All the new digital entertainment initiatives by Condé Nast Italia: from our direct on Instagram to the Vanity Fair and GQ schedule
The brands of Condé Nast Italy enrich the digital schedule and launch new initiatives for readers and users. New formats that are proposed as a tool for discussion, reflection and entertainment for the community.
#LCILIVE
The Italian kitchen entertains its readers and users with 2 appointments a week, on Wednesdays and Thursdays. The first sees the involvement of The School of Italian Cuisine: the chefs will prepare the recipes of the La Scuola delivery menu live and will give advice on professional cooking techniques applied to home recipes. The second is instead dedicated to Italian excellence: the protagonists will be the food artisans, restaurateurs, wine producers, with a focus on the theme of e-commerce and delivery. The first appointment scheduled today features the chefs of La Scuola, Thursday will be there as a guest Marco Magnocavallo of Tannico and next week the journey to discover the excellence of the territory will continue. Also The Italian Cuisine USA continues his live instagram schedule with show cooking and talks to learn about the main ingredients for Thanksgiving and Christmas.
#VanityFairDebate
With its new initiatives Vanity Fair wants to continue to be the correct and contemporary narration of our reality through stories, emotions and debate. After #VFQuarantineStories, spin off of the Vanity Fair Stories festival, launched during the first lockdown, the Condé Nast Italia weekly directed by Simone Marchetti, wants to continue the dialogue and the relationship thanks to the format #VanityFairDebate. Evolution of Quarantine Stories, the new format is proposed as a tool for discussion on topical issues and as a container of stories that can inspire and entertain the community. The format consists of three weekly appointments: Instagram direct organized every Monday, Wednesday and Friday. The Monday as an antidote to blue Monday, with interviews with people who inspire you to change your life by bringing examples of transformation. The appointment of Wednesday will see a journalist from the editorial staff of Vanity Fair in conversation with a character to tell and deepen the themes of the issue on newsstands. The Friday instead it will be dedicated to current events and will be discussed with experts and celebrities. The first appointments saw the participation of Maura Gancitano, Paolo Volterra and Francesca Schiavone, today Wednesday 18 November is the protagonist Teresa Guccini.
#GQVOICE
GQ Italy launch instead #GQVoice: 6 weekly Instagram direct between 4 and 6 pm – two on Mondays, two on Wednesday and two the Friday – dedicated to the world of male passions. The themes will be: sport, explored through sports tutoring and testimonials from champions; fancy and then style, men's wardrobe, toys, vision of consumption, beauty, watch; gaming, to explore the world of video games also through the voices of fans of the sector. After the participation of Gianluca Gazzoli, today the schedule has as protagonists Andrea Erati and Jacopo De Carli which will follow in the coming days Danilo Gallinari, Max Sirena, Marco Belinelli, Alessandro Sartori.
#WednesdayLive
Experience Is, a brand directed to the Generation Z of Condé Nast Italia, every Wednesday entertains its users with a live on its Instagram channel: #WednesdayLive is the weekly appointment in which the editorial director Francesca Zaccagnini meets the most loved young talents of music, art and entertainment on social networks, from Depressetti drawings, illustrator with over 100 thousand followers and already author of a column on the magazine's website, a Beatrice Bruschi, leading actress of the last season of Skam Italia, the cult TV series for under 30s.
The initiatives confirm Condé Nast Italia's commitment to use technology and content to offer readers and users quality information and entertainment.
This recipe has already been read 236 times!