Special mentions to the consortia of Alto Adige, Chianti Classico and Abruzzo, for their communication models, example of development of integrated tourist activity
This year, the Consortium for the Protection of Wine Conegliano Valdobbiadene Prosecco Docg deserved the Gavi La Buona Italia Award. The jury, which for six years has enhanced the «Good practices of the food and wine sector, has decided to reward the Venetian consortium because "oriented abroad, skilled in involving on social networks the community of those who love Prosecco Docg and its territory, capable of providing clear and consistent information for those who want to explore the Unesco heritage hills of bubbles most famous in Italy . The Conegliano Valdobbiadene Prosecco Docg Wine Protection Consortium also won the Gavi Award for "the effectiveness with which it moves in online communication channels and the attitude to perform a territorial aggregation role attracting tourists and travelers ".
The special mentions they went to the Voluntary Consortium for the Protection of South Tyrolean Wines, to the Chianti Classico Wine Consortium and to the Consortium for the Protection of Abruzzo Wines, as they are valid communication models and examples of effective development of integrated tourist activity in their territories.
It is a network job: Roberto Ghio, president of the Gavi Protection Consortium also explained it. «The protection consortia contribute to create and strengthen the peculiar" reputation "of the area, represented by a set of elements such as nature, wine, characters, history, traditions, innovation. This integrated work it falls positively on individual companies that can thus focus their efforts on optimizing hospitality, as well as of course on wine production ".
And research confirmed it Wine tourism: the wine consortia and the territory of the master's degree in Tourism Economics from Bocconi University: from the analysis of the activities and strategies of the 124 Wine Protection Consortia, it is clear that consortia also play a strategic role on the tourism aspects of the supply chain, "acting as a glueWithin them, among the associated producers, but also towards external, public and private stakeholders. But, also, dedicating itself also to the direct promotion, as well as of the product, "also of the places and culture of the territory".
Wine tourism, today, is recognized as "the tourism of the restart", And you have to play" on the net, the primary environment of tourism promotion in general ", adds Francesco Moneta of The Round Table, "With consortia that must encourage rapid digital evolution of themselves and producers to compete in wine tourism by playing the fundamental role of aggregator of the multi-professional offer of the territory". The goal is always to capitalize on the enormous potential ofItaly, the most desired destination, according to Wine Food Travel Monitor 2019, by food and wine tourists from all over the world.