Tag: Massari

Iginio Massari and Marco Brunelli together for a new pastry brand – Italian cuisine reinvented by Gordon Ramsay

Iginio Massari and Marco Brunelli together for a new pastry brand


The haute patisserie of Iginio Massari to add a sweet touch to special everyday moments: now you can. Is called GoodMasters the new high quality pastry brand for every day, created by Iginio Massari and by the founder of Iper La grande i Marco Brunelli. Attention, it is available exclusively at Iper La grande i, at Iper Portello Milan – the (sweet) hunt is on.

How did the idea of ​​BuoniMaestri come about?

On one side, Iginio Massari, which certainly doesn’t need much introduction. Considered the greatest Italian Master Pastry Chef in the world, he is renowned for his extremely high quality creations that combine art and science, in perfect balance between tradition and innovation. A man of very high culture, not just sectorial, and with absolute taste that allows him to face every culinary challenge 100% with irrepressible curiosity and desire for novelty.

On the other, Marco Brunelli, perhaps less known to the public, but a fundamental main player in the Italian entrepreneurial panorama. An innovator in the large-scale retail trade sector in Italy, he founded lper La grande i in 1974 and since then he has never stopped imagining an ever-evolving future, investing in innovation and people. Since he has been at the helm of the large Finiper Canova Group he has always pursued a clear mission: to make quality accessible to all.

After years of knowing each other, the two friends set themselves the challenge of creating a gastronomically relevant pastry shop to bring to the table of Italians to celebrate special everyday moments. With the invaluable guidance of Marco Brunelli and the creative flair of Iginio Massari, GoodMasters brings quality pastry making to everyone’s table, promoting innovation, excellence and the ability to do well and always do better.

Maestro Massari led the product research and development team, allowing the BuoniMaestri pastry chefs to reinterpret traditional desserts in an innovative way, using only genuine raw materials of the highest quality and without the use of artificial colourings.

The BuoniMaestri range includes baked cakes, iced cakes, macarons, mignon, mousse in a jar and desserts. A tasty Caprese cake, the inviting Perfetta cake with almonds, an original cocoa Sbrisolona with dark chocolate chips, the delicious glazed cake with 3 chocolates, an extraordinary Tiramisu, the exquisite Zuppa Inglese, six flavors of irresistible Macarons and the fresh Vanilla and pineapple mousse are just some of the tasty proposals of the new pastry brand. Let’s see them together.

Who is Debora Massari, daughter of Iginio Massari, guest on MasterChef 13 – Italian cuisine reinvented by Gordon Ramsay

La Cucina Italiana


The “royal family” of Italian pastry making – Iginio and his daughter Debora Massari – and Joe Bastianich: they are the illustrious guests who, this evening, will celebrate the three hundredth episode of MasterChef together with the three judges of the program and the contestants. For amateur chefs, it is one of the most feared moments: if the master of pastry chefs has always been the most awaited guest by the public, the competitors are well aware of his proverbial rigour, and they know that, with Iginio Massari (a law in his name) among judges, the bar is inexorably raised. His daughter Debora, however, with a post on Instagram, assures that he is “much more indulgent” than his father.

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Who is Debora Massari

Born in 1975, mother of two children, Debora Massari is one pastry chef specialized in leavened products. After her scientific high school diploma and her degree in Food Science and Technology (her experimental thesis focused precisely on leavened products), in 2019 she became master pastry chef entering the prestigious Academy of Italian pastry chefs. The following year he began working in the family business, bringing innovations and far-sighted and courageous ideas. It is to her that we owe the development of the Iginio Massari brand and the e-commerce launch. Today he is a member of the board of directors of Iginio Massari Srl and teaches at 24Ore Business School. In July 2022, Forbes he inserted it into the annual ranking of the 100 most successful women in Italy.

On Instagram, Debora Massari has almost 500 thousand followers. Through her social networks, she talks about herself, her great passion for dance, her family and friends, publishes appetizing images of her creations and conveys her (very precise) idea of ​​modern pastry making: «Dessert is transgression: it’s true . The important thing is that it is a sin of gluttony and not for the gluttony. Our studies are aimed at increasingly lighter and more beautiful desserts. Dessert can be the end of a meal, and therefore the last memory, or an isolated moment and therefore the choice of a fleeting lust.” For the Massari family, «a dessert is a symbol, it is a form and it is a content: very geometric and increasingly clean lines, exaltation of aromas, explosion of flavors, transcendence of aromatic tastes. This is what we strive to seek, never forgetting that we create for others.” Always at her father’s side, she participates with him in exhibitions, conferences and television broadcasts.

A sporty woman, in great shape, she has also taken a stand against those who have it criticized for thinness: «It is a topic on which people seem to feel the right to express themselves even more than on an overweight body, forgetting the good lessons given by Body Positivity. Does being thin necessarily mean having health problems or even suffering from eating disorders? My physique is the result of genetics and hard work in the gym. Thus, the freedom to like oneself again is lost without having to account to others for one’s appearance and face much more serious accusations, linked to eating disorders and the need for treatment.”



Iginio Massari for the bill “Master of the art of Italian cuisine” – Italian cuisine reinvented by Gordon Ramsay


Iginio Massari, the great Master Pastry Chef and President of APEI, could also become relevant at a legislative level in Italy. In fact, it comes from SIGEP 2024 the news that is making the rounds in the national media according to which we are at the final stage of the process for the final approval of the bill “Master of the art of Italian cuisine“, which from today is renamed by the Minister of Agriculture, Food Sovereignty and Forestry, Francesco Lollobrigida, as “Massari Law”.

From Rimini, Minister Lollobrigida illustrated the provision which will recognize the professions of pastry chefs, chefs and food artisans on a par with what already happens in other countries, such as France, Belgium and Spain.

Next to him, the legendary Iginio Massari, who explained: «In Italy the definition of a profession has never been officially coined. There is a substantial difference between the professional and the craftsman who, with the intelligence of his hands, is able to create beautiful and good products. This law equates us to other nations, starting today from food, but with the hope that it can gradually expand to many other excellent professions.”

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