Tag: wine

the post-Covid wine tourism recipe – Italian Cuisine

the post-Covid wine tourism recipe


The idea for welcoming in the cellar after the Coronavirus emergency: fewer barrels and more outdoor experiences such as trekking, picnics and photo safaris. Because in front of a beautiful landscape you can relax, but you appreciate wine even more

According to a survey conducted by Wine Tourism Movement in Italy, theCoronavirus emergency hit the food and wine tourism, especially the one in the cellars, which in 87% of cases declared themselves very damaged especially in terms of sales (91%) and attendance. However, it is necessary to start again and it is up to it to rethink how to welcome visitors. Since the visit between the barrels will be almost impossible, the recipe, however Donatella Cinelli Colombini, creator of the day Open Cellars (which at the end of May took place exceptionally online) and of the Wine Tourism Movement, is a kind of "Landscape Therapy": "The areas for tourism and wine production must be strictly separated also because the sanitation of the cellars is difficult without using the chlorine that would attack the wine with the pestilential cork smell – he explains – therefore in wine hospitality at the time of Covid I foresee more outdoor sports, more panoramas and fewer barrels".

Wine tourism between wine and nature to regenerate and taste at its best

"It is desirable – continues Donatella Cinelli Colombini – that the Coronavirus emergency and the prospect of reactivating direct sales, push many wineries to enrich their tourist offer with trekking in the vineyards, picnics, outdoor tastings, photo safaris, lunches of typical salami and cheeses, perhaps in front of a beautiful panorama". And this landscape therapy made of experiences still little explored by companies, as well as helping guests to regenerate the nervous system and relax, intercepting people's need to be in nature after months of lockdown, would also favor a better appreciation of wine. "In other words – he explains – according to neuromarketing studies, in front of an enchanting panorama the wine seems better. In other words, a revenge of the landscapes that become protagonists and must offer visitors exciting experiences to live, photograph and remember ".

The restart between reservations, new timetables and a Covid free protocol

Donatella Cinelli Colombini also provides new methods and times of visits to the company: "To avoid queues and crowds, wine lovers will have to get used to book the visit in production companies but, probably, they will find many more open at weekends and at lunchtime. "
Meanwhile, the Wine Tourism Movement has presented iThe international protocol "Quietly Enotourism: guidelines and good practices for a Covid-Free enotourism", an action manifesto drawn up by a group of international food and wine experts who work for institutional bodies, universities and research centers, consortia and associations of wineries, to identify concrete solutions to the new reality of wine tourism applicable to any winery or wine tourism destination. There are indications and suggestions from bookings to reception, from tastings to guided tours of the cellar to the management of the wine shop.

Milan Wine Week, here's what we can expect from the 2020 edition – Italian Cuisine


Digitization and internationalization will be the keywords of the event, scheduled for October 3 to 11

"If reality changes, we must change too." There Milan Wine Week does not give up on coronavirus, and through the words of President Federico Gordini it presents itself in its new guise 2020. More international and at the same time much, much more digital. The global health emergency, on the other hand, has forced us to review the plans of the now well-known Milanese event dedicated to the world of wine, now in its third edition: and so from 3 to 11 October the glasses will rise from Lombardy to the United States, passing through China and Russia, shortening distances in complete safety thanks to the help of technology. "Milan Wine Week first decided to take up this challenge by transforming a gap into an opportunity to carry out a system project increasingly at the service of the wine world and its supply chain", underlines Gordini. «During the lockdown we therefore decided to question ourselves to build something revolutionary and appropriate to current times; and to be able, if possible, to organize an even bigger, important and international event in compliance with the strict regulations imposed by the emergency ".

Milan raises the glass, the world responds

All this will happen thanks to an innovative platform that will allow Italy to connect with the ten international offices in London, Monaco, Moscow, Beijing, Shanghai, Hong Kong, New York, San Francisco, Miami and Toronto, where international buyers and press they will be able to discover virtual stands of the Italian companies hosted in the Wine Networking Hub and participate in specials Digital Tasting, to simultaneously taste the wines even thousands and thousands of kilometers away. In Milan, meanwhile, a varied agenda of meetings and seminars is scheduled, dotted with master classes, tastings, walk-around tasting, forums and many other initiatives, always dedicated to the world of wine. To combine digital and physical in a great event that will have its roots in the headquarters of Palazzo Bovara, but which has the intention of becoming a widespread event also extending to the rest of the Milanese capital.

A party for the neighborhoods

Trusting in a progressive improvement of the health situation, in fact, the Milan Wine Week aims to involve the city through the institution of Wine Districts, real partnerships between the different districts, with their circuit of bars, restaurants and wine bars, and the various Protection consortia of Italian wines. For the entire week in which the district will be fully branded with the Consortium livery, it will be possible to participate in special events such as aperitifs, dinners, tastings: the goal of the 2020 edition will be to further involve the activities related to Restaurants and the administration of wines, to give new life to a sector particularly affected by the last months of the pandemic. Hundreds of Milanese clubs and restaurants, in this sense, will personally participate in the event, offering thematic menus and tasting itineraries with a combination of food and wine.

The meetings of Pride Week

In short, Milan Wine Week intends to inaugurate a new season of events for the Milanese metropolis, ready to start again in complete safety also thanks to the new digital vocation discovered in the darkest weeks of the quarantine. Waiting for October, however, a first virtual toast can already be made from 19 to 28 June, on the occasion of the Milan Pride Week: the week of LGBT + pride will see a special series of WineTelling, real in-depth aperitifs that will be held in several friendly places in the Lombard capital, and which will be broadcast live on the Milan Wine Week Instagram profile. The goal, in this case, will be to combine the discovery of wines and their territorial variations in a journey of love and respect for diversity.

Taralli wine and almonds – Italian Cuisine

»Taralli wine and almonds


First of all chop the almonds roughly.

Add all the other ingredients to the almonds (flour, sugar, yeast, oil and wine) and mix them together until you obtain a smooth and homogeneous dough.

Divide the dough into small pieces and make small cords.
Close each cord to form a ring, then pass it in the sugar.

Place the tarallini on the baking tray lined with parchment paper and cook for about 20 minutes in a preheated convection oven at 190 ° C.

The taralli wine and almonds are ready, let them at least cool before serving.

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