Milan Wine Week, here's what we can expect from the 2020 edition – Italian Cuisine


Digitization and internationalization will be the keywords of the event, scheduled for October 3 to 11

"If reality changes, we must change too." There Milan Wine Week does not give up on coronavirus, and through the words of President Federico Gordini it presents itself in its new guise 2020. More international and at the same time much, much more digital. The global health emergency, on the other hand, has forced us to review the plans of the now well-known Milanese event dedicated to the world of wine, now in its third edition: and so from 3 to 11 October the glasses will rise from Lombardy to the United States, passing through China and Russia, shortening distances in complete safety thanks to the help of technology. "Milan Wine Week first decided to take up this challenge by transforming a gap into an opportunity to carry out a system project increasingly at the service of the wine world and its supply chain", underlines Gordini. «During the lockdown we therefore decided to question ourselves to build something revolutionary and appropriate to current times; and to be able, if possible, to organize an even bigger, important and international event in compliance with the strict regulations imposed by the emergency ".

Milan raises the glass, the world responds

All this will happen thanks to an innovative platform that will allow Italy to connect with the ten international offices in London, Monaco, Moscow, Beijing, Shanghai, Hong Kong, New York, San Francisco, Miami and Toronto, where international buyers and press they will be able to discover virtual stands of the Italian companies hosted in the Wine Networking Hub and participate in specials Digital Tasting, to simultaneously taste the wines even thousands and thousands of kilometers away. In Milan, meanwhile, a varied agenda of meetings and seminars is scheduled, dotted with master classes, tastings, walk-around tasting, forums and many other initiatives, always dedicated to the world of wine. To combine digital and physical in a great event that will have its roots in the headquarters of Palazzo Bovara, but which has the intention of becoming a widespread event also extending to the rest of the Milanese capital.

A party for the neighborhoods

Trusting in a progressive improvement of the health situation, in fact, the Milan Wine Week aims to involve the city through the institution of Wine Districts, real partnerships between the different districts, with their circuit of bars, restaurants and wine bars, and the various Protection consortia of Italian wines. For the entire week in which the district will be fully branded with the Consortium livery, it will be possible to participate in special events such as aperitifs, dinners, tastings: the goal of the 2020 edition will be to further involve the activities related to Restaurants and the administration of wines, to give new life to a sector particularly affected by the last months of the pandemic. Hundreds of Milanese clubs and restaurants, in this sense, will personally participate in the event, offering thematic menus and tasting itineraries with a combination of food and wine.

The meetings of Pride Week

In short, Milan Wine Week intends to inaugurate a new season of events for the Milanese metropolis, ready to start again in complete safety also thanks to the new digital vocation discovered in the darkest weeks of the quarantine. Waiting for October, however, a first virtual toast can already be made from 19 to 28 June, on the occasion of the Milan Pride Week: the week of LGBT + pride will see a special series of WineTelling, real in-depth aperitifs that will be held in several friendly places in the Lombard capital, and which will be broadcast live on the Milan Wine Week Instagram profile. The goal, in this case, will be to combine the discovery of wines and their territorial variations in a journey of love and respect for diversity.

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