo Wines, as they are valid communication models and examples of effective development of integrated tourist activity in their territories.

It is a network job: Roberto Ghio, president of the Gavi Protection Consortium also explained it. «The protection consortia contribute to create and strengthen the peculiar" reputation "of the area, represented by a set of elements such as nature, wine, characters, history, traditions, innovation. This integrated work it falls positively on individual companies that can thus focus their efforts on optimizing hospitality, as well as of course on wine production ".

And research confirmed it Wine tourism: the wine consortia and the territory of the master's degree in Tourism Economics from Bocconi University: from the analysis of the activities and strategies of the 124 Wine Protection Consortia, it is clear that consortia also play a strategic role on the tourism aspects of the supply chain, "acting as a glueWithin them, among the associated producers, but also towards external, public and private stakeholders. But, also, dedicating itself also to the direct promotion, as well as of the product, "also of the places and culture of the territory".

Wine tourism, today, is recognized as "the tourism of the restart", And you have to play" on the net, the primary environment of tourism promotion in general ", adds Francesco Moneta of The Round Table, "With consortia that must encourage rapid digital evolution of themselves and producers to compete in wine tourism by playing the fundamental role of aggregator of the multi-professional offer of the territory". The goal is always to capitalize on the enormous potential ofItaly, the most desired destination, according to Wine Food Travel Monitor 2019, by food and wine tourists from all over the world.

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London, the Prosecco vending machine arrives – Italian Cuisine

Until recently, there was an ATM from a bank branch in its place. Then Vagabond Wines, a chain of London wine bars, had the idea of replacing it

aPM, automatic prosecco machine. It looks like an ATM, but actually that machine installed in Glouchester Street not far from Victoria Station, in London, it is a wine vending machine (who knows if it really is prosecco). He talked about this machine for the first time Forbes, who recalled that, until recently, there was actually the ATM of a bank branch in its place.

Then the Vagabond Wines, a chain of London wine shops, present with eight stores throughout the city, had the idea of replacing it with the AMP which, he assures with its "will become very popular, come and visit us!".

On social networks, Vagabond Wines has launched a video showing how it works: only one glass is dispensed at a time, to "transmit a signal of moderation in consumption, Even if it is still a vending machine.

Londoners probably liked this initiative, but the president of Prosecco Consortium Doc Stefano Zanette is very upset. "It is obviously a question of consumer fraud English, as well as serious damage to the image for our denomination ", he explained to" laRepubblica ". "The first report to the English authorities, made by our offices, dates back to the middle of last week", that is when the consortium received news of this opening. The dispute started immediately from Treviso, regarding "theillegitimate reference to the denomination Prosecco appeared on the London distributor. On this occasion, the Consortium reiterates that, net of what happened in the United Kingdom, will act in all locations against anyone, in Italy and abroad, will continue to administer draft wine by selling it as prosecco, which is not allowed in any way from the current disciplinary .

The Prosecco hills are a UNESCO World Heritage Site – Italian Cuisine

UNESCO recognizes the value of the hills of Prosecco di Conegliano and Valdobbiadene: they are the 55th Italian site to be protected and protected

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The news is of those able to fill an entire territory with pride and joy: the hills of Prosecco di Conegliano and Valdobbiadene I'm UNESCO World Heritage Site. To decide, a few weeks ago, the UNESCO Assembly gathered in Azerbaijan that recognized the important cultural value of this area of Veneto, thus became the 55th Italian site to receive the coveted award.

A result that came at the end of a long and demanding ten-year application process that involved several promoting parties: local administrations, trade associations, entrepreneurs, and inhabitants of the Prosecco hills.
A decisive role was played in this path by the producers of Conegliano Valdobbiadene Prosecco DOCG Consortium, as Innocente Nardi, President of the Temporary Purpose Association "Colline di Conegliano Valdobbiadene, a World Heritage Site" and of the Consortium for the Protection of Conegliano Valdobbiadene Prosecco DOCG emphasized: "From the beginning and for the entire path of the candidacy not they have never stopped believing in the uniqueness of the landscape of our hills embroidered by the vineyards, by the impervious slopes that require effort and entirely manual work.This commitment that generations of winemakers have spent in the vineyards to forge "the mosaics", which we admire today, and the characteristic "ciglioni", which distinguish our viticulture and therefore our territory, has allowed us to achieve Unesco recognition ".

However, the appointment as a World Heritage Site is only the starting point of a process that will continue for to protect is protect the uniqueness of this cultural landscape, in line with the UNESCO recommendations addressed, in particular, to favor one sustainable economic and social development. In this direction, therefore, all the parts will operate with particular attention to the tourist repercussions: also the development tourist in fact it must be consistent with a sustainable approach.

Claudia Minnella
August 2019

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Special mentions to the consortia of Alto Adige, Chianti Classico and Abruzzo, for their communication models, example of development of integrated tourist activity

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Until recently, there was an ATM from a bank branch in its place. Then Vagabond Wines, a chain of London wine bars, had the idea of ​​replacing it

UNESCO recognizes the value of the hills of Prosecco di Conegliano and Valdobbiadene: they are the 55th Italian site to be protected and protected <! – send by email ->

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Until recently, there was an ATM from a bank branch in its place. Then Vagabond Wines, a chain of London wine bars, had the idea of replacing it

UNESCO recognizes the value of the hills of Prosecco di Conegliano and Valdobbiadene: they are the 55th Italian site to be protected and protected

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