Tag: Social

The schiscetta is social on Instagram – Italian Cuisine

The schiscetta is social on Instagram


Bringing lunch at home can turn into a fun and creative operation. Just a bit of imagination, a little 'organization and the desire to confront each other by sharing our ideas

The main difference between cooking something that will be consumed at home and preparing lunch in advance, is that the second case does not allow improvisations. The Milanese rite of the schiscetta (which in the rest of Italy is breakfast or packed lunch), requires organization, imagination and a little practical sense. Because let's face it all: to put in a bowl two peeled carrots and a few slices of ham we are all capable, but to prepare something that will gratify us when it arrives at lunch time, it takes something more. The risk, otherwise, is to dive on unbalanced, poor or unappetising meals that will tempt us to run to the nearest bar in search of a well-stuffed sandwich.
To tell us about it all we do not have to do when we prepare our lunch to take to the office, the Instagram account @schiscettebrutte, fueled with irony by all those who realize they have not given the best of themselves by preparing the slab.

Instagram @schiscettebrutte.

This image, for example, which has earned the profile picture of the account, teaches us that the knife could also be used to eat pasta. A paste that is glued, hot and slightly seasoned and has taken the shape of the container that contained it. Are you hungry looking at her? It's over! And the more we look at it, the more we convince ourselves that a well-made slab is a whole other thing (below an example from our March issue on newsstands).

Something very different from picking up what's left of dinner in a plastic container with lid or from assembling foods that we would never match in messy and disgusting meals. The schiscetta is think of a meal that can be preserved without difficulty playing with flavors, textures and colors. Preparing a good lunch is to spend a few minutes more on the day to our well-being, to the throat, but also to our balance.
A bit of commitment, lots of imagination and you're done. In the gallery above we have collected the most beautiful slabs of Instagram… do not you want to prepare one to share?
This month, Italian Cuisine invites you to do it with a game inspired by the March issue on newsstands. In the article below (Prepare your sketch!), We explain how to participate!

Cover image: Instagram @The Italian Cuisine

The top 10 of Christmas foods that are most popular on social media – Italian Cuisine

Christmas tortellini


They receive shares and appreciation: we discover together which Christmas foods are more successful on social networks. Are they also your favorites?

You are preparing, the menu It is decided, the expenditure is almost done, the divisions between family and invited also. The Christmas it is always closer and is inevitably synonymous with great binges. Each region, but also every family, has its own Christmas traditions, yet there are some dishes and ingredients that are more appreciated than others just about anywhere. He proves it a monitoring conducted by Espresso Communication for Vitavigor, the historic brand of Milan breadsticks, which has classified the hashtag of the most popular Christmas delicacies on Instagram. Let's find out then the top 10 of the most loved Christmas foods on social media.

The 10 most loved Christmas foods on Instagram

If the customs change, this ranking shows us how Italians continue to love tradition. In fact, on the podium of the top 10 we find the lasagna, which triumph in the menu 2.0 with 570,903 dedicated posts on Instagram. There are those who love those at the meat sauce, who instead prefers different versions, like the lasagna with vegetables or al fish. In second place there can only be the panettone, a dessert that is the true symbol of Christmas and that is often accompanied by mascarpone creams is icing of various kinds. The top 3 i closes tortellini, a great classic, to eat with the broth or dry.

Leave the first three positions, continue in the standings: follow, in fourth place, the Pandoro, a typical Veronese dessert that has always been a great panettone antagonist, while on the fifth it is placed lentils, the dish of New Year. At the sixth and seventh we have respectively dried fruit is Nougat, ideal to complete the meals of the Holidays. The eighth is occupied by breadsticks, who win an exclusive place in the trash bin bread of the period of the Holidays, as pointed out by Federica Bigiogera, marketing manager of Vitavigor: «I'm a delicious starter or a perfect aperitif, in line with the tastes of the whole family. Breadsticks continue to be one of the most popular foods by Italians and, just for Christmas, they record an increase in requests. Our in particular embellish the Christmas table thanks to their fashion sachets! .

In the queue, but still in the top ten, there are the struffoli, emblem of the Christmas of the South. To finally close we find the cod, which is gluttonous fried, creamed, stewed, with polenta, in cream … in short, it is a versatile fish that arrives on Italian tables for the holidays.

Christmas tortellini

The big ones excluded

Surprisingly, you will not find second courses of meat, such as boiled and roasted, but also lamb is capon. The same applies to the cotechino, which couples exclusive with the lentils to celebrate the last of the year. It seems they are less appreciated this year too eel, dates and cold cuts, which are falling, at least according to a monitoring of the hashtag on Instagram.

But what will your Christmas menu be like this year?

Christmas Social Dinner – Italian Cuisine – Italian Cuisine

Cesare Gasparri.


Keep free for another tasty appointment, do you want to share happy moments cooking and eating together? Of course you like it!

To end the day on Saturday 15 December, we could only organize a good dinner, designed to clarify the ideas on the Christmas menu. Do you already have in mind what to prepare? Whether you have already drafted a perfect menu or are still undecided, the invitation is for everyone. come to The school of La Cucina Italiana (via San Nicolao 7, Milan – Piazzale Cadorna area) from 7.30 pm to cook together with the editorial staff and our cook Cesare Gasparri a really rich menu, in collaboration with Emiliane Barilla.

Cesare Gasparri.
Cesare Gasparri.

We want to see you all in the kitchen to have fun preparing three dishes based on egg pasta, so good that you can not do unless you return them to your guests on Christmas day. For those who like to experiment the pasta recipe with artichokes and calamari is ideal, there will be an elegant timbale of roses and the always appreciated tagliatelle ragù and mushrooms. Remove the aprons at the table for the Christmas Social Dinner, we will eat in the kitchen dishes prepared in perfect social style and invite you to share the moments spent together with the hashtag of the evening: #BUONISSIMONATALE and #emilianebarilla.

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