The news is of those able to fill an entire territory with pride and joy: the hills of Prosecco di Conegliano and Valdobbiadene I'm UNESCO World Heritage Site. To decide, a few weeks ago, the UNESCO Assembly gathered in Azerbaijan that recognized the important cultural value of this area of ​​Veneto, thus became the 55th Italian site to receive the coveted award.

A result that came at the end of a long and demanding ten-year application process that involved several promoting parties: local administrations, trade associations, entrepreneurs, and inhabitants of the Prosecco hills.
A decisive role was played in this path by the producers of Conegliano Valdobbiadene Prosecco DOCG Consortium, as Innocente Nardi, President of the Temporary Purpose Association "Colline di Conegliano Valdobbiadene, a World Heritage Site" and of the Consortium for the Protection of Conegliano Valdobbiadene Prosecco DOCG emphasized: "From the beginning and for the entire path of the candidacy not they have never stopped believing in the uniqueness of the landscape of our hills embroidered by the vineyards, by the impervious slopes that require effort and entirely manual work.This commitment that generations of winemakers have spent in the vineyards to forge "the mosaics", which we admire today, and the characteristic "ciglioni", which distinguish our viticulture and therefore our territory, has allowed us to achieve Unesco recognition ".

However, the appointment as a World Heritage Site is only the starting point of a process that will continue for to protect is protect the uniqueness of this cultural landscape, in line with the UNESCO recommendations addressed, in particular, to favor one sustainable economic and social development. In this direction, therefore, all the parts will operate with particular attention to the tourist repercussions: also the development tourist in fact it must be consistent with a sustainable approach.

Claudia Minnella
August 2019

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