A new unfiltered beer, signed by the Angelo Poretti Brewery, pays tribute to the ancient crafts and glorious history of the drink, which began 7,000 years ago
The history of beer has its roots far back in time: just think that the first written recipe dates back to 3900 years ago, but chemical tests carried out on ancient pitchers have revealed that probably in Mesopotamia was brewing already 7 thousand years ago.
The golden age of beer comes during the Middle Ages, when it was consumed daily in all those countries where the cultivation of vines was more difficult. However, it is necessary to wait until the 19th century for the drink to become as we know it today and because the first breweries are born in Italy. Among these, that of Angelo Poretti, founded in Valganna, just outside Varese, in 1877.
Once upon a time
To retrace the glories of its history and to rediscover the traditional taste of beer as it once did, the Angelo Poretti Brewery has just launched a new clear on the market: it is about 3 unfiltered hops, characterized by a bouquet in which stands the balanced and fragrant taste of hops, among which the zeus predominates. With only 4.9 degrees alcohol, it is the right beer to accompany the dishes of Mediterranean tradition, characterized by few ingredients and fast cooking. Try it with rice salad, stuffed tomatoes, chicken skewers, baked fish and omelettes with vegetables.
Ancient crafts, pride of the made in Italy
To support the market launch of the 3 unfiltered hops, there is the project #Back to the origins, which gives space to traditional knowledge: some crafts, which are still carried out as in the past by highly experienced artisans, are enhanced through a story in images and videos made by seven Instagramers and disseminated through the social channels of the Angelo Poretti Brewery and the influencer.
In addition to the art of Brewers Angelo Poretti Brewery, will be represented those of theAntica Barberia Peppino, historic workshop in the heart of Rome, that of Meda Orafiof Milan, of the Mian Furnaceof Murano, of theAntica Cappelleria Malaguti of Bologna, of the Violin Making Trabucchi of Cremona and of Sweater Umbrellas, family company, which produces splendid custom-made handmade umbrellas.
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Photo by Claudia Calegari
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