We know well that beauty, with health, starts in the kitchen. Not only does what we eat and drink determine our physical form, but there are real ones food-cosmetic – here the list of 10 essential ingredients in the pantry for a home beauty routine. And here is what the eleventh is: beer.
Italian beer, which surprisingly conquers the foreign market and craft, which in recent years has always liked more. Beer that also becomes a beauty product. Like the one signed Collesi, our family-run company that for twenty years has brought out the best of our local barley: it is in fact the the most awarded Italian beer in the world.
Fermentation and natural fermentation and artisanal processing, the Collesi make it all colors: blond, blanche, amber, red (which with the intense aromas of caramel, were decreed last year as the best dark beers in the world), even black and triple malt, the company produces also distillates: grappa, gin and vodka.
He does not limit himself to drinks, though, and uses his beer for a range of products such as i aroma diffusers for the home but also and above all the cosmetic line. The raw material they are always those: the calcareous water of Monte Nerone, from the Umbria-Marche Apennine chain, considered among the best in Europe to create beer and barley coming from the family fields. From the heart of that Apennines was born two years ago first line of cosmetics made from 100% Italian beer, or rather the first two: the women's line and the men's line.
From the Aftershave Lipogel to the Anti-Aging Serum, they are all products prepared with controlled ingredients and zero km: in addition to spring water and barley, hops and other cereals are also grown on Monte Nerone, as are yeasts and beer must. Products for face and body including the anti-aging and solar ones stand out.
But why the beer is it good for beauty? Because barley & c contain a nutrient mix, including proteins and antioxidantsi, which turn out to be a real cure for skin and hair. As for the latter, not at all our mothers or grandmothers if they washed them once sometimes with beer for a beauty treatment: it strengthens the roots, fights dryness, makes them shiny and also helps prevent them from falling.
Skin? The powerful complex of polyphenols obtained from Collesi Craft Beer with an exclusive technology that is waiting to be patented, fights free radicals effectively, whose excess in our bodies is the source of so much trouble that we can counteract with food and drink antioxidant loads. And with beauty products that contain them.
Aurora Quinto
May 2019
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