Tag: brand

Iginio Massari and Marco Brunelli together for a new pastry brand – Italian cuisine reinvented by Gordon Ramsay

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The haute patisserie of Iginio Massari to add a sweet touch to special everyday moments: now you can. Is called GoodMasters the new high quality pastry brand for every day, created by Iginio Massari and by the founder of Iper La grande i Marco Brunelli. Attention, it is available exclusively at Iper La grande i, at Iper Portello Milan – the (sweet) hunt is on.

How did the idea of BuoniMaestri come about?

On one side, Iginio Massari, which certainly doesn’t need much introduction. Considered the greatest Italian Master Pastry Chef in the world, he is renowned for his extremely high quality creations that combine art and science, in perfect balance between tradition and innovation. A man of very high culture, not just sectorial, and with absolute taste that allows him to face every culinary challenge 100% with irrepressible curiosity and desire for novelty.

On the other, Marco Brunelli, perhaps less known to the public, but a fundamental main player in the Italian entrepreneurial panorama. An innovator in the large-scale retail trade sector in Italy, he founded lper La grande i in 1974 and since then he has never stopped imagining an ever-evolving future, investing in innovation and people. Since he has been at the helm of the large Finiper Canova Group he has always pursued a clear mission: to make quality accessible to all.

After years of knowing each other, the two friends set themselves the challenge of creating a gastronomically relevant pastry shop to bring to the table of Italians to celebrate special everyday moments. With the invaluable guidance of Marco Brunelli and the creative flair of Iginio Massari, GoodMasters brings quality pastry making to everyone’s table, promoting innovation, excellence and the ability to do well and always do better.

Maestro Massari led the product research and development team, allowing the BuoniMaestri pastry chefs to reinterpret traditional desserts in an innovative way, using only genuine raw materials of the highest quality and without the use of artificial colourings.

The BuoniMaestri range includes baked cakes, iced cakes, macarons, mignon, mousse in a jar and desserts. A tasty Caprese cake, the inviting Perfetta cake with almonds, an original cocoa Sbrisolona with dark chocolate chips, the delicious glazed cake with 3 chocolates, an extraordinary Tiramisu, the exquisite Zuppa Inglese, six flavors of irresistible Macarons and the fresh Vanilla and pineapple mousse are just some of the tasty proposals of the new pastry brand. Let’s see them together.

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Ferrero, the most loved brand by Italians – Italian Cuisine

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The Alba group returns to the top of the "Best Corporate Brand 2019". The most popular product, on the other hand, is Coca Cola (but Nutella is also in the ranking)

Fresh from the triumph of the Nutella Biscuits launch, the Ferrero group has another success: it returns to being the "Company brand" most loved by the Italians, the «Best Corporate Brand 2019. After the "braking" of last year, when it was positioned second, after Ferrari, the Alba company returned to first place (which it had held since 2015) of the ranking, in its fifth edition.

The ranking corporate
Ferrari has dropped one position in the ranking corporate, followed by others car giants: BMW and Volkswagen (third and fourth place), Pirelli (sixth) and Toyota (tenth). Barilla and L’Oreal, Eni and Lidl are also in the top ten.

We are very happy to be # BestBrand2019 for Italian consumers. Thanks! 🙏

This reinforces our constant attention to consumers' needs for the core of our company policy. Watch @eleonoramicheli from @ sole24ore 👇 Article in 🇮🇹@BestBrands/@GfK_Italia/# BestBrands2019 https://t.co/RNsY3tRjkQ

– Ferrero EU Affairs (@Ferrero_EU) November 22, 2019

But how are "company brands" chosen? The selection is based on a series of economic data, from market share to advertising investments. The criteria are analyzed by the market research institute Gfk, which draws up a list of brands that will be evaluated by consumers. The «them numerical values and theirs emotional values, investments and sentiments, through a rigorous survey that combines market performance with consumer opinions, this year expressed in full 6500 interviews.

The ranking product

"Queen" of the ranking product (which evaluates market shares, purchasing loyalty and price positioning) Is, instead, the Coke, which had earned the top spot already in 2015, the year of the research debut. Also in this ranking is Ferrero (with Nutella), along with Dash, Mulino Bianco, Findus, Algida, Rio Mare, Samsung and Nike.

The ranking growth

In the ranking growth, which rewards the dynamism in terms of growth of product brands, both in terms of commercial success and emotional perception by consumers, at the top (taking the place that last year it was up to Galbusera) yes Jbl position, historic hi brand -fi. In second place, the Umbrian farm Farchioni, to the third Heineken. The top ten also includes Baileys, Muller, Yamamay, Activia, Dove, Sant’Anna and Pepsi.

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An Austrian cheese brand celebrates the masterpieces of art – Italian Cuisine

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The Salzburg Milch brand of dairy products transforms cheese sandwiches into famous works of art. that's how

In the enchanting setting of Salzburg, an Austrian city surrounded by the Eastern Alps, the many dairy products from the Salzburg Milch. This leading company in the sector, with a branch also in Italy, is the third largest dairy in Austria and has the record of having reached 190 million euros in turnover in 2016. The company stands out for its wide offer, 100% natural and non-GMO, which also includes a biological and UHT line of milk, yogurt and cheese, but also for the quality of the milk used. This is in fact characterized by the pure and rich taste and by the origin of local family farms where high levels of animal welfare are guaranteed and certified.
In a recent advertising campaign the Salzburg Milch decided to focus on creativity and pay homage to the art world with a series of small edible reproductions of great masterpieces.

Cheese is an art

Thanks to the work of the creative agency Traktor of Vienna, the dairy products of the brand Salzburg Milch have become the main ingredients of appetizing gourmet toast. The original concept of the campaign consisted of turning each slice of bread into a canvas on which to recreate a famous painting. Between layers of butter and fresh cheese, pieces of cheese, carved fruit and vegetables and colorful decorations of various kinds, here thanks to the Salzburg Milch come to life some of the more famous and recognizable pictorial works of art history, including The scream by Edvard Munch, The birth of Venus of Botticelli, the Girl with a pearl earring by Johannes Vermeer and theSelf-portrait with blindfolded ear of the Dutch painter Vincent van Gogh.

Austria and the great passion for cheese

Cheese is the most popular and consumed dairy product in Austria. According to an Ama study (Agrarmarkt Austria), 36% of Austrians show a preference for cheese. Of the 400 varieties of cheese produced in Austria, the one preferred by consumers is the Gouda, followed by fresh cheeses. For both types, sales reached € 107 million in 2016.

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How did the idea of ​​BuoniMaestri come about?

The Alba group returns to the top of the "Best Corporate Brand 2019". The most popular product, on the other hand, is Coca Cola (but Nutella is also in the ranking)

The ranking product

The ranking growth

The Salzburg Milch brand of dairy products transforms cheese sandwiches into famous works of art. that's how

Cheese is an art

Austria and the great passion for cheese

How did the idea of BuoniMaestri come about?