In collaboration with San Carlo pastry shop, on the evening of Wednesday 12th, Condé Nast Italy has officially inaugurated Frame, the first experience store by Condé Nast. The shop is located inside the Milanese headquarters of the multimedia company, in Piazzale Cadorna 7, and is the first space open to the public based on inclusiveness. Here you can meet the various worlds that make up the universe of Condé Nast Italia: readers, users, followers, companies and, of course, the editors. A meeting place therefore, but also, and above all, of inspiration, which blends tradition and innovation, shopping and cultural experiences with talks and presentations.
The opening night: the beating heart of Condé Nast
The guests present at the inauguration evening had a taste of all this, where the DNA of the Condé Nast brands was revealed to them through performances and video installations. Milo Manara – one of the artists who made the cover of the January issue of "Vogue Italia”- met the guests and signed covers and posters. Tommaso Paradiso and Elodie, interviewed by the deputy director of “Vanity Fair" Malcom Pagani, they spoke for the first time between words and music and became the protagonists of a live performance that involved the audience. To accompany guests throughout the evening the dj set by Fabrizio Oriani (talent by Condé Nast Social Talent Agency) and cocktails prepared by bartender Alex Siliberto of Pastry San Carlo, including the one dedicated to "GQ": Obsession cocktail, made with bourbon whiskey, passion fruit, cardamom, ginger beer, lemon juice, sugar syrup and steamed vanilla.
Frame: a multifunctional multi-space
The Frame space, designed by the architectural firm Locatelli Partners, consists of 3 main areas: the Cocktail Lounge Bar Cafeteria, the events area and the shop. The first, open from Monday to Saturday from 7 to 22, is managed in partnership with Pasticceria San Carlo. The events area is a multifunctional location created to host exclusive appointments, cultural projects and meetings promoted by the Condé Nast brands and beyond. Finally, inside the shop, open from Monday to Saturday from 10 to 19, you can buy limited edition items, the must-haves signed by the Condé Nast brands and a selection of trendy brands.
The inaugural event was made possible thanks to the support of La Marca Vini e Spumanti which, founded in 1968, made the pursuit of excellence its strong point. In fact, with 9 associated wineries, 5 thousand donors and 13 thousand hectares of vineyards, the company is internationally recognized as a Prosecco ambassador. The guests toasted with Prosecco Superiore Docg brut Novecento collection, Prosecco Doc Treviso extra dry Novecento collection, Pinot Grigio Doc Delle Venezie and Merlot del Piave Doc, also used for making some cocktails.