Tag: Iginio

Iginio Massari and Marco Brunelli together for a new pastry brand – Italian cuisine reinvented by Gordon Ramsay

Iginio Massari and Marco Brunelli together for a new pastry brand


The haute patisserie of Iginio Massari to add a sweet touch to special everyday moments: now you can. Is called GoodMasters the new high quality pastry brand for every day, created by Iginio Massari and by the founder of Iper La grande i Marco Brunelli. Attention, it is available exclusively at Iper La grande i, at Iper Portello Milan – the (sweet) hunt is on.

How did the idea of ​​BuoniMaestri come about?

On one side, Iginio Massari, which certainly doesn’t need much introduction. Considered the greatest Italian Master Pastry Chef in the world, he is renowned for his extremely high quality creations that combine art and science, in perfect balance between tradition and innovation. A man of very high culture, not just sectorial, and with absolute taste that allows him to face every culinary challenge 100% with irrepressible curiosity and desire for novelty.

On the other, Marco Brunelli, perhaps less known to the public, but a fundamental main player in the Italian entrepreneurial panorama. An innovator in the large-scale retail trade sector in Italy, he founded lper La grande i in 1974 and since then he has never stopped imagining an ever-evolving future, investing in innovation and people. Since he has been at the helm of the large Finiper Canova Group he has always pursued a clear mission: to make quality accessible to all.

After years of knowing each other, the two friends set themselves the challenge of creating a gastronomically relevant pastry shop to bring to the table of Italians to celebrate special everyday moments. With the invaluable guidance of Marco Brunelli and the creative flair of Iginio Massari, GoodMasters brings quality pastry making to everyone’s table, promoting innovation, excellence and the ability to do well and always do better.

Maestro Massari led the product research and development team, allowing the BuoniMaestri pastry chefs to reinterpret traditional desserts in an innovative way, using only genuine raw materials of the highest quality and without the use of artificial colourings.

The BuoniMaestri range includes baked cakes, iced cakes, macarons, mignon, mousse in a jar and desserts. A tasty Caprese cake, the inviting Perfetta cake with almonds, an original cocoa Sbrisolona with dark chocolate chips, the delicious glazed cake with 3 chocolates, an extraordinary Tiramisu, the exquisite Zuppa Inglese, six flavors of irresistible Macarons and the fresh Vanilla and pineapple mousse are just some of the tasty proposals of the new pastry brand. Let’s see them together.

How is Iginio Massari’s coffee pizza? More than pineapple pizza! – Italian cuisine reinvented by Gordon Ramsay


Coffee pizza Iginio Massari, presented at Identità Golose in Milan, made the news. Even if it’s not exactly news, “because I’ve been making coffee pizza for two years already”, confesses the Maestro. «At Identità Golose they asked me to “disobey” (this year’s theme of the international cuisine congress is “disobedience”, ed) and as a pastry chef I thought that the biggest disobedience was to become a pizza chef for a day.” Be careful, «I don’t want to replace myself or change jobs, but I know how to make leavened products “good” and also coffee pizza, which I have already proposed several times at banquets where both sweet and savory were requested.

Iginio Massari talks about his coffee pizza

But what is this coffee pizza? Iginio Massari himself answers us, reached on the phone early in the morning before entering his laboratory as usual: «To leaven the pizza dough I use coffee instead of water: I add 80% coffee and 20% olive oil to the wholemeal flours; I use wholemeal because it has more interesting aromas than white flour”.

Furthermore, to the taste «the bitter part of the coffee will be lighter because during fermentation it will reach up to 50%, and the acidity on the acidity increases the nuance of the coffee without the palate having the perception of drinking a coffee.

Even the consistency of the pizza is different from the classic Neapolitan one. «I prefer to serve it in a frying pan, because, to my taste and that of many others, it likes it better; the soft one always seems raw to me, that said I am sure that Neapolitans will continue to like the one they have always eaten, and yet we are certain that they will also appreciate this coffee crunch from Maestro Massari.

The city has already “accepted” (not without doubts) Gino Sorbillo’s pineapple pizza, so why not try Iginio Massari’s coffee one? «I can’t judge the pineapple pizza, I should try it first: what’s certain is that, as a pastry chef, the pineapple tiramisu pulls me down instead of cheering me up…”he concludes with irony, hinting at the verdict.

Iginio Massari’s coffee pizza will instead be topped with classic ingredients, no extravagance. On the occasion of the MeetMassari MMR-evolution event organized by Molino Dellagiovanna, Sunday 10 March, from 3.00 pm to 6.00 pm at the Yellow Lounge 1, Maestro Massari offers several pizzas with the same coffee doughand to make it crispier on the outside I will add a little starch) but with different ingredients («all of high quality, otherwise you will ruin even the best pizza in the world), such as mozzarella, ricotta, anchovies, capers and cooked ham. The perfect match? «For me it remains a beer; of course, you can always ask for a good coffee to finish.

The Roman breakfast pizza from the 180g pizzeria in Rome with coffee powder.

That coffee is a precious ally in the kitchen is well known among chefs and also among pizza chefs, who have used it, and continue to use it, usually in powder form, to give an extra touch of aroma to the dish. Someone will remember or want to try Paolo Griffa’s spaghettoni tomato and coffee from Caffè Nazionale in Aosta*. In terms of leavened products we remember the Pizza coffee break by Denis Lovatel, who used a coffee gel added at the end of cooking. Or the Margherita flavored cappuccino made, again by Lovatel, with the specialty 1895 by Lavazza a couple of years ago, again at Identità Golose. Even on the last edition of MasterChef, one of the most difficult tests was the one that required a coffee dish. Last but not least, among the “disobedient” pizzas, also the Roman breakfast by Jacopo Mercuro (180g, best Roman pizzeria for the Pizza Awards 2019): a white-based pizza, with spiced and smoked lard, coffee-flavoured egg cream, San Vittore tanned cheese and coffee powder. Here the proposed pairing is a good cup of coffee.

Who is Debora Massari, daughter of Iginio Massari, guest on MasterChef 13 – Italian cuisine reinvented by Gordon Ramsay

La Cucina Italiana


The “royal family” of Italian pastry making – Iginio and his daughter Debora Massari – and Joe Bastianich: they are the illustrious guests who, this evening, will celebrate the three hundredth episode of MasterChef together with the three judges of the program and the contestants. For amateur chefs, it is one of the most feared moments: if the master of pastry chefs has always been the most awaited guest by the public, the competitors are well aware of his proverbial rigour, and they know that, with Iginio Massari (a law in his name) among judges, the bar is inexorably raised. His daughter Debora, however, with a post on Instagram, assures that he is “much more indulgent” than his father.

Instagram content

This content can also be viewed on the site it originates from.

Who is Debora Massari

Born in 1975, mother of two children, Debora Massari is one pastry chef specialized in leavened products. After her scientific high school diploma and her degree in Food Science and Technology (her experimental thesis focused precisely on leavened products), in 2019 she became master pastry chef entering the prestigious Academy of Italian pastry chefs. The following year he began working in the family business, bringing innovations and far-sighted and courageous ideas. It is to her that we owe the development of the Iginio Massari brand and the e-commerce launch. Today he is a member of the board of directors of Iginio Massari Srl and teaches at 24Ore Business School. In July 2022, Forbes he inserted it into the annual ranking of the 100 most successful women in Italy.

On Instagram, Debora Massari has almost 500 thousand followers. Through her social networks, she talks about herself, her great passion for dance, her family and friends, publishes appetizing images of her creations and conveys her (very precise) idea of ​​modern pastry making: «Dessert is transgression: it’s true . The important thing is that it is a sin of gluttony and not for the gluttony. Our studies are aimed at increasingly lighter and more beautiful desserts. Dessert can be the end of a meal, and therefore the last memory, or an isolated moment and therefore the choice of a fleeting lust.” For the Massari family, «a dessert is a symbol, it is a form and it is a content: very geometric and increasingly clean lines, exaltation of aromas, explosion of flavors, transcendence of aromatic tastes. This is what we strive to seek, never forgetting that we create for others.” Always at her father’s side, she participates with him in exhibitions, conferences and television broadcasts.

A sporty woman, in great shape, she has also taken a stand against those who have it criticized for thinness: «It is a topic on which people seem to feel the right to express themselves even more than on an overweight body, forgetting the good lessons given by Body Positivity. Does being thin necessarily mean having health problems or even suffering from eating disorders? My physique is the result of genetics and hard work in the gym. Thus, the freedom to like oneself again is lost without having to account to others for one’s appearance and face much more serious accusations, linked to eating disorders and the need for treatment.”



Proudly powered by WordPress

By continuing to use the site, you agree to the use of cookies. Click here to read more information about data collection for ads personalisation

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Read more about data collection for ads personalisation our in our Cookies Policy page

Close