Tag: Italia

Condé Nast Italia presents Frame: experience store – Italian Cuisine

Condé Nast Italia presents Frame: experience store

Wednesday evening, in Milan, the official inauguration of Frame, the first Condé Nast experience store. A space to be discovered

In collaboration with San Carlo pastry shop, on the evening of Wednesday 12th, Condé Nast Italy has officially inaugurated Frame, the first experience store by Condé Nast. The shop is located inside the Milanese headquarters of the multimedia company, in Piazzale Cadorna 7, and is the first space open to the public based on inclusiveness. Here you can meet the various worlds that make up the universe of Condé Nast Italia: readers, users, followers, companies and, of course, the editors. A meeting place therefore, but also, and above all, of inspiration, which blends tradition and innovation, shopping and cultural experiences with talks and presentations.

The opening night: the beating heart of Condé Nast

The guests present at the inauguration evening had a taste of all this, where the DNA of the Condé Nast brands was revealed to them through performances and video installations. Milo Manara – one of the artists who made the cover of the January issue of "Vogue Italia”- met the guests and signed covers and posters. Tommaso Paradiso and Elodie, interviewed by the deputy director of “Vanity Fair" Malcom Pagani, they spoke for the first time between words and music and became the protagonists of a live performance that involved the audience. To accompany guests throughout the evening the dj set by Fabrizio Oriani (talent by Condé Nast Social Talent Agency) and cocktails prepared by bartender Alex Siliberto of Pastry San Carlo, including the one dedicated to "GQ": Obsession cocktail, made with bourbon whiskey, passion fruit, cardamom, ginger beer, lemon juice, sugar syrup and steamed vanilla.

Frame: a multifunctional multi-space

The Frame space, designed by the architectural firm Locatelli Partners, consists of 3 main areas: the Cocktail Lounge Bar Cafeteria, the events area and the shop. The first, open from Monday to Saturday from 7 to 22, is managed in partnership with Pasticceria San Carlo. The events area is a multifunctional location created to host exclusive appointments, cultural projects and meetings promoted by the Condé Nast brands and beyond. Finally, inside the shop, open from Monday to Saturday from 10 to 19, you can buy limited edition items, the must-haves signed by the Condé Nast brands and a selection of trendy brands.

The inaugural event was made possible thanks to the support of La Marca Vini e Spumanti which, founded in 1968, made the pursuit of excellence its strong point. In fact, with 9 associated wineries, 5 thousand donors and 13 thousand hectares of vineyards, the company is internationally recognized as a Prosecco ambassador. The guests toasted with Prosecco Superiore Docg brut Novecento collection, Prosecco Doc Treviso extra dry Novecento collection, Pinot Grigio Doc Delle Venezie and Merlot del Piave Doc, also used for making some cocktails.

JRE Italia and San Patrignano together with 12 dinners – Italian Cuisine


The world JRE Italy, the Association that brings together the best young Italian restaurateurs, meets that of Community of San Patrignano, committed to helping girls and boys with addiction problems. Sanpa's well-known community that has grown so fast since its birth 40 years ago. Right around a table. And it is no coincidence that the young and talented chefs of JRE Italia, our local section of the historic Jeunes Restaurateurs d’Europe association, gather in an annual congress hosted by San Patrignano.

180527One dinner a month

From January 2020 the project will start "TOGETHER – JRE for San Patrignano": 12 JRE chefs for as many dinners in their respective rooms, the proceeds of which will be used for the daily management of the San Patrignano Community. One dinner every last week of the month, during which the chefs involved will offer a special menu and will provide the restaurant, their time and their skills.

Last but not least, the initiative involves the participation of at least one boy from the community, who will tell his story, proven proof of how food and land can help return to life and teach how the kitchen can become half of culture, union and awareness.

180521Human lives and vines for wine

The interest of the food and wine world for this recovering community, which has become iconic all over the world, is not surprising. Sanpa has long been combining its name with important projects concerning the culture of food and the earth.

Among the many activities born under the aegis of San Patrignano it must be mentioned dutifully Lives, a historic farmhouse and restaurant set in a bright building overlooking the Adriatic. So much so that by now Vite, nomen omen that takes up the vine plant, but also the human lives that involves the project, has become a place for training internships with realities that move within the sphere of "social food".

Good products from the earth

Without neglecting all the food and wine produced by the Community that produces delicious things autonomously, from wine to oil, from cheeses to meats and cured meats, to bread and baked goods, to honeys.

A story of social and entrepreneurial success, punctuated by the entry of the Morattis who have opened to this reality the doors of the big industry and the world that counts, which makes San Patrignano a sui generis community. Enough to sign a haute cuisine project in collaboration with JRE Italia.

180536Good food

Other associations that belong to Sanpa revolve around good food: in fact many Italian and foreign realities find their place here, which, through the production of food, help children to leave behind stories of marginalization.

Among the foreign associations, in addition to those already known from Colombia, Laos, Mexico, Afghanistan and Thailand, there are two Israeli, the Shekulo Tov, which produces candy and sweets, and the Cremisan winery, an integration project in Palestinian land which, in collaboration with oenologist Riccardo Cotarella, produces wines.

A bit of a social enterprise and a bit of a big family

We read on the website that "San Patrignano is a home, a large family that for 40 years has been offering help to young people with drug addiction problems. Founded by Vincenzo Muccioli in 1978, since then it has welcomed over 26,000 people by giving them a home, health and legal assistance, the opportunity to study and learn a profession, to change their lives and fully re-enter society. All free of charge, without charges for the State or for families.

Of the funds needed to manage San Patrignano, half comes from the proceeds realized through San Patrignano goods and services. The rest comes from private donors or companies that believe in the social value of the center ". In short, the recovery model passes through an educational path and Sanpa can be considered a model of social enterprise. The problem then is to leave for these guys, but that's another story. And often it is not even said that they go away.

Personal growth

"This collaboration represents for us JRE not only the opportunity to provide concrete support for such an important reality, which every day carries on this difficult mission – he explains Luca Marchini, president of JRE Italia – but also an opportunity for personal growth. Knowing the Community of San Patrignano, having the chance to see and experience a world up close ".

"The friendship that links us to the Jeunes Restaurateur is a long-standing one," he said Roberto Bezzi, President of the San Patrignano Community – They were the first to enter the community kitchen where together we discovered we belonged to similar values. San Patrignano was born around the table ”. And we must not forget it.

Emanuela Di Pasqua,
December 2019


Vogue For Milano: The Vogue Italia Street Party – Italian Cuisine

Vogue For Milano: The Vogue Italia Street Party

The 11th edition of will be held on 12 September Vogue for Milan, formerly known as Vogue Fashion's Night Out, the event, organized by Vogue Italia, with the patronage of the municipality of Milan that celebrates and reinforces the centrality of Milan as capital and ambassador of Made in Italy fashion.

Words, music and emotions will be the great protagonists of this new edition in which poets, musicians, artists and cheerleaders will give life to the Vogue Italia Street Party, animating the streets of the center and involving the public with special performances by poetry slam, freestyle battle and with a series of interactive initiatives, accompanying it until the highlight of the evening: the musical performance in Piazza del Duomo.

Also thanks to the support and collaboration of the Merchant Associations, the brands and boutiques of the city center and of the fashion district will join the initiative, including: Corso Vittorio Emanuele II, Piazza San Babila, Via Montenapoleone and Via S. Andrea.

"Also this year the collaboration between Milan and Vogue Italia is renewed for an event that by now has already entered the calendar of events in the city. So the Councilor for Labor Policies, Productive Activities, Commerce, Fashion and Design Cristina Tajani which adds "Vogue for Milan has ceased to be a costume event to become more and more a moment thanks to which to bring the general public and especially young people closer to the new expressive languages ​​and creativity, from photography to art, passing through music. With this in mind we have chosen to allocate the proceeds from this evening to finance the purchase of a piano and some stage props to give the children of Quarto Oggiaro the opportunity to approach creativity through music or theater from an early age. thanks to the courses organized by the associations active in the neighborhood. We are convinced that education for beauty should always be part of the growth paths of our young people, who will return in value, capacity, intelligence, in finding the best development for the city.

"The fashion world in recent years has wondered how to become more democratic and inclusive. But if there is an event that, since its inception, aims to open the doors of our world to the general public, it is Vogue for Milan. This is why it is more relevant than everSays the director of Vogue Italia Emanuele Farneti. "So today the Vogue for Milan does not leave, but rather doubles: becoming a big party for the city, as well as a concert in Piazza del Duomo. A celebration made of words, music, emotions .

"Words matter" – theme of the September issue of Vogue Italia – it will be there fil rouge of installations and installations experience of this year: a celebration of the words that embody the values ​​of the newspaper, and of the fashion system in general. Installations dedicated to single words related to the world of Vogue Italia and to the most representative covers will be positioned in strategic points of the city, personalizing the streets of Milan with a set up inspired by the values ​​of the magazine that will become a call to action open to everyone: everyone will in fact to contribute by indicating which are the words that deserve to be saved in 2019. The results will then be told by the social channels of Vogue Italia.

The Vogue Italia Street Party will end in Piazza del Duomo, where it will be possible to see the performance of Italian singer-songwriter Levante and other artists who will perform at the Duomo 21 terrace. In addition, along the central streets of the city, there will be “newsstand points” "Customized ad hoc where you can buy, exclusively for the evening, the September issue of Vogue Italia along with a notepad and stickers that recall the words of the evening, made specifically for the occasion.

Also for the 2019 edition, the downtown streets will come alive thanks to a great Treasure Hunt. Five teams will take the field, each headed by social talents, who will testify on their profiles the various stages of the game, making the competition even more viral.

During the evening the boutiques involved will come alive with special activities, offering the opportunity to purchase limited edition products inspired by the theme of the new edition of the event.

The involvement of some partners will help make this edition of Vogue for Milan special.

Main Partner

SEAT carries forward its commitment to the enhancement of urban contexts, promoting wide-ranging forms of artistic expression aimed at making them more beautiful and livable. In this perspective, the Barcelona-based company renews its collaboration with Vogue for Milan, with the aim of enriching the city with activities related to art. During the event, the SEAT SUV range will be the protagonist of a special activation.

Special Initiatives

The Beauty Boutique CHANEL, in Galleria Vittorio Emanuele II 14, he will take part in the initiative by bringing to life the olfactory experience of the new fragrance GABRIELLE CHANEL ESSENCE along with many other surprises.

Global Intuition, the apparel brand born in China but based in Los Angeles, has always been inspired by Social Media and quotas that are increasingly protagonists and trends on digital channels. Founded by the Chinese multimedia artist Yi Zhou, iFor the first time, the brand is linked to Vogue for Milan by creating the evening's t-shirts: both for treasure hunt participants and for all the event staff.

Media Partner

Urban Vision, media company leader in Europe in the out of home and fund raising aimed at the architectural recovery of the most prestigious buildings and monuments of the Italian artistic heritage, will increase the visibility of the event in the central streets of Milan.

Vogue for Milan is based on a charitable vocation to support the city of Milan. The brands participating in the initiative will produce objects in limited edition whose proceeds will be donated to support two projects for children and young people of Quarto Oggiaro. The first is the musical festival "Waiting for Christmas" which will consist of free musical events that will take place at Villa Scheibler. The aim of the project is to enhance the Villa as a cultural center and to promote musical culture in the neighborhood also through the organization of music courses and the purchase of a piano. The second project "Teatrando al Bonola" consists in making the auditorium Enzo Baldoni a multifunctional space promoting a theatrical vocation that today cannot be supported due to a lack of adequate equipment. A theatrical festival will then be held to bring families closer to the theater.

Last year the proceeds were destined for the Higher School of Applied Arts of the Castello Sforzesco in the City of Milan, for 136 years a crossroads of knowledge and where traditions are combined with the most innovative contemporary experiments, while in the editions prior to the redevelopment of the suburbs of the city, to the restoration of green areas and public places – in particular to Lorenteggio, Barona and Quarto Oggiaro – to local charitable activities but also to the Emilia Romagna region struck by the 2012 earthquake, to the Monzino Institute to contribute to research on diseases cardiovascular and at the Meyer pediatric hospital in Florence.

The site www.vogue.it/tags/vogue-for-milano-2019 will be constantly updated with the news of this edition and it is here that the sales points can confirm their membership to officially join the event circuit.

The official show hashtag will be # vogueformilano19.

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