Tag: Massari

How to relive the experience of the 1895 coffee chosen by Massari at home – Italian Cuisine

Specialty coffee and professional machine: with the new 1895 Coffee Designers by Lavazza line, the beans to prepare the perfect espresso arrive at your home by subscription

Iginio Massari, the "Master of the Masters" Italian pastry chefs offers his guests of the pastry shops in Brescia, Milan and Turin a new experience of excellent coffee. Massari has in fact chosen the Specialty Coffee of the new line 1895 Coffee Designers by Lavazza, and the same experience can also be relived today at home with the 1895 season tickets.

Italian Specialty Coffee

"Specialty Coffee" is an English term with which it indicates high quality coffee; efforts are concentrated both in the selection of varieties and plantations, and in the processes of transformation, roasting and extraction. Specialty coffee therefore means “special” coffees, particularly fine, which, through a dedicated roasting, are transformed to best enhance their peculiar characteristics of taste and aroma. The term was born in the seventies, but today it has definitely established itself as a trend, very popular abroad and among coffee lovers.

1895 Coffee Designers is the new Lavazza line of specialty coffee blends and single origin: it takes its name from the date the company was founded and is curated by expert coffee designers who select the best raw materials and follow their processing step by step, up to cup. It is the story of a journey that begins in distant lands and takes place today in 7 different cafes: 4 individual origins – Cafuné from Brazil, Encantado from Colombia, Kilele from Kenya, First Opera from Yemen; and 3 blends – Petal Storm, Hypnotic Fruit and Cocoa Rebel. Each origin is roasted individually to enhance the main aromatic note that characterizes it, using the most advanced roasters available on the market, to then be sold alone or blended to create the perfect balance between taste, aroma and body. 1895 he worked on these excellent coffees, interpreting the characteristics of the variety and preserving the unmistakable identity of Italian coffee.

As in Massari's pastry shops

The blend chosen by Maestro Iginio Massari for his pastry shops is Cocoa Rebel: a mosaic that combines a fine "Robusta finish" from Indonesia with selected Arabica beans from Brazil and Colombia. In tasting it combines the unmistakable identity of chocolate with notes of cinnamon and orange marmalade. A round taste, which tends towards the ideal of taste of the classic Italian espresso with a contemporary interpretation. Perfect for a moment of sweetness and as an accompaniment to breakfast or a dessert after a meal.

Even in your home

You can taste the specialty coffees 1895 Coffee Designers by Lavazza even at home: online on the dedicated website www.1895bylavazza.com you can in fact choose your favorite coffees thanks to the personalized advice of a team of coffeliers, the true experts in the art of extracting coffee, and receive the beans directly to your home. You can also subscribe to a subscription, choosing the one that best suits your needs, personally selecting the products or letting yourself be surprised by the creations chosen for you by the coffeliers. To keep their characteristics unaltered, the coffees arrive in grains to be ground and 1895 offers the possibility of receiving an espresso machine and a professional grinder. To become real "home baristas" you can also buy the set Slow Coffee, to enjoy the enthralling ritual of filter coffee, the set with leveler, filter holder and cleaning brush from real professionals and the set Coffee Essentials, with accessories made exclusively, such as the manual coffee grinder, the Hario V60 scale and the coffee spoon in walnut wood.
A set of tools to discover, through the simplest rituals, the love for coffee.

Quality means sustainability

These precious coffees are enclosed in sustainable packs, 100% recyclable, but this is only the last step in a supply chain that begins with plantations. In fact, Lavazza's commitment to sustainability also and above all involves supporting the coffee-producing communities, to which the Foundation of the same name dedicates a series of projects to promote socio-economic growth, in the belief that the culture of coffee represents a lever of development, as well as a means to build a new and more balanced relationship with the environment.

Thanks to the use of renewable energies, Lavazza is committed every day to minimizing emissions and the Factory 1895, where the coffees of the 1895 Coffee Designers line are made, is a highly specialized environment, equipped with cutting-edge technological solutions – with energy savings of around 30% – and where each process of the line operates according to maximum efficiency, also guaranteeing quality monitoring through the constant analysis of all the key indicators of the production process. Because behind an 1895 specialty coffee there is the search for total quality that goes far beyond the simple act of drinking a good coffee.

Iginio Massari and Fedez anticipate the Tiramisù Day – Italian Cuisine

This year the Tiramisu Day arrived first: Fedez he came down from the stage to dress the kitchen apron and with the pastry chef Iginio Massari has made the most loved dessert by Italians. The surprise combination of music and cuisine is perfect to anticipate the day of March 21st, now not only dedicated to spring.

The "sweet" made

Rap tiramisu? Well yes. It all started last Sunday when the nearly eight million followers of the tattooed singer found themselves following his culinary adventures on Instagram. Returning from the concert in Turin for the tour of Paranoia Airlines, Fedez he did the shopping online and got everything he needed to prepare tiramisu in family. An ambitious project for the 29-year-old from Milan who decided to produce the dessert from scratch starting with the biscuits but forgetting to get the spout of the sac à poche to the correct extent. Following the video recipe of Iginio Massari, between small hitches and naivety, the rapper managed to get a seemingly very tasty tiramisu, appreciated by his influencer wife Chiara Ferragni. A company appreciated by the famous pastry chef he invited today Fedez for a private course in pâtisserie in the laboratory of his historian Pastry Veneto in Brescia.

The "sweet" numbers

The surprising choice of Fedez to try their hand at making the tiramisu it is perfectly in line with the research conducted by a well-known brand of dairy products, which confirms the dessert as the undisputed king of desserts. If you are curious, know that in second place there is the chocolate cake (42%) while in third position the apple pie (38%). It also turns out that men are home chefs who like to prepare tiramisu more than once a month. As for The Ferragnez, 64% of Italians prefer to do it and enjoy it at home, a percentage that reaches 70% in southern Italy. From the traditional recipe with sponge fingers, mascarpone and a touch of marsala, half of the respondents reveal that they have a secret ingredient such as cinnamon, amaretti or simple chocolate chips. A moment of sharing and leisure with loved ones for 47%, sweet memories for 42%, while for 28% brings to mind the reunions and convivial dinners spent with friends.

Protagonist of our January special, celebrate with us the Tiramisu Day choosing between classic and no recipes

"Her cream is vomiting": Massari compensated for defamation – Italian Cuisine

After the complaint against the "defamatory" review of a couple, the teacher obtained a cash compensation that he donated to charity

"Nothing against criticism as long as they are civil". Instead, that comment had not been at all and had not really gone down. Thus, in front of one review on Tripadvisor of a couple who, on a visit to the Veneto pastry shop in Brescia, had defined his "vomit" cream, Iginio Massari, the most famous master pastry chef in Italy, had decided to spend lawsuit for aggravated defamation, a complaint shared by the Public Prosecutor who had promoted the prosecution.

The agreement after 5 years

The comment read: "If this is your almond paste then you do not know what reality is, the custard is vomiting". And again: "You will also be starry, but if you want to learn how to work you have to taste our products from southern Italy". The legal battle, initiated by the master in 2013, lasted five years and in recent days ended with a agreement between the parts and the withdrawal of the lawsuit.

Compensation for charity

As explained on the Master's Facebook page, the compensation in cash received for the damage of image (a top secret figure accompanied by a letter of apology) was donated by Massari to the Zebra Onlus, an association that supports pediatric hospitals by purchasing diagnostic material for the facilities.

Massari's comment

"Social media is a valuable communication tool that allows you to reach distant places and people, but pay attention to the contents. Trust in justice ", commented on Twitter Massari, whose auspice is that Tripadvisor and other sites that publish reviews, "adopt a policy of more attention that – respecting the constitutionally guaranteed freedom of expression – also allows to protect those who are targeted by reviews above the lines".

A brake to those who exaggerate

All 'Handle Massari said he never met the couple: "I only knew that they are over 30 years old, but they are immature. They are like those who think they are traveling alone on the highway and do not realize they are the only ones in the wrong place. They live thinking they can throw the poop on to others, with a defamatory intent, they disperse the work of a lifetime in a moment. I wanted to curb those who exaggerated, but I would have been more satisfied if it had not been known. But being a criminal trial, the documents are accessible. And after the damage, now there are also those looking for clamor. But I stay here, to work ".

Massari in Milan: 5 things to taste absolutely

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