Tag: Social

Open Table, social and anti-waste cuisine in Melbourne – Italian Cuisine


In Australia, in Melbourne, there is a social and community kitchen project called Open Space, which brings people together and reduces food waste

Every year huge quantities of food, worth about 5 billion euros, are wasted in the homes of Australians, an alarming official figure if we consider that it concerns only private and not commercial waste. To deal with this problem, from 2013 to Melbourne she's born Open Table, a charity that shares free lunches in different neighborhoods of the city, using only food that would otherwise be wasted. Their activity therefore goes well beyond that of any canteen run by volunteers or a simple social kitchen, but it is thought a lot to reduce food waste how much for shorten social and cultural distances between community members.

Unity is strength … and saves wasted food

Food has the extraordinary ability to unite us, no matter who we are or what our origins are. This is one of the motto of the Open Table staff, which it announces every month gastronomic meetings and events always free and always open to any member of the community, without any social distinction. The lunches cooked by the organization's volunteers take place regularly in seven different community spaces, scattered in different areas of the city of Melbourne, and the food used is that donated by local companies or collected from supermarkets in the various neighborhoods of reference, i.e. all food products fresh and in good condition that would otherwise be thrown away. The unpredictability of the ingredients "saved" and cooked from time to time makes it impossible to have a pre-established menu, but it also represents a creative stimulus for volunteers in the kitchen. In this way the culinary and itinerant project of Open Table is stimulating and always different, just as the different are always different recipes prepared and inspired by world cuisines, which change according to the cultural backgrounds of the volunteer cooks. What always remains the same is the will to aim for a vegetarian menu, therefore accessible to all, with proposals and alternatives also vegan and gluten free. As the images shared on Open Table social channels testify, every meeting is different and every meeting is a success, a real community party in which you have the opportunity to get to know your neighbors, taste the delicious cooked dishes and find out more about problem of food waste.

Open-Table-kitchen-anti-waste-to-Melbourne_Pagina-FB-Open-Table

The objectives achieved by Open Space

In addition to the environmental, culinary and community aspects of the initiatives, the Open Space staff has always taken care of information and dissemination. Both through their social channels and during seminars and debates, they do not miss an opportunity to talk about the global problem of food waste and its environmental impact and to give practical suggestions on how to reduce it in their homes and daily activities, for example through creative recipes to reuse leftovers and good practices to follow when purchasing food products. The non-profit organization has also recently disclosed goals achieved in 2019: 88 free organized lunches with over 3 thousand dishes served and the participation of about 30-70 people per meal, 4 tons of food saved is 18 "zero waste" workshops.

We can only hope that initiatives such as that of Open Table will inspire citizens around the world to learn how to avoid food waste and have a more responsible and aware attitude towards this problem, perhaps transforming leftover food into opportunities for meeting and discussion. .

Photo: Open table Australia social anti-waste kitchen_page facebook Open Table.jpg
Photo: Open Table anti-waste kitchen in Melbourne_Pagina FB Open Table.jpg

Condé Nast Social Academy: the new offer for companies – Italian Cuisine

Condé Nast Social Academy: the new offer for companies


A competence training project

Condé Nast Italia, after three years of experience in training and certification of new key figures on Social Media, adds to the current Academy a new offer designed to help companies in the Digital Transformation thanks to the development of new skills in the field Communication and Marketing. The Corporate Academy focuses on a practical and theoretical path that touches on all aspects of Social Media Marketing and Content Strategy that are useful for defining, planning and managing new communication projects across the various media.

The goal of Condé Nast with the Corporate Academy is the transversal transmission of knowledge, skills and abilities in the world of digital media through direct comparison with the professionals of communication, marketing and Content Strategy of Condé Nast. Experts in international training and leaders of digital media make themselves available to companies interested in training and updating internal professionals, who intend to operate more effectively on social media and on the various communication channels thanks to a Content Marketing strategy and an accurate knowledge of the means.

The new training proposal was designed with Riccardo Pozzoli, Creative Director of the Condé Nast Talent Agency, former lecturer at the Students Social Academy and lecturer at some of the most prestigious Italian and international business schools such as Harvard, SDA Bocconi and Catholic University.
"Condé Nast Corporate Academy is an absolutely innovative project within the Italian panorama, not only for the program and the topics offered but for the possibility of meeting and confrontation with personalities with professionalism and unique experiences in the field of media, digital marketing , communication and social media. The idea of ​​creating a path for professionals is a duty, at this time where the world of communication evolves very quickly and needs updated and responsive workers. It is now necessary to be mature in the use of digital tools that technology and innovation continually offer us. Today the audience is increasingly divided between the various social networks and the media and uses them differently. It is no longer the time to improvise but it is necessary to have a strong and precise preparation. Each brand (and every professional in the communication of reflection) must understand how to correctly tell their DNA to the world by declining it on each channel with the correct language " – comments Riccardo Pozzoli.

Under the direction of Pozzoli, the classroom lessons will be enriched by the interventions of a teaching staff of excellence that sees among others Luca Dini – editorial director of Condé Nast Italia – Emanuele Farneti – Director of Vogue ItaliaSimone Marchetti – Director of Vanity FairGiovanni Audiffredi – Director of GQFederico Ferrazza – Director of WiredMaddalena Fossati – Director of The Italian kitchen – as well as some international Special Guests from the world of communication and Social Influencing.

Today, more than ever, the achievement of communication and marketing results passes through the need for an open system where the skills of those who plan and manage are enriched by our knowledge of consumers' interest, their use of means and actions effective to hit their attention "he explains Raffaella Buda, director of the Social Academy and Branded Content Director of Condé Nast Italia. "The Corporate Academy goes in this direction. In fact, we want to allow partners to be supported by us in transforming their skills to better understand and use the media system that puts them in daily contact with the consumer ".

The course, which always combines a Custom component with training plans, is organized on the model of intensive theoretical, system and practical training that includes the immediate application of concepts in group work with simulation of real needs. Once the intensive course has been completed, companies will be able to receive support for the daily practical application of the knowledge acquired through the opening of a dedicated reserved area that will give them access to new tests and an update on vertical workshops for the deepening of need specifications.

To apply http://socialacademy.condenast.it/

For further information: socialacademy@condenast.it

Chef Giorgio Locatelli is the new social star of Masterchef Italia 8 – Italian Cuisine

Chef Giorgio Locatelli is the new social star of Masterchef Italia 8


Social media have consecrated the new star of Masterchef Italia 8: Giorgio Locatelli conquers the public with his creativity and, above all, the attitude of a true gentleman. Even the soup looks sexy thanks to him …

From Twitter to Facebook without forgetting Instagram, social media has consecrated their new star: the chef Giorgio Locatelli. The member of the famous jury of Masterchef Italy Londoner by adoption has conquered everyone thanks to good manners, creative flair and prompt but always prompt response polite. For each episode of the cooking show, the approval rating in his favor has been on the rise – especially after yesterday's, when the Italian-British charm doubled thanks to the presence of the super guest Marco Pierre White.

#Locatelli, the gentleman

As with any TV program worthy of respect, feedback on social media is an important sign of success. If you then need to launch new trends like #Locatelli, then Masterchef Italy he really did a good job. Joe Bastianich, Bruno Barbieri and Antonino Cannavacciuolo they found in Giorgio Locatelli their fourth perfect man for a team all-men beloved by women and men. The Italian chef transplanted to London has filled the void left by the other "handsome chef" Carlo Cracco, replaced in the edition passed by the talented Antonia Klugmann, but he preferred to leave the TV to return to his primary occupation.

The episode aired last night on Sky Uno promoted the chef with full marks Giorgio Locatelli once again thanks to his encouraging spirit and his simple but special cuisine. The minestrone he proposed that he conquered even the most reluctant by turning the traditional vegetable dish into "sexy". Read to believe …

It must be said that the TV talent of Giorgio Locatelli it had already been discovered working in Britain as the protagonist of TV series and documentaries also aired on the BBC, where it brought its distinctive trait to brit-italian: "The idea is to merge English products with Italian culinary culture. It is the potential that our kitchen has to spread more and more abroad and be successful. For example, with the kale (which grows everywhere in England) you can make a good pesto and dress an excellent pasta".

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