A special issue, a limited edition and an auction to finance a workshop of high craftsmanship for young design students: thus celebrating the tradition of "handmade"
The intent of the November issue of AD Italia clearly emerges from the cover: the wording "Fatto a mano" stands out on a wood-effect band desired by the guest editor Martino Gamper, an internationally renowned designer-craftsman who often uses in his creations the texture of the grain of a fresh sawmill board.
The issue on newsstands from Tuesday 10 November is in fact entirely dedicated to the tradition of the highest craftsmanship, seen however in its points of intersection with the most advanced technologies. From the news of the opening section to the choice of houses and stories – for example the story of the Italian miracle of the Autostrada del Sole, built on castles of hand-assembled steel tubes like the Meccano, or the interview with the Oscar-winning set designer Martin Childs, who explains how modern pipes are disguised in the castles where The Crown series is filmed – from a dossier on the most interesting new variations of craftsmanship to a review of products with a high level of "handmade" from large companies in the Made in Italy.
Martino Gamper then designed, in collaboration with the fashion designer Carolin Lerch and with the historic Maglificio Giordano's, an "architectural" scarf made with a skilful mix of stitches and techniques starting from leftover yarns destined for pulping. A sustainable garment, each time different but characterized by the wood texture so dear to Gamper, which will accompany the magazine in a box, a limited edition intended for the community that has always collaborated with AD.
About thirty companies have also donated pieces of "craft design" which, auctioned on eBay at the end of the year, will finance a special workshop open to students and alumni of Istituto Marangoni Milano Design, who in 2021 will be able to present projects of sustainable craftsmanship and seeing the prototypes of greatest potential physically made.
The entire operation will be accompanied by digital content on the site and on the AD accounts – starting with a digital talk between the director Luca Dini, Martino Gamper, Carolin Lerch and the owners of Maglificio Giordano's, live on Wednesday 11 – and a social campaign under the umbrella of the hashtag #ADFattoaMano.
The AD site was visited in October by over 200k users, up by + 35% compared to the same month of 2019, who browsed almost 1.3 million pages. In October, AD Italia's social profiles counted 411K fan followers.
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