In these last difficult months "Vogue Italia”Surprised his audience with very particular numbers and historical covers. Like the white cover of April.

With the return to the newsstands for the month of June, "Vogue Italia" opens to the world of children. Because children are a symbol of purity and rebirth. So, for the first time in the history of the magazine, it was precisely the children who designed the eight covers of the issue on newsstands from June 9th.

Here is how the director explains the choice Emanuele Farneti: "There is a simple and fundamental reason why this issue of "Vogue Italia" is dedicated to children, to their new world. It is because we think they are the great removed, the least obvious victims of the pandemic that has affected us all. Without even considering the damage to the right to play and socializing, it is simply incredible and unacceptable that in many countries, including ours, it is still unknown whether and how schools will reopen in September ".

The artists who made the eight covers are children from all over the world aged between 2 and 10 years. These are their names: Thomas W., 4 years old, New York; Nori T., 5 years old, Amsterdam; Tadzio D.M., 6 years old, Paris; Violetta T., 5 years old, Milan; Camilla C., 2 years old, Dakar; Rachele T., 5 years old, Bologna; Pietro R., 6 years old, Milan and Giorgio P., 10 years old, Parma.

A new project with a strong impact that wants to put the world of fashion in communication, in a moment of profound transformation, and that of the very young. In fact, almost one hundred children from all over the world have "redesigned" the looks of the current season, giving their very own vision of clothes and accessories. All these works, in addition to the cover eight, will be published in the newspaper and on Vogue.it.

The dialogue between generations, which characterizes the entire issue, also includes an exchange of letters between the little Luca, 8 years old, who proposes a collection of suits with superpowers, and Giorgio Armani, who replies, There is also a letter open by Brunello Cucinelli to grandchildren. Fashion stories are also dedicated to the relationship between parents and children. In particular, the famous photographer Steven Klein collaborated with his 4-year-old son Ace to take an editorial during the lockdown on their ranch near New York. And for the first time Klein tells the process that, through surrogate motherhood, allowed him, among many obstacles, to become a father.

The number is linked to various initiatives dedicated to children. Like the one that took place on Friday 5 June, when the editorial staff of "Vogue Italia" told the fashion, via Zoom, to the children of some primary schools throughout Italy, each time involving an exceptional guest such as the director of "Vogue Italia", Emanuele Farneti in Milan, the journalist and TV presenter Cristina Parodi in Bergamo, the manager Anna Zegna, in Biella, the actress of The brilliant friend Ludovica Nasti in Naples, the designer Fabio Novembre in Bari, the collector Cecilia Matteucci Lavarini in Bologna.

But the surprises of this number do not end there. In fact, he collaborates on the project, with a poem and a video specially made for "Vogue Italia", too tomfoolery, the author of the poem about children and Coronavirus which has thrilled the web with over 30 million views.

The launch of the issue is also accompanied by a series of special collaborations. In partnership with Fisher-Price, which celebrates its 90th anniversary this year, and LuisaViaRoma it will be possible to buy the Little People series exclusively for Italy Thank you Heroestoys created by the American company as a tribute to the professional figures who spent themselves in the fight against Covid-19 (doctors, nurses, delivery boys, shop assistants, etc.). All proceeds from the operation will be donated to Unicef ​​Italia.

"Vogue Italia" and Superga then decided to pay homage to all the children involved in making the issue with a pair of white Superga, and a box of Carioca markers to personalize them, offering them an additional space for exercising creativity. In addition, the magazine collaborated with the European Parliament, Milan office, imagining a fairy tale about Europe that explains to young readers the importance of collaboration between peoples.

Finally, on the Instagram channel of "Vogue Italia" which has 7.6 MY fan followers (total audience), children from all over the world will be asked to design the clothes of the future, and a series of mothers and children from the world of fashion will be the protagonists of dedicated takeovers.