Tag: Italia

Vogue For Milano: The Vogue Italia Street Party – Italian Cuisine

Vogue For Milano: The Vogue Italia Street Party

The 11th edition of will be held on 12 September Vogue for Milan, formerly known as Vogue Fashion's Night Out, the event, organized by Vogue Italia, with the patronage of the municipality of Milan that celebrates and reinforces the centrality of Milan as capital and ambassador of Made in Italy fashion.

Words, music and emotions will be the great protagonists of this new edition in which poets, musicians, artists and cheerleaders will give life to the Vogue Italia Street Party, animating the streets of the center and involving the public with special performances by poetry slam, freestyle battle and with a series of interactive initiatives, accompanying it until the highlight of the evening: the musical performance in Piazza del Duomo.

Also thanks to the support and collaboration of the Merchant Associations, the brands and boutiques of the city center and of the fashion district will join the initiative, including: Corso Vittorio Emanuele II, Piazza San Babila, Via Montenapoleone and Via S. Andrea.

"Also this year the collaboration between Milan and Vogue Italia is renewed for an event that by now has already entered the calendar of events in the city. So the Councilor for Labor Policies, Productive Activities, Commerce, Fashion and Design Cristina Tajani which adds "Vogue for Milan has ceased to be a costume event to become more and more a moment thanks to which to bring the general public and especially young people closer to the new expressive languages ​​and creativity, from photography to art, passing through music. With this in mind we have chosen to allocate the proceeds from this evening to finance the purchase of a piano and some stage props to give the children of Quarto Oggiaro the opportunity to approach creativity through music or theater from an early age. thanks to the courses organized by the associations active in the neighborhood. We are convinced that education for beauty should always be part of the growth paths of our young people, who will return in value, capacity, intelligence, in finding the best development for the city.

"The fashion world in recent years has wondered how to become more democratic and inclusive. But if there is an event that, since its inception, aims to open the doors of our world to the general public, it is Vogue for Milan. This is why it is more relevant than everSays the director of Vogue Italia Emanuele Farneti. "So today the Vogue for Milan does not leave, but rather doubles: becoming a big party for the city, as well as a concert in Piazza del Duomo. A celebration made of words, music, emotions .

"Words matter" – theme of the September issue of Vogue Italia – it will be there fil rouge of installations and installations experience of this year: a celebration of the words that embody the values ​​of the newspaper, and of the fashion system in general. Installations dedicated to single words related to the world of Vogue Italia and to the most representative covers will be positioned in strategic points of the city, personalizing the streets of Milan with a set up inspired by the values ​​of the magazine that will become a call to action open to everyone: everyone will in fact to contribute by indicating which are the words that deserve to be saved in 2019. The results will then be told by the social channels of Vogue Italia.

The Vogue Italia Street Party will end in Piazza del Duomo, where it will be possible to see the performance of Italian singer-songwriter Levante and other artists who will perform at the Duomo 21 terrace. In addition, along the central streets of the city, there will be “newsstand points” "Customized ad hoc where you can buy, exclusively for the evening, the September issue of Vogue Italia along with a notepad and stickers that recall the words of the evening, made specifically for the occasion.

Also for the 2019 edition, the downtown streets will come alive thanks to a great Treasure Hunt. Five teams will take the field, each headed by social talents, who will testify on their profiles the various stages of the game, making the competition even more viral.

During the evening the boutiques involved will come alive with special activities, offering the opportunity to purchase limited edition products inspired by the theme of the new edition of the event.

The involvement of some partners will help make this edition of Vogue for Milan special.

Main Partner

SEAT carries forward its commitment to the enhancement of urban contexts, promoting wide-ranging forms of artistic expression aimed at making them more beautiful and livable. In this perspective, the Barcelona-based company renews its collaboration with Vogue for Milan, with the aim of enriching the city with activities related to art. During the event, the SEAT SUV range will be the protagonist of a special activation.

Special Initiatives

The Beauty Boutique CHANEL, in Galleria Vittorio Emanuele II 14, he will take part in the initiative by bringing to life the olfactory experience of the new fragrance GABRIELLE CHANEL ESSENCE along with many other surprises.

Global Intuition, the apparel brand born in China but based in Los Angeles, has always been inspired by Social Media and quotas that are increasingly protagonists and trends on digital channels. Founded by the Chinese multimedia artist Yi Zhou, iFor the first time, the brand is linked to Vogue for Milan by creating the evening's t-shirts: both for treasure hunt participants and for all the event staff.

Media Partner

Urban Vision, media company leader in Europe in the out of home and fund raising aimed at the architectural recovery of the most prestigious buildings and monuments of the Italian artistic heritage, will increase the visibility of the event in the central streets of Milan.

Vogue for Milan is based on a charitable vocation to support the city of Milan. The brands participating in the initiative will produce objects in limited edition whose proceeds will be donated to support two projects for children and young people of Quarto Oggiaro. The first is the musical festival "Waiting for Christmas" which will consist of free musical events that will take place at Villa Scheibler. The aim of the project is to enhance the Villa as a cultural center and to promote musical culture in the neighborhood also through the organization of music courses and the purchase of a piano. The second project "Teatrando al Bonola" consists in making the auditorium Enzo Baldoni a multifunctional space promoting a theatrical vocation that today cannot be supported due to a lack of adequate equipment. A theatrical festival will then be held to bring families closer to the theater.

Last year the proceeds were destined for the Higher School of Applied Arts of the Castello Sforzesco in the City of Milan, for 136 years a crossroads of knowledge and where traditions are combined with the most innovative contemporary experiments, while in the editions prior to the redevelopment of the suburbs of the city, to the restoration of green areas and public places – in particular to Lorenteggio, Barona and Quarto Oggiaro – to local charitable activities but also to the Emilia Romagna region struck by the 2012 earthquake, to the Monzino Institute to contribute to research on diseases cardiovascular and at the Meyer pediatric hospital in Florence.

The site www.vogue.it/tags/vogue-for-milano-2019 will be constantly updated with the news of this edition and it is here that the sales points can confirm their membership to officially join the event circuit.

The official show hashtag will be # vogueformilano19.

JRE Italia 2019 Congress at the San Patrignano Community of Rimini – Italian Cuisine

JRE Italia 2019 Congress at the San Patrignano Community of Rimini

Young chefs in San Patrignano for a moment of meeting, dialogue and sharing

On March 18, 2019, the 26th was held at the Community of San Patrignano National JRE Italy Congress: the association, which brings together the youngest and most representative haute cuisine chefs in our country, has chosen the Rimini recovery community to hold the annual congress with which to take stock of past and future projects and bring together the own members in an atmosphere of exchange and sharing.

The Manufacturers' Association

Let's give some numbers. Founded in the 1970s in France, the association of Jeunes Restaurateurs has over 350 member restaurants (including 165 Michelin stars) in 15 countries (which Serbia will soon join). In Italy there are 88 member chefs, including 4 new entries this year, or Simone Nardoni (Essence in Terracina), Giorgio Bertolucci (Eurossola of Domodossola), Cesare Grandi (La Limonaia in Turin) e Federico Beretta (Feel of Como). On the stage of the congress the initiatives of the association were presented last year. One of the most interesting ones is definitely # Tavola25. The under 25s have the opportunity to dine, with three dishes and three glasses of Antinori wine, for 25 euros in participating restaurants: the success was such that the initiative was extended, showing that it is possible to approach another type of audience, with less economic possibilities and maybe more distrust (not to say fear) of high catering.

JRE and San Patrignano

Among the future initiatives, on the other hand, the one that will see the Italian JREs collaborating with San Patrignano is certainly worth mentioning. The young people leaving the Community will have the opportunity to do room and kitchen internships in JRE restaurants, where charity dinners will be organized. And San Patrignano itself will host many other events signed by JRE. "We are happy to gather in this magical place of solidarity," he says from the stage Ernesto Iaccarino, former president of JRE Europe.


The congress ended with a gala dinner organized inside the San Patrignano canteen. The evening started with the Cardamom marinated beef with sweet and sour vegetables di Silvio Battistoni, continuing with the sensational Half paccheri with friarielli, anchovies and almonds of Fabiana Download and the Cappeal of the priest on smoked sweet potato puree of Vinood Sookar, to finish with the interpreation of apple strudel with non-alcoholic eggnog mousse by Manfred Kofler. To help them, both in the dining room and in the kitchen, the children of the community. To demonstrate from the beginning that the collaboration will not remain on paper. "We will welcome them all" smiles President JRE Italy Luca Marchini. Marcello Trentini echoes it, addressing the boys directly: "You are the force!".

Chef Giorgio Locatelli is the new social star of Masterchef Italia 8 – Italian Cuisine

Chef Giorgio Locatelli is the new social star of Masterchef Italia 8

Social media have consecrated the new star of Masterchef Italia 8: Giorgio Locatelli conquers the public with his creativity and, above all, the attitude of a true gentleman. Even the soup looks sexy thanks to him …

From Twitter to Facebook without forgetting Instagram, social media has consecrated their new star: the chef Giorgio Locatelli. The member of the famous jury of Masterchef Italy Londoner by adoption has conquered everyone thanks to good manners, creative flair and prompt but always prompt response polite. For each episode of the cooking show, the approval rating in his favor has been on the rise – especially after yesterday's, when the Italian-British charm doubled thanks to the presence of the super guest Marco Pierre White.

#Locatelli, the gentleman

As with any TV program worthy of respect, feedback on social media is an important sign of success. If you then need to launch new trends like #Locatelli, then Masterchef Italy he really did a good job. Joe Bastianich, Bruno Barbieri and Antonino Cannavacciuolo they found in Giorgio Locatelli their fourth perfect man for a team all-men beloved by women and men. The Italian chef transplanted to London has filled the void left by the other "handsome chef" Carlo Cracco, replaced in the edition passed by the talented Antonia Klugmann, but he preferred to leave the TV to return to his primary occupation.

The episode aired last night on Sky Uno promoted the chef with full marks Giorgio Locatelli once again thanks to his encouraging spirit and his simple but special cuisine. The minestrone he proposed that he conquered even the most reluctant by turning the traditional vegetable dish into "sexy". Read to believe …

It must be said that the TV talent of Giorgio Locatelli it had already been discovered working in Britain as the protagonist of TV series and documentaries also aired on the BBC, where it brought its distinctive trait to brit-italian: "The idea is to merge English products with Italian culinary culture. It is the potential that our kitchen has to spread more and more abroad and be successful. For example, with the kale (which grows everywhere in England) you can make a good pesto and dress an excellent pasta".

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