The Salzburg Milch brand of dairy products transforms cheese sandwiches into famous works of art. that's how
In the enchanting setting of Salzburg, an Austrian city surrounded by the Eastern Alps, the many dairy products from the Salzburg Milch. This leading company in the sector, with a branch also in Italy, is the third largest dairy in Austria and has the record of having reached 190 million euros in turnover in 2016. The company stands out for its wide offer, 100% natural and non-GMO, which also includes a biological and UHT line of milk, yogurt and cheese, but also for the quality of the milk used. This is in fact characterized by the pure and rich taste and by the origin of local family farms where high levels of animal welfare are guaranteed and certified.
In a recent advertising campaign the Salzburg Milch decided to focus on creativity and pay homage to the art world with a series of small edible reproductions of great masterpieces.
Cheese is an art
Thanks to the work of the creative agency Traktor of Vienna, the dairy products of the brand Salzburg Milch have become the main ingredients of appetizing gourmet toast. The original concept of the campaign consisted of turning each slice of bread into a canvas on which to recreate a famous painting. Between layers of butter and fresh cheese, pieces of cheese, carved fruit and vegetables and colorful decorations of various kinds, here thanks to the Salzburg Milch come to life some of the more famous and recognizable pictorial works of art history, including The scream by Edvard Munch, The birth of Venus of Botticelli, the Girl with a pearl earring by Johannes Vermeer and theSelf-portrait with blindfolded ear of the Dutch painter Vincent van Gogh.
Austria and the great passion for cheese
Cheese is the most popular and consumed dairy product in Austria. According to an Ama study (Agrarmarkt Austria), 36% of Austrians show a preference for cheese. Of the 400 varieties of cheese produced in Austria, the one preferred by consumers is the Gouda, followed by fresh cheeses. For both types, sales reached € 107 million in 2016.
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