The idea came to two Brianza cousins: "I love panzerotti", in addition to Varick Street in Manhattan, will open by the end of the other in three other locations
What was missing, in New York, was a panzerotteria. But now, thanks to the initiative of two cousins of Concorezzo in Brianza, Angelo Magni and Giovanni Bonati, even in Manhattan you can find the famous Apulian specialties: the first (but there will be a series) dedicated store has been opened, to Varick Street, which is called "I love panzerotti".
"I am passionate about Puglia and I had in mind to open such a place for years", explained Angelo, who now lives in the Big Apple, to theHandle. "One day while I was in New York I realized that there was no panzerotteria and from there the idea started to make its way." The first step was to launch a project of crowdfunding, through Facebook: «Attention entrepreneurs and small investors. I am collecting adhesions for the opening of a chain of bakeries in the USA together with some entrepreneur friends who have already joined the project and top chefs from Puglia .
The idea of Angelo, who is also a musician and volunteer of theAssociation Mary's Meals (which provides meals for children in the poorest countries of the world and which will be supported by I love panzerotti), was greeted with enthusiasm: in the first two weeks 200 thousand dollars were collected up to 580 thousand in the following three months. Angelo and Giovanni have thus decided to launch another subscription and, in total, have collected almost a million dollars, enough to open four stores.
The first «I love panzerotti has white walls, like many Apulian houses, with a yellow heart, and on the roof the painting of a typical beach. Inside the laser projectors reflect the menu and videos of the Italian landscapes and of the panzerotto production chain. The menu has been studied with it chef Giacomo Baldi: every product is made with Italian ingredients, and the mozzarella, useless to specify it, is that of Puglia. The next venue should open in September and the other two before the end of the year.