Tag: Italia

Condé Nast Italia brands enrich the digital schedule – Italian Cuisine

Condé Nast Italia brands enrich the digital schedule


All the new digital entertainment initiatives by Condé Nast Italia: from our direct on Instagram to the Vanity Fair and GQ schedule

The brands of Condé Nast Italy enrich the digital schedule and launch new initiatives for readers and users. New formats that are proposed as a tool for discussion, reflection and entertainment for the community.

#LCILIVE

The Italian kitchen entertains its readers and users with 2 appointments a week, on Wednesdays and Thursdays. The first sees the involvement of The School of Italian Cuisine: the chefs will prepare the recipes of the La Scuola delivery menu live and will give advice on professional cooking techniques applied to home recipes. The second is instead dedicated to Italian excellence: the protagonists will be the food artisans, restaurateurs, wine producers, with a focus on the theme of e-commerce and delivery. The first appointment scheduled today features the chefs of La Scuola, Thursday will be there as a guest Marco Magnocavallo of Tannico and next week the journey to discover the excellence of the territory will continue. Also The Italian Cuisine USA continues his live instagram schedule with show cooking and talks to learn about the main ingredients for Thanksgiving and Christmas.

#VanityFairDebate

With its new initiatives Vanity Fair wants to continue to be the correct and contemporary narration of our reality through stories, emotions and debate. After #VFQuarantineStories, spin off of the Vanity Fair Stories festival, launched during the first lockdown, the Condé Nast Italia weekly directed by Simone Marchetti, wants to continue the dialogue and the relationship thanks to the format #VanityFairDebate. Evolution of Quarantine Stories, the new format is proposed as a tool for discussion on topical issues and as a container of stories that can inspire and entertain the community. The format consists of three weekly appointments: Instagram direct organized every Monday, Wednesday and Friday. The Monday as an antidote to blue Monday, with interviews with people who inspire you to change your life by bringing examples of transformation. The appointment of Wednesday will see a journalist from the editorial staff of Vanity Fair in conversation with a character to tell and deepen the themes of the issue on newsstands. The Friday instead it will be dedicated to current events and will be discussed with experts and celebrities. The first appointments saw the participation of Maura Gancitano, Paolo Volterra and Francesca Schiavone, today Wednesday 18 November is the protagonist Teresa Guccini.

#GQVOICE

GQ Italy launch instead #GQVoice: 6 weekly Instagram direct between 4 and 6 pm – two on Mondays, two on Wednesday and two the Friday – dedicated to the world of male passions. The themes will be: sport, explored through sports tutoring and testimonials from champions; fancy and then style, men's wardrobe, toys, vision of consumption, beauty, watch; gaming, to explore the world of video games also through the voices of fans of the sector. After the participation of Gianluca Gazzoli, today the schedule has as protagonists Andrea Erati and Jacopo De Carli which will follow in the coming days Danilo Gallinari, Max Sirena, Marco Belinelli, Alessandro Sartori.

#WednesdayLive

Experience Is, a brand directed to the Generation Z of Condé Nast Italia, every Wednesday entertains its users with a live on its Instagram channel: #WednesdayLive is the weekly appointment in which the editorial director Francesca Zaccagnini meets the most loved young talents of music, art and entertainment on social networks, from Depressetti drawings, illustrator with over 100 thousand followers and already author of a column on the magazine's website, a Beatrice Bruschi, leading actress of the last season of Skam Italia, the cult TV series for under 30s.

The initiatives confirm Condé Nast Italia's commitment to use technology and content to offer readers and users quality information and entertainment.

Cristina D'Avena on the cover of Vanity Fair Italia – Italian Cuisine


At a time when much is forbidden to us, Vanity Fair celebrates desire with a special issue dedicated to love. Cover star, Cristina D'Avena as you've never seen her before

Vanity Fair celebrates desire, love and life beyond this difficult moment and does so by putting on the cover a character who has chosen to stop the usual clothes to dress those of those who have no intention of resigning themselves to the roughness: a Cristina D'Avena shining, proud, mistress of her own erotic, human, emotional potential.

The singer and actress – who made her debut at the age of 3 at the Zecchino d'oro and then sang the theme songs of all the most loved cartoons for several generations – reveals her sexy (and unprecedented) side in the Vanity Fair issue on newsstands from Wednesday 4th November. In the role of Dita Von Teese she poses for this special issue because, as she says, "In these uncertain times, the only way to exorcise fear is to cultivate and practice desire".

"The real problem is that we have lost our innocence: in March, when the first lockdown began, there was hope at the end of the tunnel, everything will be fine, the songs on the balconies, the batches of cakes, the live Instagram. All confined, some alone, others in company, however all convinced that something had to be sacrificed to get everything back ", writes the editor in his editorial Simone Marchetti. “But here we are: more disappointed, angrier, perhaps even more afraid than before. Because it is not just the virus and the prospect of yet another collapse of work, the economy and security that frighten us: it makes us anxious not to see the light at the end of the tunnel, the end of this terribly memorable year. And here comes this new, provocative issue of Vanity Fair: we designed a newspaper to celebrate desire, love, life, our body and that of others, our sexuality, that of those we love and those we desire, as well as this difficult moment .

In the pages of the issue, Cristina D’Avena interviewed by Marchetti tells us that only two things are valid for her at this moment: tolerance and hope. «The tolerance that is being lost due to the bias of social media and so much contemporary politics is fundamental to understand everything: others, what doesn't work, what works, how to adapt. And hope is a consequence of it: hope is the virtue of those who can see the light at the end of the tunnel. It is an exercise in strength .

How does he manage to exorcise fear? Living the power of the moments we still have. "We must love, embrace who we can, make love when we can, take advantage of every single second as if it were a gift. Don't think I'm superficial. I think my life and career have taught me to cultivate a healthy dose of childhood. And going back to being a child doesn't mean being superficial. It means, on the other hand, to be more positive because children know how to be light, great gift, and they know how to live better with difficult times because they have the carefree nature of reinventing themselves .

Her role as a child woman and a child woman makes men and women love her indiscriminately because she embodies the light-heartedness of childhood and the sensual chiaroscuro of adulthood, because it is reassuring and it seems to have always known her. Cristina D'Avena admits that she likes to awaken desire, to be a source of attraction and when the director asks her how it was to change her image so much for this cover she replies: "It's a provocation, an invitation to melt, to tolerate, to love more, to hope. I really think this is to be lived as a testing moment. And in moments of trial you have to do one thing above all: resist. And never lose faith. In the meantime, I recommend closing the doors of the house, turning off social media, cutting out everything and everyone. And love. We ourselves, who is close to us, who loves us. Because if you forget to love, you forget everything .

The number of in-depth studies dedicated to the theme of desire: sex over 60 told by the writer complete the number Lidia Ravera; the second eros Barbara Alberti; the testimonies of the children of hard movie stars or Leonardo Tano (son of Rocco Siffredi) e Mercédesz Henger (daughter of Éva Henger and Riccardo Schicchi); the designer is also the protagonist Betony Vernon considered the queen of erotic jewelry e Violeta Benini the "disseminator" who has over one hundred thousand followers on Instagram; cybersex is also explored at the time of lockdown and social distancing and Tinder, the dating app that in the time of Covid has become one of the few places to meet. Finally, the Vanity Fair editorial team went to visit Fabrizio Corona under house arrest.

This week, the Vanity Fair site and the Instagram profile will turn red with a series of live shows, interviews and specials to discuss desire, sexuality and the body beyond the difficult moment and beyond stereotypes.

Here comes our line of panettone and pandoro with Vogue Italia and Pasticceria San Carlo – Italian Cuisine


La Cucina Italiana and Vogue Italia arrive on Italian tables with a line of panettone and pandoro in collaboration with Pasticceria San Carlo

Condé Nast Italy for the first time it develops a license in the luxury food sector proposing, together with San Carlo pastry shop, a symbol of tradition and quality, the Christmas panettone and the Pandoro and to do so he chooses, respectively, Vogue Italy is The Italian kitchen.
A perfect synergy between tradition and innovation, fashion and cuisine; a journey into taste that inspires and involves.

“Our Brands, with their well-established values, generate continuous new declinations: today Vogue Italia creatively interprets the most classic Christmas dessert with a modern and sophisticated design; Italian cuisine offers pandoro with all the values ​​of tradition. Both are prepared with the technique and passion that characterize Pasticceria San Carlo, the ideal partner for this new adventure of Condé Nast in the world of taste "he declares Alessandro Belloni, Consumer Marketing Director of Condé Nast Italia.

The product packaging is treated in detail by the creative teams of the two Condé Nast magazines with the help and decades of experience of Pasticceria San Carlo; the original recipe of the famous pastry shop guarantees the product quality and a very high positioning on the market.
An ambitious project that is part of a much broader licensing plan and that Condé Nast Italia will support with a powerful multi-channel media campaign that will involve all the brands in its portfolio.

There will be 4 flavor variants of the signed panettone Vogue Italy: classic, pears and chocolate, marron glacè and apricot, each of these declined in two formats, 500 gr or 1 kg. The Italian kitchen instead it presents a great classic: the traditional Pandoro, produced following the recipe studied by the best chefs of La Scuola de La Cucina Italiana.

“For us at Pasticceria San Carlo, it is an honor to have been chosen by Condé Nast to support them in this project. We have tried to express in the best way the refinement and attention to detail that have always distinguished our brand. For the occasion, our pastry chefs proposed recipes that have become iconic in the almost centennial history of San Carlo, aware that both panettone and pandoro represent Christmas "made in Italy" in the world "he comments Simone Giancola, partner of Pasticceria San Carlo.

From 2 November it will be possible to buy the products in Milan in the San Carlo pastry shop in Via Bandello 1 and in the store Condé Nast Frame of piazzale Cadorna 5; online on the Pasticceria San Carlo e-commerce site www.pasticceriasancarlo.it, in stores Rinascente in Milan, Rome, Turin, Florence, Catania, Cagliari, Monza and online at www.rinascente.it

"This year, more than ever, Christmas at the Rinascente will be magical and spectacular, in our Stores and online, craftsmanship, uniqueness and storytelling will find maximum expression. Panettone is one of the symbols of Milan par excellence, and Rinascente, born in the heart of Milan, is itself in some way one of the symbols of the city. We are therefore pleased to be partners of Condé Nast and Pasticceria San Carlo, in a project that perfectly fits with the values ​​of Rinascente, which has always supported the Italian know-how at 360 °, particularly in the world of food where it finds space in our food halls the best of Italian production ”he declares Pierluigi Cocchini, CEO of Rinascente.

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