Tag: event

The Carmagnola Pepper Fair: the end-of-summer event – Italian cuisine reinvented by Gordon Ramsay

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The Carmagnola Pepper Fair celebrates the yellow gold of Piedmont, something other than truffles. Even if many people think they cannot digest it, it is a true excellence of the province of Turin which boasts the quality mark of the Carmagnola Pepper Consortium and the recognition as a Traditional Agri-food Product (PAT) by the Ministry of Agricultural, Food and Forestry. In the village they are so proud of it that they have made it a tourist attraction.

All about pepper

Pepper is not a native Italian plant. Together with tomatoes, potatoes and beans, it comes from the Americas and has found fertile ground for cultivation in our country. The Carmagnola pepper is particularly prized for its thick pulp, sweet flavor and high vitamin C content. It is cultivated according to rigorous methods that today we consider traditional; although the pepper plant only arrived in Carmagnola from Peru at the beginning of the twentieth century. The credit goes to a farsighted horticulturist from Borgo Salsasio, Domenico Ferrero, who introduced it on an experimental basis to give life to what is today a fundamental resource for agriculture and the local economy. So much so that since 1949 it has been celebrated with a legendary festival.

The end of summer fair

The Carmagnola National Pepper Fair attracts thousands of visitors from all over the world every year and represents a point of reference for lovers of good food, local producers and agriculture enthusiasts. For 14 years it has been recognized as a national level trade fair, standing out as one of the most prestigious in the food and wine sector and the largest in Italy dedicated to an agricultural product. The 75th edition will be celebrated in 2024 from August 30th to September 8th. Over the years the numbers speak of 10 thousand square meters of extension, 8 dedicated squares, 6 of which are food and wine, 2500 seats and over 200 exhibitors, 300 thousand visitors and 25 thousand spectators at the Il Foro Festival events. The peppers sold are approximately 120 thousand kg. For ten days, in fact, gastronomic events are planned with typical dishes and experiments, cultural and artistic events, shows and concerts. The fair is growing and in fact for the first time this year its organization has been entrusted to SGP Grandi Eventi which already deals with territorial marketing events such as Festa del Torrone in Cremona, Sciocolà in Modena and many others. The idea of the Municipal Administration of Carmagnola is to make it a Fair of international importance, in the footsteps of other successful events such as the Alba Truffle Fair or the Cous Cous Fest in San Vito Lo Capo.

Pepper Day

The busiest day will have been Peperone Day Sunday 1 September where restaurants will offer a pepper-based menu and the best pepper will be awarded. The program also includes initiatives such as the Pepper Trial: a talk show-style event that will see the stage transform into a real courtroom, complete with judge, defense team, prosecutor and witnesses for the parties. Will the Carmagnola pepper be acquitted or convicted of the charges brought against it? We will find out on Saturday, September 7.

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Venice Renaissance – Celebrating Italian future, the Vanity Fair event in Venice – Italian Cuisine

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Photos of the dinner organized by Vanity Fair and Tendercapital on the occasion of the Venice Film Festival

To celebrate the special issue of Vanity Fair "Love Letter to Venice", entirely dedicated to the rebirth of the city, last night the Condé Nast weekly organized the dinner "VENICE RENAISSANCE – CELEBRATING ITALIAN FUTURE", a dinner designed to promote and support the patronage activities in the Lagoon together with Tendercapital Productions, a film production company belonging to the Tendercapital Group in competition at the Venice International Film Festival with "PadreNostro", a film shot by Claudio Noce and starring Pierfrancesco Favino, Barbara Ronchi, Mattia Garaci, Francesco Gheghi, in addition to the friendly participation of Antonio Gerardi and Francesco Colella.

The director of the weekly Simone Marchetti and the President of Tendercapital Moreno Zani welcomed the guests in the spaces of the Antichi Granai of the Hotel Cipriani.
To accompany their arrival the DJ set by Marco Ossanna with Maestro Stefano Serafini on trumpet.

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Ferrero, Nutella Biscuits arrive (with a big event in Milan) – Italian Cuisine

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Until October 31, in Piazza Gae Aulenti, Casa Nutella will be set up, where everyone can taste the new entry in preview

The Nutella, the authentic one, signed Ferrero, becomes the filling of a biscuit: they arrive also in Italy (after the lucky launch, in April, in France) the Nutella Biscuits. The heart of hazelnut cream constitutes 40% of the biscuit, a crunchy shortbread prepared with a mixture of flake flour and cane sugar. There new entry of the Alba group is produced in Italy, in the Balvano plant, in the province of Potenza, in Basilicata, a few kilometers from the Alburni mountains, about eight hundred meters above sea level: it is the site of the most southern Ferrero plant in the country.

A record production system

But one of the most interesting aspects of the Nutella Biscuits launch is their ultra-advanced and automated production system. To prepare them, it was made a specific production line with a great level of complexity and artificial intelligence. «An investment of the scope of over 120 million euros, Explains Alessandro d’Este, managing director of Ferrero Commerciale Italia srl. "A proof of our will not only to create excellent products, more and more innovative, but also to create value in our country, for the induced, for the territory and for people. In line with the Ferrero values and above all with the teaching of Michele Ferrero, we designed and built the line thanks to our engineering division to ensure that our production process was unique .

The production line of Nutella Biscuits is the most innovative and complex that the Ferrero group has ever made: its own island picker is the largest in the world, with more than 40 pickers, 7 robots and about 200 engines: it weighs like a Boing 747 and it took 8 months to mount it. «The numerous parts that make up the new production line represent a world record for size and the ability to handle biscuits individually, one by one, is a unique in the panorama of Italian companies for the level of technological sophistication ", explains Ferrero in a note. «Technologists and engineers have cleverly combined known and available technologies on the market with systems designed and developed by Ferrero, therefore unique. The biscuit assembly is guaranteed by a process of synchronization to the millimeter, which minimizes errors. It was necessary to apply uncommon tools and methods to allow the perfect pairing of the biscuits: the lid perfectly closes the Nutella inside the casket .

The Milan event

This great innovative investment is supported by an ambitious launch program: until 31 October, in Piazza Gae Aulenti, in Milan, will be set up Nutella House, where everyone can taste Nutella Biscuits and experience an engaging technological experience. Indeed the emotions aroused by tasting will be detected by a special facial expression recognition device and will help feed (along with online interactions and visits to the Nutella site) a counter that has the shape of the heart of Nutella Biscuits. At the end of the Milan event, the counter will reveal how great the involvement of people, both at Casa Nutella and online, will have been.

Not only: on 4 and 5 November about a thousand Ferrero employees, who contributed to the development of the product, will reach, as ambassadors, more than 4 thousand sales points throughout Italy to present and taste Nutella Biscuits.

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