A competence training project
Condé Nast Italia, after three years of experience in training and certification of new key figures on Social Media, adds to the current Academy a new offer designed to help companies in the Digital Transformation thanks to the development of new skills in the field Communication and Marketing. The Corporate Academy focuses on a practical and theoretical path that touches on all aspects of Social Media Marketing and Content Strategy that are useful for defining, planning and managing new communication projects across the various media.
The goal of Condé Nast with the Corporate Academy is the transversal transmission of knowledge, skills and abilities in the world of digital media through direct comparison with the professionals of communication, marketing and Content Strategy of Condé Nast. Experts in international training and leaders of digital media make themselves available to companies interested in training and updating internal professionals, who intend to operate more effectively on social media and on the various communication channels thanks to a Content Marketing strategy and an accurate knowledge of the means.
The new training proposal was designed with Riccardo Pozzoli, Creative Director of the Condé Nast Talent Agency, former lecturer at the Students Social Academy and lecturer at some of the most prestigious Italian and international business schools such as Harvard, SDA Bocconi and Catholic University.
"Condé Nast Corporate Academy is an absolutely innovative project within the Italian panorama, not only for the program and the topics offered but for the possibility of meeting and confrontation with personalities with professionalism and unique experiences in the field of media, digital marketing , communication and social media. The idea of creating a path for professionals is a duty, at this time where the world of communication evolves very quickly and needs updated and responsive workers. It is now necessary to be mature in the use of digital tools that technology and innovation continually offer us. Today the audience is increasingly divided between the various social networks and the media and uses them differently. It is no longer the time to improvise but it is necessary to have a strong and precise preparation. Each brand (and every professional in the communication of reflection) must understand how to correctly tell their DNA to the world by declining it on each channel with the correct language " – comments Riccardo Pozzoli.
Under the direction of Pozzoli, the classroom lessons will be enriched by the interventions of a teaching staff of excellence that sees among others Luca Dini – editorial director of Condé Nast Italia – Emanuele Farneti – Director of Vogue Italia – Simone Marchetti – Director of Vanity Fair – Giovanni Audiffredi – Director of GQ – Federico Ferrazza – Director of Wired – Maddalena Fossati – Director of The Italian kitchen – as well as some international Special Guests from the world of communication and Social Influencing.
“Today, more than ever, the achievement of communication and marketing results passes through the need for an open system where the skills of those who plan and manage are enriched by our knowledge of consumers' interest, their use of means and actions effective to hit their attention "he explains Raffaella Buda, director of the Social Academy and Branded Content Director of Condé Nast Italia. "The Corporate Academy goes in this direction. In fact, we want to allow partners to be supported by us in transforming their skills to better understand and use the media system that puts them in daily contact with the consumer ".
The course, which always combines a Custom component with training plans, is organized on the model of intensive theoretical, system and practical training that includes the immediate application of concepts in group work with simulation of real needs. Once the intensive course has been completed, companies will be able to receive support for the daily practical application of the knowledge acquired through the opening of a dedicated reserved area that will give them access to new tests and an update on vertical workshops for the deepening of need specifications.
To apply http://socialacademy.condenast.it/
For further information: socialacademy@condenast.it
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