Condé Nast Italy for the first time it develops a license in the luxury food sector proposing, together with San Carlo pastry shop, a symbol of tradition and quality, the Christmas panettone and the Pandoro and to do so he chooses, respectively, Vogue Italy is The Italian kitchen.
A perfect synergy between tradition and innovation, fashion and cuisine; a journey into taste that inspires and involves.

“Our Brands, with their well-established values, generate continuous new declinations: today Vogue Italia creatively interprets the most classic Christmas dessert with a modern and sophisticated design; Italian cuisine offers pandoro with all the values ​​of tradition. Both are prepared with the technique and passion that characterize Pasticceria San Carlo, the ideal partner for this new adventure of Condé Nast in the world of taste "he declares Alessandro Belloni, Consumer Marketing Director of Condé Nast Italia.

The product packaging is treated in detail by the creative teams of the two Condé Nast magazines with the help and decades of experience of Pasticceria San Carlo; the original recipe of the famous pastry shop guarantees the product quality and a very high positioning on the market.
An ambitious project that is part of a much broader licensing plan and that Condé Nast Italia will support with a powerful multi-channel media campaign that will involve all the brands in its portfolio.

There will be 4 flavor variants of the signed panettone Vogue Italy: classic, pears and chocolate, marron glacè and apricot, each of these declined in two formats, 500 gr or 1 kg. The Italian kitchen instead it presents a great classic: the traditional Pandoro, produced following the recipe studied by the best chefs of La Scuola de La Cucina Italiana.

“For us at Pasticceria San Carlo, it is an honor to have been chosen by Condé Nast to support them in this project. We have tried to express in the best way the refinement and attention to detail that have always distinguished our brand. For the occasion, our pastry chefs proposed recipes that have become iconic in the almost centennial history of San Carlo, aware that both panettone and pandoro represent Christmas "made in Italy" in the world "he comments Simone Giancola, partner of Pasticceria San Carlo.

From 2 November it will be possible to buy the products in Milan in the San Carlo pastry shop in Via Bandello 1 and in the store Condé Nast Frame of piazzale Cadorna 5; online on the Pasticceria San Carlo e-commerce site www.pasticceriasancarlo.it, in stores Rinascente in Milan, Rome, Turin, Florence, Catania, Cagliari, Monza and online at www.rinascente.it

"This year, more than ever, Christmas at the Rinascente will be magical and spectacular, in our Stores and online, craftsmanship, uniqueness and storytelling will find maximum expression. Panettone is one of the symbols of Milan par excellence, and Rinascente, born in the heart of Milan, is itself in some way one of the symbols of the city. We are therefore pleased to be partners of Condé Nast and Pasticceria San Carlo, in a project that perfectly fits with the values ​​of Rinascente, which has always supported the Italian know-how at 360 °, particularly in the world of food where it finds space in our food halls the best of Italian production ”he declares Pierluigi Cocchini, CEO of Rinascente.

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