Eight Italians out of ten eat organic food. The search for quality food is increasingly a widespread need. Some answers come from the YouFarmer platform that offers an innovative experience, combining technology and genuine and certified agricultural products.
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Living in the city and finding fresh and quality fruit and vegetables is the worry of many. Is it not easy to find healthy, safe and certified products? A new solution comes to us in a certain sense from the past, to rely on the dear "old" vegetable garden, which supplies strictly seasonal fruit and vegetables. With YouFarmer, first cofarming start up, everyone can have their own organic and biodynamic vegetable garden and shared, cultivated and cared for by excellent farms, which have decades of experience in the field and are involved in agriculture without the use of harmful substances.
The customer can choose the service that most prefer, adopt a vegetable garden, monitor it through one app or participate in person to the care of production. "To adopt a vegetable garden – explains Valerio Carconi, among the founders of YouFarmer together with Lorenzo Cilli – we register on our cofarming platform and choose the size of the garden and the service. Basic: he is the customer who goes to the company to collect products directly in the field. Premium: receives his weekly cassette of products from your home garden or at a pick-up point. In any case, the customer can go to the company as many times as he wants". Approximately around each garden will be cultivated 52 varieties of vegetables in a year. Currently there are already 100 farmer active in 5 farms (in Milan / Pavia, Reggio Emilia, Rovigo, Pescara and Rome) that since last May have married the project and find themselves getting their hands dirty to bring home the harvest. In this way the consumer ensures products always fresh and seasonal, to a fair price, and shares a real experience that also contributes to the preservation of the biodiversity of the environment.
"We want to give space to farms of excellence – goes on Carconi – and in Italy there are many, which unfortunately are choked by the logic of the market deviated from the large-scale distribution. With our project we want to bring back to life aproximity economy, protecting the environment and the quality of the product that is harvested in the morning and in 3 hours it arrives on your table, which makes the urban agglomerations flourish starting from the farms".
The founders of YouFarmer have a dream: make farms the "shopping centers of the future", real urban farm parks where families can spend their days in contact with nature, respecting it and maybe discovering that they have a real farm spirit.
Mariacristina Coppeto
October 2018
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