Specialty coffee and professional machine: with the new 1895 Coffee Designers by Lavazza line, the beans to prepare the perfect espresso arrive at your home by subscription
Iginio Massari, the "Master of the Masters" Italian pastry chefs offers his guests of the pastry shops in Brescia, Milan and Turin a new experience of excellent coffee. Massari has in fact chosen the Specialty Coffee of the new line 1895 Coffee Designers by Lavazza, and the same experience can also be relived today at home with the 1895 season tickets.
Italian Specialty Coffee
"Specialty Coffee" is an English term with which it indicates high quality coffee; efforts are concentrated both in the selection of varieties and plantations, and in the processes of transformation, roasting and extraction. Specialty coffee therefore means “special” coffees, particularly fine, which, through a dedicated roasting, are transformed to best enhance their peculiar characteristics of taste and aroma. The term was born in the seventies, but today it has definitely established itself as a trend, very popular abroad and among coffee lovers.
1895 Coffee Designers is the new Lavazza line of specialty coffee blends and single origin: it takes its name from the date the company was founded and is curated by expert coffee designers who select the best raw materials and follow their processing step by step, up to cup. It is the story of a journey that begins in distant lands and takes place today in 7 different cafes: 4 individual origins – Cafuné from Brazil, Encantado from Colombia, Kilele from Kenya, First Opera from Yemen; and 3 blends – Petal Storm, Hypnotic Fruit and Cocoa Rebel. Each origin is roasted individually to enhance the main aromatic note that characterizes it, using the most advanced roasters available on the market, to then be sold alone or blended to create the perfect balance between taste, aroma and body. 1895 he worked on these excellent coffees, interpreting the characteristics of the variety and preserving the unmistakable identity of Italian coffee.
As in Massari's pastry shops
The blend chosen by Maestro Iginio Massari for his pastry shops is Cocoa Rebel: a mosaic that combines a fine "Robusta finish" from Indonesia with selected Arabica beans from Brazil and Colombia. In tasting it combines the unmistakable identity of chocolate with notes of cinnamon and orange marmalade. A round taste, which tends towards the ideal of taste of the classic Italian espresso with a contemporary interpretation. Perfect for a moment of sweetness and as an accompaniment to breakfast or a dessert after a meal.
Even in your home
You can taste the specialty coffees 1895 Coffee Designers by Lavazza even at home: online on the dedicated website www.1895bylavazza.com you can in fact choose your favorite coffees thanks to the personalized advice of a team of coffeliers, the true experts in the art of extracting coffee, and receive the beans directly to your home. You can also subscribe to a subscription, choosing the one that best suits your needs, personally selecting the products or letting yourself be surprised by the creations chosen for you by the coffeliers. To keep their characteristics unaltered, the coffees arrive in grains to be ground and 1895 offers the possibility of receiving an espresso machine and a professional grinder. To become real "home baristas" you can also buy the set Slow Coffee, to enjoy the enthralling ritual of filter coffee, the set with leveler, filter holder and cleaning brush from real professionals and the set Coffee Essentials, with accessories made exclusively, such as the manual coffee grinder, the Hario V60 scale and the coffee spoon in walnut wood.
A set of tools to discover, through the simplest rituals, the love for coffee.
Quality means sustainability
These precious coffees are enclosed in sustainable packs, 100% recyclable, but this is only the last step in a supply chain that begins with plantations. In fact, Lavazza's commitment to sustainability also and above all involves supporting the coffee-producing communities, to which the Foundation of the same name dedicates a series of projects to promote socio-economic growth, in the belief that the culture of coffee represents a lever of development, as well as a means to build a new and more balanced relationship with the environment.
Thanks to the use of renewable energies, Lavazza is committed every day to minimizing emissions and the Factory 1895, where the coffees of the 1895 Coffee Designers line are made, is a highly specialized environment, equipped with cutting-edge technological solutions – with energy savings of around 30% – and where each process of the line operates according to maximum efficiency, also guaranteeing quality monitoring through the constant analysis of all the key indicators of the production process. Because behind an 1895 specialty coffee there is the search for total quality that goes far beyond the simple act of drinking a good coffee.
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