Tag: Ferrero

Ferrero, the most loved brand by Italians – Italian Cuisine

The Alba group returns to the top of the "Best Corporate Brand 2019". The most popular product, on the other hand, is Coca Cola (but Nutella is also in the ranking)

Fresh from the triumph of the Nutella Biscuits launch, the Ferrero group has another success: it returns to being the "Company brand" most loved by the Italians, the «Best Corporate Brand 2019. After the "braking" of last year, when it was positioned second, after Ferrari, the Alba company returned to first place (which it had held since 2015) of the ranking, in its fifth edition.

The ranking corporate
Ferrari has dropped one position in the ranking corporate, followed by others car giants: BMW and Volkswagen (third and fourth place), Pirelli (sixth) and Toyota (tenth). Barilla and L’Oreal, Eni and Lidl are also in the top ten.

We are very happy to be # BestBrand2019 for Italian consumers. Thanks! 🙏

This reinforces our constant attention to consumers' needs for the core of our company policy. Watch @eleonoramicheli from @ sole24ore 👇 Article in 🇮🇹@BestBrands/@GfK_Italia/# BestBrands2019 https://t.co/RNsY3tRjkQ

– Ferrero EU Affairs (@Ferrero_EU) November 22, 2019

But how are "company brands" chosen? The selection is based on a series of economic data, from market share to advertising investments. The criteria are analyzed by the market research institute Gfk, which draws up a list of brands that will be evaluated by consumers. The «them numerical values and theirs emotional values, investments and sentiments, through a rigorous survey that combines market performance with consumer opinions, this year expressed in full 6500 interviews.

The ranking product

"Queen" of the ranking product (which evaluates market shares, purchasing loyalty and price positioning) Is, instead, the Coke, which had earned the top spot already in 2015, the year of the research debut. Also in this ranking is Ferrero (with Nutella), along with Dash, Mulino Bianco, Findus, Algida, Rio Mare, Samsung and Nike.

The ranking growth

In the ranking growth, which rewards the dynamism in terms of growth of product brands, both in terms of commercial success and emotional perception by consumers, at the top (taking the place that last year it was up to Galbusera) yes Jbl position, historic hi brand -fi. In second place, the Umbrian farm Farchioni, to the third Heineken. The top ten also includes Baileys, Muller, Yamamay, Activia, Dove, Sant’Anna and Pepsi.

Hotella Nutella, opens the first hotel dedicated to Ferrero cream – Italian Cuisine

It is a pop up hotel that will work for just one weekend, from 10 to 12 January. To stay there, you need to win a contest. Here is which one

Every detail, from the chandeliers to the wallpaper, from the cushions to the doors, from the carpets to the floors, is dedicated to Nutella: the prints of the jars decorate the walls, the black and red colors of the label characterize each piece of the furniture. From 10 to 12 January opens the Hotella Nutella, a pop-up hotel (the world's first Nutella-themed hotel) that will run for just one weekend in the Napa Valley, California county.

The American "nutellari"

He wanted it Ferrero Usa to give an unforgettable and delicious experience to Americans who have a real passion for spreadable hazelnut cream born in Alba. Yes, because to stay at the Hotella Nutella it is not necessary to book or even pay: you have to win a special contest (open only to US citizens: here is the complete regulation) which will decide the three lucky winners of a weekend for two.

The contest

To participate you need to realize a video that, in 60 seconds, you tell why the breakfast with Nutella is the best of all. The authors of the most entertaining and effective films will be able to stay two nights and three days in the hotel and will be able to participate in the initiatives planned with special guests selected by Ferrero: breakfast with Geoffrey Zakarian, celebrity chef of Food Network, brunch with Tanya Holland, restaurant chef Brown Sugar Kitchen, and a pancakes preparation workshop with the Dancakes group of artists. Thanks to them, Nutella will become the protagonist of many special dishes, which will be served in a cheerful theme room.

"Hotella Nutella is the joy of staying in a hotel with an exceptional breakfast and allows fans to enjoy the product in new ways," explains Todd Midura, vice president of marketing at Nutella North America. "We hope our guests learn to recreate the magic of the hotel at home by offering to friends and family a special breakfast. The competition, which started this month, will end at midnight on December 8th.

Ferrero, Nutella Biscuits arrive (with a big event in Milan) – Italian Cuisine

Until October 31, in Piazza Gae Aulenti, Casa Nutella will be set up, where everyone can taste the new entry in preview

The Nutella, the authentic one, signed Ferrero, becomes the filling of a biscuit: they arrive also in Italy (after the lucky launch, in April, in France) the Nutella Biscuits. The heart of hazelnut cream constitutes 40% of the biscuit, a crunchy shortbread prepared with a mixture of flake flour and cane sugar. There new entry of the Alba group is produced in Italy, in the Balvano plant, in the province of Potenza, in Basilicata, a few kilometers from the Alburni mountains, about eight hundred meters above sea level: it is the site of the most southern Ferrero plant in the country.

A record production system

But one of the most interesting aspects of the Nutella Biscuits launch is their ultra-advanced and automated production system. To prepare them, it was made a specific production line with a great level of complexity and artificial intelligence. «An investment of the scope of over 120 million euros, Explains Alessandro d’Este, managing director of Ferrero Commerciale Italia srl. "A proof of our will not only to create excellent products, more and more innovative, but also to create value in our country, for the induced, for the territory and for people. In line with the Ferrero values and above all with the teaching of Michele Ferrero, we designed and built the line thanks to our engineering division to ensure that our production process was unique .

The production line of Nutella Biscuits is the most innovative and complex that the Ferrero group has ever made: its own island picker is the largest in the world, with more than 40 pickers, 7 robots and about 200 engines: it weighs like a Boing 747 and it took 8 months to mount it. «The numerous parts that make up the new production line represent a world record for size and the ability to handle biscuits individually, one by one, is a unique in the panorama of Italian companies for the level of technological sophistication ", explains Ferrero in a note. «Technologists and engineers have cleverly combined known and available technologies on the market with systems designed and developed by Ferrero, therefore unique. The biscuit assembly is guaranteed by a process of synchronization to the millimeter, which minimizes errors. It was necessary to apply uncommon tools and methods to allow the perfect pairing of the biscuits: the lid perfectly closes the Nutella inside the casket .

The Milan event

This great innovative investment is supported by an ambitious launch program: until 31 October, in Piazza Gae Aulenti, in Milan, will be set up Nutella House, where everyone can taste Nutella Biscuits and experience an engaging technological experience. Indeed the emotions aroused by tasting will be detected by a special facial expression recognition device and will help feed (along with online interactions and visits to the Nutella site) a counter that has the shape of the heart of Nutella Biscuits. At the end of the Milan event, the counter will reveal how great the involvement of people, both at Casa Nutella and online, will have been.

Not only: on 4 and 5 November about a thousand Ferrero employees, who contributed to the development of the product, will reach, as ambassadors, more than 4 thousand sales points throughout Italy to present and taste Nutella Biscuits.