It is a pop up hotel that will work for just one weekend, from 10 to 12 January. To stay there, you need to win a contest. Here is which one
Every detail, from the chandeliers to the wallpaper, from the cushions to the doors, from the carpets to the floors, is dedicated to Nutella: the prints of the jars decorate the walls, the black and red colors of the label characterize each piece of the furniture. From 10 to 12 January opens the Hotella Nutella, a pop-up hotel (the world's first Nutella-themed hotel) that will run for just one weekend in the Napa Valley, California county.
The American "nutellari"
He wanted it Ferrero Usa to give an unforgettable and delicious experience to Americans who have a real passion for spreadable hazelnut cream born in Alba. Yes, because to stay at the Hotella Nutella it is not necessary to book or even pay: you have to win a special contest (open only to US citizens: here is the complete regulation) which will decide the three lucky winners of a weekend for two.
To participate you need to realize a video that, in 60 seconds, you tell why the breakfast with Nutella is the best of all. The authors of the most entertaining and effective films will be able to stay two nights and three days in the hotel and will be able to participate in the initiatives planned with special guests selected by Ferrero: breakfast with Geoffrey Zakarian, celebrity chef of Food Network, brunch with Tanya Holland, restaurant chef Brown Sugar Kitchen, and a pancakes preparation workshop with the Dancakes group of artists. Thanks to them, Nutella will become the protagonist of many special dishes, which will be served in a cheerful theme room.
"Hotella Nutella is the joy of staying in a hotel with an exceptional breakfast and allows fans to enjoy the product in new ways," explains Todd Midura, vice president of marketing at Nutella North America. "We hope our guests learn to recreate the magic of the hotel at home by offering to friends and family a special breakfast. The competition, which started this month, will end at midnight on December 8th.