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Ferrero, Ferrari and Barilla, the companies with the best reputation in Italy – Italian Cuisine

Ferrero, Ferrari and Barilla, the companies with the best reputation in Italy


The Ales-Merco survey demonstrates this: there are eight made in Italy companies in the top ten of the ranking

They are three large Italian companies – Ferrero, Ferrari and Barilla – to conquer the very first places in the ranking of the 100 companies with the best reputation in Italy: this is demonstrated by the first edition of the survey prepared by the independent institute Ales Market Research, which used the Merco methodology, the only reputation monitoring verified by part of an external entity. But, in all, they are well eight companies of made in Italy which are part of the top ten: in addition to the top three, there are also Luxottica, Eni, Lavazza, Armani and the FCA Group.

The ranking was drawn up in seven months (starting last December) mainly on the basis of judgment of professionals and experts – that is, of people who deeply know the business world – and not just a sample made up of consumers: 246 executives and managers of companies operating in Italy with a turnover exceeding 10 million euros, one hundred experts and one thousand consumers were involved . Each category analyzed the companies based on different factors and obtained a different weight in defining the final ranking.

Company executives and managers have especially evaluated the economic and financial results, the quality of the commercial offer, the ability to attract and retain talent, ethics and corporate responsibility, the international dimension of the company and innovation. The experts measured the quality of the information provided, the effectiveness in corporate communication, commitment to the community or innovation in digital communication and consumers have assessed the commercial reputation of companies according to ten variables, including value for money, empathy, environmental commitment and general reputation.

Intesa Sanpaolo is at the top of the ranking in the banking and insurance sector, Google in IT, IKEA in the one relating to furnishing / textiles / home accessories, Accenture is first among the consulting companies, Eni in the energy, water and gas sector, Amplifon in pharmaceuticals and appliances, Hilton in hotels and tourism, Luxottica in the fashion and accessories sector.

This the top ten complete

1st Ferrero

2nd Ferrari

3rd Barilla

4th Luxottica

5th Google

6th Eni

7th Lavazza

8th Samsung

9th Armani

10th FCA Group

We are Italy: the new issue of Vanity Fair to support Italian companies – Italian Cuisine


On newsstands from tomorrow, April 8, the third act in the trilogy of Vanity Fair dedicated to the Covid-19 emergency: in the first a message from Milan to Italy and the world; in the second a celebration of the "heroes" engaged in the front line in this global struggle; in the latter, a manifesto in support of Italian companies, with visions on what would be needed to overcome the crisis caused by the virus and the questions on tomorrow's markets.

The cover is a work created exclusively for the Vanity Fair by the artist Francesco Vezzoli, in homage to Lucio Fontana: he portrays a tricolor canvas with a cut that represents a wound but also a crack. The work will be auctioned and the proceeds will be donated to charity to support businesses.

The chosen title is #The Italiasiamonoi, a hashtag that wants to celebrate that Italian unity and creativity that has always allowed this country to make the best of the worst situations it has historically faced.

Within the issue, however, Vanity Fair called upon the authoritative voice of Nobel Prizes, philosophers, managing directors, presidents of the most important Italian supply chains together with poets, artists and designers to ask themselves about the world that awaits us after the virus and on how to deal with the economic emergency that follows the health emergency.

Among the many characters: the Nobel Prize for economics Joseph Stiglitz describing his new vision of the state in the global post-virus market; the economist and former minister Enrico Giovannini which analyzes the Italian economic situation; the philosopher Silvano Petrosino who speaks of the new sense of time; the designers Mariagrazia Chiuri is Pierpaolo Piccioli who write two letters of reflection on the state and future of fashion; expert Li Edelkoort describing the trends to come in the creation and production of goods; the President of the Salone del Mobile, Claudio Luti, who speaks directly to the government; director Luca Guadagnino which analyzes the world of cinema and the future of entertainment; the songwriter Tommaso Paradiso who writes about the importance of knowing the past to understand tomorrow.

In the special issue, there are also interviews with key personalities in the world of motoring,hotellerie, of the food, of the beauty and technologies to understand how digital investments will be, among other factors, the key to the future.

Italian companies: CONAPI, when men & bees join forces – Italian Cuisine

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It helps to sleep and at the same time energizes; it is used for burns as well as to fight harmful bacteria: honey is a real ally of well-being. And the more pollen and royal jelly are. I am the amber heart of CONAPI, the National Apiculturist Consortium, that gives forty years enhances the production and alliance of men & bees.

They define themselves "Biodiversity growers" the members and members of CONAPI (over 250, representing more than 600 producers on the national territory), because really beekeeping plays a crucial role in protecting biodiversity and helping the environment. Have you heard ‘the api alarm’ in recent years? The danger that these will disappear and the consequent catastrophes for nature and food production? Well, believe it: these incredible insects they really have a fundamental task in nature. The bees are responsible for 70% of the planet's edible crops! CThere are at least 5 ways we can help them survive. And returning to our health, to close the circle: you know that they even protect us from pesticides?

176791CONAPI, founded in 1979 by the initiative of 9 young people, is based in Monterenzio, in the province of Bologna, and is today the largest cooperative of beekeepers in Europe and among the most important worldwide, with the mission to carry on, giving strength and voice even beyond national borders, to the values ​​of sustainability, cooperation, links with the territory and biodiversity that are the basis of their work.

An internal regulation of the Consortium aims to ensure that the members, who collect honey and other fruits from the approximately 100,000 hives scattered from Piedmont to Sicily, adhere to the commitment to produce clean, healthy and high quality food – about 50% of the members' production is organic and the consortium is the leading producer of organic honey in Italy.

176794CONAPI owns one factory of 6,200 square meters which produces 3,200 tons of honey and fruit-based preparations: composed with reduced cooking times and made with honey. The historical brand of CONAPI beekeepers is Mielizia: not just one honey, but many honeys – with a traceability system can be used simply by connecting to the site with the product's QR code. Among the various product lines, that of the biological supplements (for example the Bio Energy and Bio Sport Energy bars) and the one for the HO.Tre.Ca channel, dedicated to bars and hotels, with dispenser, squeezer, exhibitors. Then there is Heart of honey, a brand of products 100% organic dedicated to the Ecor Naturasì sponsored bio channel.

But what are they? the "fruits" of the hive?

Bees transform nectar or honeydew in a long-life product – honey – of which they feed especially during the winter. CONAPI honeys are never subjected to pasteurization treatments.

Propolis it comes from the resinous substances of barks and buds of different plants that the bee carries attached to the hind legs up to the hive where it transforms them into a building material and disinfection of the environment. The propolis, from the Greek pro polis, it is not really a food but rather a substance that is used for pprotect our health. It has a chemical composition that varies according to the seasons and the territory.

176785THEwith royal jelly it is a glandular secretion that young bees produce between the 4th and 14th day of life (common bees live 45 days; queens 5 years), when they perform the function of nurse of the larvae and queen. In conclusion, a kind of mother's milk from the hive: it is a gelatinous substance with a whitish or yellowish color and a typically pungent smell. Its composition is unique; extremely rich in vitamin B5, a real one substance mine able to grow metabolic activity of cells. IS really precious and when we choose it it is very important to make sure of its origin: Italian and organic, like the one guaranteed by CONAPI.

176797Pollen it is the colored powder present in the flowers necessary for the reproduction of plants, which occurs above all thanks to pollinating insects, among which bees are the most effective representatives. A part of the pollen that remains attached to the body of foraging bees it is used for the colony, a complete and necessary food. Among the products of the hive, it is that more balanced in its components; it is very proteic and very rich in nutrients useful also for the human body.

176788Unlike honey, it is a food easily perishable: for this CONAPI has created a plant for its packaging in modified atmosphere, to keep its qualities unaltered. It consumes itself, or mixed with juices or again in the pastry dough rather than in salads or as a topping for yogurt and ice cream. By the way: did you know that CONAPI produces even ice cream ???

Carola Traverso Saibante
July 2019

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