Tag: beer

Milan, pick up a plastic bottle and get a beer – Italian Cuisine

Until Sunday, in Ripa di Porta Ticinese, the special "plastic machine" is in operation in collaboration with Corona. And, above the plant, a mega wave-shaped installation, made of recycled plastic

Plastic used for a beer. Until Sunday 9 June (closing day of the Ocean's Week), if you insert a small bottle in a special plastic machine which was installed in Ripa di Porta Ticinese 43, you will receive a coupon that will give you a bottle of Corona, the famous Mexican beer, completely free. You can pick it up in one of the places participating in theinitiative Pay with plastic: Elita bar, Mag Cafè, Sugar and Ugo.

When you will be in front of the plastic machine, look up: right above the plant it was positioned a giant wave-shaped installation, obtained from the activity of recovery and recycling, and consists of 15 cubic meters of material for a weight of about 220 kilos, with over 12 thousand bottles and glasses.

The work of art, which has been inaugurated on the Naviglio Grande by the singer Jovanotti, together with the musician Saturnino and the television presenter Marco Maccarini, will be in Ripa di Porta Ticinese until Sunday, June 16th, then he will leave for a summer tour throughout Italy, in locations affected by Jova Beach Party. "This wave will follow me in these 15 beaches," the singer explained. "It's a way to show symbols that are important. Actions are also important, but they also light up thanks to the story that you manage to put on stage .

The wave in recycled plastic was made for the #ProtectParadise campaign launched by the Corona brand to raise awareness among the inhabitants of the city to safeguard the environment, starting from the cleaning of the canals, up to the correct disposal of waste.

Once upon a time there was beer – Italian Cuisine

A new unfiltered beer, signed by the Angelo Poretti Brewery, pays tribute to the ancient crafts and glorious history of the drink, which began 7,000 years ago

The history of beer has its roots far back in time: just think that the first written recipe dates back to 3900 years ago, but chemical tests carried out on ancient pitchers have revealed that probably in Mesopotamia was brewing already 7 thousand years ago.

The golden age of beer comes during the Middle Ages, when it was consumed daily in all those countries where the cultivation of vines was more difficult. However, it is necessary to wait until the 19th century for the drink to become as we know it today and because the first breweries are born in Italy. Among these, that of Angelo Poretti, founded in Valganna, just outside Varese, in 1877.

Once upon a time

To retrace the glories of its history and to rediscover the traditional taste of beer as it once did, the Angelo Poretti Brewery has just launched a new clear on the market: it is about 3 unfiltered hops, characterized by a bouquet in which stands the balanced and fragrant taste of hops, among which the zeus predominates. With only 4.9 degrees alcohol, it is the right beer to accompany the dishes of Mediterranean tradition, characterized by few ingredients and fast cooking. Try it with rice salad, stuffed tomatoes, chicken skewers, baked fish and omelettes with vegetables.

Ancient crafts, pride of the made in Italy

To support the market launch of the 3 unfiltered hops, there is the project #Back to the origins, which gives space to traditional knowledge: some crafts, which are still carried out as in the past by highly experienced artisans, are enhanced through a story in images and videos made by seven Instagramers and disseminated through the social channels of the Angelo Poretti Brewery and the influencer.

In addition to the art of Brewers Angelo Poretti Brewery, will be represented those of theAntica Barberia Peppino, historic workshop in the heart of Rome, that of Meda Orafiof Milan, of the Mian Furnaceof Murano, of theAntica Cappelleria Malaguti of Bologna, of the Violin Making Trabucchi of Cremona and of Sweater Umbrellas, family company, which produces splendid custom-made handmade umbrellas.

birrificioangeloporetti.it

@birrificioporetti

Photo by Claudia Calegari

Collesi, or when the craft beer is also spread on the skin – Italian Cuisine

We know well that beauty, with health, starts in the kitchen. Not only does what we eat and drink determine our physical form, but there are real ones food-cosmetic – here the list of 10 essential ingredients in the pantry for a home beauty routine. And here is what the eleventh is: beer.

Italian beer, which surprisingly conquers the foreign market and craft, which in recent years has always liked more. Beer that also becomes a beauty product. Like the one signed Collesi, our family-run company that for twenty years has brought out the best of our local barley: it is in fact the the most awarded Italian beer in the world.

Fermentation and natural fermentation and artisanal processing, the Collesi make it all colors: blond, blanche, amber, red (which with the intense aromas of caramel, were decreed last year as the best dark beers in the world), even black and triple malt, the company produces also distillates: grappa, gin and vodka.

He does not limit himself to drinks, though, and uses his beer for a range of products such as i aroma diffusers for the home but also and above all the cosmetic line. The raw material they are always those: the calcareous water of Monte Nerone, from the Umbria-Marche Apennine chain, considered among the best in Europe to create beer and barley coming from the family fields. From the heart of that Apennines was born two years ago first line of cosmetics made from 100% Italian beer, or rather the first two: the women's line and the men's line.

From the Aftershave Lipogel to the Anti-Aging Serum, they are all products prepared with controlled ingredients and zero km: in addition to spring water and barley, hops and other cereals are also grown on Monte Nerone, as are yeasts and beer must. Products for face and body including the anti-aging and solar ones stand out.

But why the beer is it good for beauty? Because barley & c contain a nutrient mix, including proteins and antioxidantsi, which turn out to be a real cure for skin and hair. As for the latter, not at all our mothers or grandmothers if they washed them once sometimes with beer for a beauty treatment: it strengthens the roots, fights dryness, makes them shiny and also helps prevent them from falling.

Skin? The powerful complex of polyphenols obtained from Collesi Craft Beer with an exclusive technology that is waiting to be patented, fights free radicals effectively, whose excess in our bodies is the source of so much trouble that we can counteract with food and drink antioxidant loads. And with beauty products that contain them.

Aurora Quinto
May 2019

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