Ill Wired Next Fest, the largest free-to-participate event in Italy dedicated to innovation, created in collaboration with Audi, in 2020 changed its skin, becoming a 4-month festival, from 4 June to 9 and 10 October, dates of the final event in live streaming from IBM Studios in Piazza Gae Aulenti, in the Porta Nuova area of ​​Milan.

The new digital edition, with a format developed on 7 online appointments, recorded a great result: considering the total number of appointments, users who followed the Festival on Wired.it grew by + 57% compared to the previous year and achieved almost 1.4 MIO total video views (Social + Website). Great success also on the social platforms that reach: 10.5 MIO impressions, 8.2 MIO reach and 1.1 MIO video views.

Many guests who from time to time took turns on stage, interviewed by the journalists of the editorial staff of Wired, as well-known faces, musicians, writers, intellectuals, artists and university professors. Among them: composer and producer Brian Eno; the sociologist of technology Zeynep Tüfekçi; the musician Mika; Cory Doctorow, journalist and writer, network philosopher and co-editor of the famous blog Boing Boing; the actor Pierfrancesco Favino; the Nobel laureate Muhammad Yunus; the European Commissioner for Health and Food Safety Stella Kyriakides; the scientist Ilaria Capua; Airbnb co-founder Nathan Blecharczyk; the musician Max Pezzali and the bassist Saturnino; the comedian and actress Geppi Cucciari; the musicians Dardust and Lo Stato Sociale; the scientist and AI expert Francesca Rossi, the Minister of Health Roberto Speranza; The Minister for Technological Innovation and Digitization Paola Pisano; the rapper Frah Quintale; the data scientist Francesca Dominici; astronaut Luca Parmitano; the cartoonist symbol of a Zerocalcare generation; the youtubers of Casa Surace; the stand-up comedian Valerio Lundini; Anna, rising star of the Italian rap scene; the singer, musician and producer Cosmo; the economist and former president of INPS Tito Boeri; the president of the Puglia Region Michele Emiliano; the immunologist Alberto Mantovani; the gamer Giorgio “Pow3r” Calandrelli; the creators Sofia Viscardi and Camihawke; the hard actor Rocco Siffredi; physicist Jim Al-Khalili; the President of the National Innovation Fund of Cassa Depositi e Prestiti Francesca Bria; The public executive and president of Saipem and Alitalia Francesco Caio; the economist Elsa Fornero; the musician and singer Samuel; Eugene Kaspersky, one of the most authoritative computer scientists in the world, co-founder and CEO of Kaspersky; the Nobel Peace Prize as a member of the IPCC board Riccardo Valentini; the television journalist Corrado Formigli; astrophysicist Susan Jocelyn Bell Burnell; the writer and presenter Benedetta Parodi; the writers William Boyd, Eshkol Nevo, Joël Dicker, Jonathan Bazzi, Igiaba Scego and many others.

The Wired Next Fest, organized with the patronage of the Municipality of Milan and in collaboration with Audi, was also made possible thanks to the support of some partners:

Mobile Partner: Huawei;
Scientific Partner: Humanitas;
Main Partner: E-Distribuzione, Mastercard, Nexi, UniCredit, Vodafone;
Headline Partner: Biogen, Janssen, Molteni, Msd, Pfizer, Roche;
Partners: Medtronic, Obecity, Retelit;
Institutional Partner: Puglia Region and Puglia Sviluppo;
Content Partner: AIRC Foundation;
Educational Partner: Istituto Marangoni;
Event Supporter: Angelini Pharma, Gilead, Leonardo, Mind Milano, Novartis, Pasqua Vigneti e Cantine;
Insurance Partner: Generali Italia;
Technical Partner: Sts;
Production: Plan B;