Write down these dates immediately: from 11 to 13 October 2019 the new edition of will take place in Milan LOVE DESIGN® 2019, the biennial event that, combining the excellence of Italian design and the best oncological research, contributes to making cancer increasingly treatable. A joint commitment that, edition after edition, becomes an expected and unmissable event for design enthusiasts and, at the same time, a fruitful resource for cancer research.

The President of the Foundation was the first to tell us about the novelties of the IX edition AIRC Lombardy Committee, Bona Borromeo, and the President ADI Industrial Design Association, Luciano Galimberti, accompanied by Cristina Parodi, godmother of the initiative together with her sister Benedetta, in the evocative Sala Mengoni del Ristorante Cracco in the Galleria Vittorio Emanuele II – discreet and generous host of the informal presentation.

Once again hosted generously by the Municipality of Milan in the location of the Fabbrica del Vapore, the initiative born in 2003 with the name Design supports research will transform design products donated by major companies in the sector into resources for cancer research thanks to the participation of the most sensitive public and close to AIRC. The funds raised will be used for the creation of three three-year scholarships aimed at as many young researchers, each of 75 thousand euros evaluated according to the strict criteria peer review AIRC – just like it happened in 2017 to doctors Irene Schiano Lomoriello, Koustav Pal is Rossella Scotto di Perrotolo, all actively engaged in different scientific aspects in the fight against cancer.

The three researchers were present at the preview of the IX edition of LOVE DESIGN® just to underline how this project has tangible and concrete names, surnames and faces. A detail strongly emphasized by the doctor Maria Grazia Daidone of the National Cancer Institute, preceded by the introduction of the lively 83-year-old princess Bona Borromeo, who thanked for the voluntary contribution of the many actors who make it possible to shoot this film of hope. The word then passed to Dr. Galimberti, who took advantage of the occasion to remember how Milan has this great tradition of social design and how this collaboration with AIRC is an intelligent example.

«I am honored to have been called to represent such a beautiful initiative, the new edition of LOVE DESIGN® deserves this great success, very important for Italy. The union of two national excellences is wonderful and gives important fruits, "he said smiling Cristina Parodi. "The appointment is in October to help the research, the first fight that must be won". A struggle that has gathered in the eight previous editions 2,271,287.62 euros thanks to the help of 580 companies which they made available to the public over 22 thousand design objects.

One is also linked to the event provincial lottery to increase the funds to be allocated to research; Sunday 13 October during the closing night the winning numbers will be drawn. For those wishing to try their luck and take home the 1st prize a flaming red Fiat 500 tickets are already available at the offices of the AIRC Foundation – Lombardy Committee: the contribution for each ticket is 2.50 euros.

Meanwhile, in addition to marking the dates on the calendar LOVE DESIGN® 2019, we take the opportunity to leave you the direct link for donations (donation) or with a text message to 45521. We also remind you that in the models for the declaration of income CU, 730 and UNICO there is a space dedicated to 5 per 1000, in the section relating to Financing of scientific research and university you can sign and indicate the tax code of AIRC 80051890152.