"Ti amo Italia" is the name of the new collection of limited edition jars of the famous spreadable cream by Ferrero, dedicated to the most beautiful places on our peninsula
What Ferrero has decided to propose for this October at the starting blocks is a sweet tribute to the great beauties of our peninsula. In the most literal sense of the term, it means. In fact, it lands on the shelves of supermarkets the new Special Edition of Nutella, baptized for the occasion I love you Italy: a collection of 30 jars representing as many places of a thousand and one nights, each called to raise the flag of their region of belonging.
The wealth of Italy – as the creators of the initiative themselves underline – resides on the other hand in its incredible heterogeneity: this is certainly true for its places, from the best known to the most hidden, but also for its people and its traditional recipes, tasty expressions of all the possible nuances of our local cuisine. There special edition I love you Italy it thus intends to range from villages to mountains, from islands to cities, transforming jars of Nutella into postcards-like.
The collection was created in collaboration with Enit, the National Tourism Agency, and aims to promote the Italian territory, with the aim of emphasizing the beauty that surrounds us with increasing awareness. The initiative, however, does not intend to stop at the surfaces of the cans: framing the QR code present each jar it will in fact be possible to experience an immersive experience of virtual reality, catapulting directly into the location represented. These contents will be available within a digital platform, which will also collect quizzes related to the history and culture of the area and special traditional video-recipes revisited in a Nutella key. Here then is thecomplete list of the places that we can find on the jars of the famous cream of the Ferrero house, for this greedy all-Italian journey: Gran Sasso (Abruzzo), Matera (Basilicata), Arco Magno of San Nicola Arcella (Calabria), Faraglioni di Capri (Campania), Portici of Bologna (Emila Romagna), Vineyard of Savorgnano (Friuli Venezia Giulia), Lake of Fusine (Friuli Venezia Giulia), Civita di Bagnoregio (Lazio), Mount Circeo (Lazio), Via Appia Antica (Lazio), Cinque Terre (Liguria) , Lake Como (Lombardy), Hills of San Severino (Marche), Waterfalls of Santa Maria del Molise (Molise), Langhe (Piedmont), Monte Rosa (Piedmont), Lake Maggiore (Piedmont), Alberobello (Puglia), Roca Vecchia (Apulia), Maddalena Archipelago (Sardinia), Su Nuraxi di Barumini (Sardinia), Scala dei Turchi (Sicily), Stromboli (Sicily), Val d'Orcia (Tuscany), Adamello Brenta Park (Trentino Alto Adige), Lake of Braies (Trentino Alto Adige), Piani di Castelluccio (Umbria), Gran Paradiso (Valle d'Aosta), Venice (Veneto), Burano (Veneto).
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