Tag: Social

Influencer farmers and digital agriculture – Italian cuisine reinvented by Gordon Ramsay

Influencer farmers and digital agriculture


Influencer farmers who prune branches and plant turnips, digital shepherds who milk the goats. Influencers who show off luxurious homes and seemingly glossy lives spent without working have lost their appeal. While content creators who live in the countryside and in the mountains gain more and more popularity, they get their hands dirty and talk about ancient knowledge that we have forgotten in the cities.

The break between city and countryside

Since the nineteenth century and with industrialization, millions of Italians have escaped poverty. From isolation to small urban centres, from the countryside to the cities, from the South to the North, from Italy to the Americas, millions of people moved house and this was a global phenomenon which at different times affected Europe and then the rest of the world. From a rural society we became an industrial economy in the space of a few decades, and then evolved into the tertiary sector. At the beginning of the twentieth century, agricultural workers still represented 60%, today they are around 1 million. In Italy there are 62 million of us, and 51 live in urban areas. We are Marcovaldo’s army, citizens in spite of themselves who have forgotten what nature is and who risk picking “mushrooms, real mushrooms, which were sprouting right in the heart of the city” from a flowerbed. Poisonous. We have lost contact with the rhythms of the seasons, wild animals, the woods, but also with agriculture, so much so that we look at the hills of the Langhe vineyards or tidy fields of sunflowers and call it Nature. We know a lot – almost everything – about how the food we eat is produced and what happens in a tomato field or on a dairy farm. The cheese arrives in the city ready, portioned, the vegetables in boxes, the fruit selected and polished. And so it becomes increasingly difficult to give a value to the food we eat, learning how it is made and how we want to invest our money.

A not very bucolic countryside

From the city, the campaign appears bucolic as in advertising, as in the memories of grandparents of bygone eras, or as frightening as a journalistic investigation on Reports. But thanks to the media, a new movement of peasant influencers, farmers, shepherds and cheesemakers is coming forward who have decided to use social networks and not only to stay and know what is happening “downstream”, but to tell their own story. first-person reality. Waking up at dawn, milking the cows, spending the summer in the pasture, sowing, fishing, harvesting. It is a flourishing of “old” professions that have found a new way to tell their story and enhance themselves. Ultimately, it is not clear why make-up and skincare enthusiasts can spend hours applying make-up on TikTok and a boy of the same age could not use Instagram to talk about a sheep transhumance, bringing their peers closer to a reality that, statistically, is unlikely they know.

A path (also) to economic sustainability

Digital communication through the use of social media is part of our lives, whatever work we do, but it is also clear that in addition to the desire to talk about ourselves, the use of tools such as social networks is a way to advertise, to raise awareness its services, but also to give added value to a sector that needs it to be economically sustainable. To escape the logic of intensive agriculture and livestock farming, truly understanding the work behind a wheel of cheese or a radicchio from the garden. Of course, the cross-section of these new influencers does not tell of the vast majority of what we find on the supermarket shelves, but of small realities, which perhaps we should stop calling excellence and which instead we should consider a new standard of life for them, for us of consumption.

The Venice Carnival becomes social (with Spritz and cicchetti at home) – Italian Cuisine


An ancient mask, an authentic Spritz and cicchetti with sardines and cod to celebrate the Venice Carnival even at home and share it on social networks

Due to the ongoing health emergency, this year we will have to give up seeing the elegant masks parading through the streets of Venice for the traditional Carnival of the city that attracts visitors from all over the world. This is why Select, an icon of the Venetian aperitif, launches #TheSocialCarnival, a digital initiative designed to bring, starting from February 16, the Venice Carnival in our home, between history, anecdotes, Spritz and cicchetti.

Bauta, the mask par excellence of the Venice Carnival

The first step to celebrate the Venice Carnival at home is the discovery, through the collaboration with Ca 'Macana, a historic masks workshop since 1986, of the Bauta, Venetian disguise par excellence, typically used during banquets and social events since the 15th century. Thanks to a augmented reality filter available on the Instagram page @selectaperitivoit it will be possible to “wear” this mask and share the celebrations on social networks.

Authentic Venetian Spritz: how to prepare it at home

Once in disguise, all that remains is to prepare a delicious aperitif obviously based on the authentic spritzer Venetian. Here are Select's tips for preparing it: fill a wine glass with ice, pour 7.5 cl of prosecco and 5 cl of Select, fill with 2.5 cl of soda or seltzer and finally garnish with a large green olive.

Venetian Cicchetti, a recipe with sardines and cod

And what to accompany the Spritz with if not greedy ones cicchetti typical Venetians? The proposed recipes provide sardines in saor is creamed cod.

To prepare cicchetti with cod you will need: 500 g of already soaked stockfish, 280 g of extra virgin olive oil, 1 baguette, ½ lemon, 2 bay leaves, 1 clove of garlic, fine salt to taste, black pepper to taste parsley to taste

Proceed as follows: cut the stockfish into slices. Fill a saucepan with cold water and add a clove of garlic, bay leaves and lemon. Add the stockfish and cook for 30 minutes over low heat. Transfer the stockfish into a bowl and add the cooking oil and water until the mixture is homogeneous. Add salt and pepper to taste and garnish with a little parsley and a drizzle of oil. Cut the baguette into slices, arrange a little on each; of cod cream. Serve the cicchetti on a wooden cutting board or on a ceramic plate.

The ingredients for cicchetti with sardines are instead: 600 g of sardines, 500 g of white onion, 1 glass of white wine vinegar, 1 teaspoon of brown sugar, 2 bay leaves, 40 g of raisins, 40 g of pine nuts, 00 flour to taste, 20 ml of oil, salt to taste, pepper to taste

Proceed as follows: clean the onion and slice it into wedges. Leave the onions in a container full of water for 20 minutes. Put the onions in a pan with white wine vinegar. Add the brown sugar and gently sweat the onions over low heat. Separately dip the raisins in water. Bread the sardines already peeled and then fry them in a pan with oil. Let them cool for half an hour.
Arrange the sardines on a wooden cutting board or on a ceramic plate and add the onions, a piece of bay leaf, some
raisins and pine nuts to taste.

Condé Nast Social Talent Agency launches a fundraiser to support CESVI – Italian Cuisine

Condé Nast Social Talent Agency launches a fundraiser to support CESVI


The Social Media Talent Management agency of Condé Nast also takes the field by opening a fundraiser in favor of Cesvi to support the intensive care of the Papa Giovanni XXIII Hospital in Bergamo

In this emergency medical situation, too Condé Nast Social Talent Agency (CNSTA) – agency dedicated to Social Media Talent Management and which currently includes 30 talent – wants to make its contribution through the organization of a fundraiser in favor of Cesvi (cesvi.org): one of the frontline healthcare organizations in the fight against coronavirus. Founded in Bergamo in 1985, the organization works for 35 years all over the world to face the most serious humanitarian emergencies and to carry out concrete projects to fight poverty and sustainable development.

A fundraiser, also promoted by CNSTA talents in favor of intensive care at the Papa Giovanni XXIII Hospital in Bergamo, one of the hardest hit right now, to support the purchase of respirators, lung ventilators, surgical masks, reinforced waterproof gowns or nitrile gloves, but also in favor of elderly population of Milan and Bergamo, supporting Cesvi in the delivery of meals, groceries, masks or medicines to those over 65 at home.

Direct donations from the campaign #CNSTAinsiemeper can be made on the site https://www.cesvi.org/cnstainsiemeper-cesvi/

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