The haute patisserie of Iginio Massari to add a sweet touch to special everyday moments: now you can. Is called GoodMasters the new high quality pastry brand for every day, created by Iginio Massari and by the founder of Iper La grande i Marco Brunelli. Attention, it is available exclusively at Iper La grande i, at Iper Portello Milan – the (sweet) hunt is on.
How did the idea of BuoniMaestri come about?
On one side, Iginio Massari, which certainly doesn’t need much introduction. Considered the greatest Italian Master Pastry Chef in the world, he is renowned for his extremely high quality creations that combine art and science, in perfect balance between tradition and innovation. A man of very high culture, not just sectorial, and with absolute taste that allows him to face every culinary challenge 100% with irrepressible curiosity and desire for novelty.
On the other, Marco Brunelli, perhaps less known to the public, but a fundamental main player in the Italian entrepreneurial panorama. An innovator in the large-scale retail trade sector in Italy, he founded lper La grande i in 1974 and since then he has never stopped imagining an ever-evolving future, investing in innovation and people. Since he has been at the helm of the large Finiper Canova Group he has always pursued a clear mission: to make quality accessible to all.
After years of knowing each other, the two friends set themselves the challenge of creating a gastronomically relevant pastry shop to bring to the table of Italians to celebrate special everyday moments. With the invaluable guidance of Marco Brunelli and the creative flair of Iginio Massari, GoodMasters brings quality pastry making to everyone’s table, promoting innovation, excellence and the ability to do well and always do better.
Maestro Massari led the product research and development team, allowing the BuoniMaestri pastry chefs to reinterpret traditional desserts in an innovative way, using only genuine raw materials of the highest quality and without the use of artificial colourings.
The BuoniMaestri range includes baked cakes, iced cakes, macarons, mignon, mousse in a jar and desserts. A tasty Caprese cake, the inviting Perfetta cake with almonds, an original cocoa Sbrisolona with dark chocolate chips, the delicious glazed cake with 3 chocolates, an extraordinary Tiramisu, the exquisite Zuppa Inglese, six flavors of irresistible Macarons and the fresh Vanilla and pineapple mousse are just some of the tasty proposals of the new pastry brand. Let’s see them together.
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