Tag: festival

At Olio Officina Festival you learn about the best oil – Italian Cuisine

The long-awaited appointment with the Oil Festival is back, to learn to know and appreciate this condiment so rich in nutrients and history

The appointment is back with Oil Workshop Festival, The Congress created by Luigi Caricato on extra virgin olive oil, with seminars, tastings and workshops to learn to discover and learn more about the fascinating universe of a condiment so central to Italian food. Among the many innovations of the eighth edition (scheduled for 31st January, 1st and 2nd February at Palazzo delle Stelline in Milan), whose main theme is "Our Lady Advertising", we want to tell you three so as not to miss this appointment.

A new communication strategy

Although oil is a food and a product known and widely used by consumers, it is not possible to communicate well. With a millennial history behind it, over the years oil has become something new compared to the past, much more usable and better. However, this change has not been communicated and this is why a new path has been outlined with the help ofCommunication Academy of Milan. In the spaces of the Palazzo delle Stelline it will be possible to know the new communication strategies developed by a team of young creatives led by the director Antonio Mele. you can see posters but also TV commercials completely renewed in the setting, to give a new color to the soul of an element so precious for our health.

Understanding how to make the price of a bottle of extra virgin olive oil

It is always difficult to disentangle between many varieties (and prices) of extra virgin olive oils on the shelves of large retailers. Often the information on the labels is not exhaustive and does not help to clarify. With the help of the marketing expert Massimo Occhinegro, starting from a study of the International Olive Council, it will be possible to identify the ways to understand in a scientific and incontrovertible way what can be defined as the "construction of a price", that is the process that leads to define the price of a bottle of extra virgin olive oil on the shelf. In this way it will be easier to choose the right oil with respect to every consumption requirement, being sure to bring a quality product to the table at the right price.

Tasting … the olives

Have you always tasted the oils but the table olives as they know each other? Thanks to the intervention of Roberto De Andreis you can taste some types of olives to understand how they differ from those used in the oil mill to produce a particular oil. The book will also be presented The tasting of table olives, published by Olio Officina. At a time when you learn to taste everything, even table olives call for greater awareness!

And finally, we asked the creator of Olio Officina Festival, Luigi Caricato, an advice on which appointment should not be missed at Olio Officina: "In an age where there are only walls, there are always obstacles in interpersonal relations, I would think of a workshop on world oils. There are oils produced in Japan, where until a few decades ago there was not even the olive tree. Now there is a wonderful oil produced. A work shop thus helps to have a stimulating approach, to open up to productions unknown and very far from us, such as Chilean, Argentinian and Japanese. We understand many dynamics, observing and knowing the productions far from us. For example, it is curious to discover the difference between what happens in Italy and Japan: there they have an approach aimed at a deep knowledge of the product, in the sense that even the common consumer has a more specific knowledge, aimed at buying the most oil excellent. What unfortunately does not happen to us yet, despite the olive oil is almost inherent to our culture. A starting point to reflect on, do not you believe? ".

The appointment is scheduled for January 31st, February 1st and 2nd at Olio Officina Festival, Palazzo delle Stelline, Corso Magenta 61, Milan.

Everything you will see at the Milan Coffee Festival – Italian Cuisine

An event that involves Italy and Italians, as ambassadors of coffee culture all over the world. The Milan Coffee Festival will animate the city in three days of tradition and craftsmanship, with an eye to innovation, cooking and the world of mixology

After the successful editions of London, Amsterdam, New York and Los Angeles, the event that celebrates coffee in all its forms also comes to Milan, giving life to the Milan Coffee Festival, which will be held in the heart of Brera, al Pelota space in via Palermo.

Who, when and how to participate

From November 30th to December 2nd the event will host about 5 thousand visitors and more than 60 exhibitors, not to mention experts and specialists who will alternate to entertain the curious events. On the first day of Friday, November 30, the festival opens its doors to operators in the sector, while the public will be able to participate on Saturday 1 and Sunday 2 December buying tickets on site or on the official website.
For the more socials grab the free passes will be a real fun, just publish on Instagram your breakfast in bed with coffee and pajamas, using the hashtag #coffeeinpj, and the minds of the 10 most original shots can enter for free to the event.

The new trends in the world of coffee

Like any great reality, even that of coffee has evolved touching peaks never before climbed. From a simple end-of-meal drink to the protagonist of the third wave of coffee, a sensorial experience that enhances the grain from the plant to the cup. It is therefore appropriate to speak of specialty coffees, cupping sessions, filter coffee, Chemex, Aeropress, French Press and V60. If these terms are obscure and you remained in mocha, coffee machine and American coffee this event is the right opportunity to discover all the new trends in the world of coffee. A world now far from the frenzy of a cup drinking nimble at the counter and then away. You will then enter into a parallel universe, made of contemplation, expectation and amplification of the senses, to fully enjoy the new experiences that coffee offers.

Scheduled appointments

A mixture of events and exhibition areas that will combine the tradition of espresso with new fashions, like the unmissable Art Live Latte, opportunity to test yourself with fantastic decorations or simply attend the competition letting you be fascinated by the leading exponents of Latte Art.

Tastings, workshops, demonstrations, conferences and debates to be attended by specialists in the sector, the best Italian coffee roasters and mixologists. Among the guests, Saturday at 12 will also be present Ferran Adrià, who will present the new book Coffee Sapiens, in collaboration with Lavazza. The book is an integral part of the Bullipedia encyclopedic project, on western gastronomy, to which the chef has been working for a long time.

Following the international format Coffee Masters, the festival will also host the first and long-awaited competition CMx ™ – Italy, 3 days of challenge with 8 protagonists among the best Italian baristas. Will be 7 disciplines on which they will challenge and there will be a jury of experts to decree the Italian winner, who will directly access the world final of Coffee Masters London 2019.

Particular attention will be paid to the art of the mixology: Great bartenders will alternate and will give the coffee a new look, with innovative and original cocktails, and there will be no lack of Signature Drinks, another trend that sees mixologists try their hand at personalized cocktails.

To respect the Milanese tradition every day is expected the aperitif or 'clock, which will see Salvatore Aloe of Berberè prepare your pizzas accompanied by a tasting of organic wines and craft beers.

If these activities have intrigued you, do not miss the chance to experience them in person at the Milan Coffee Festival.

Jerusalem and the festival that moves between street food and gourmet dishes – Italian Cuisine

The chefs, the dishes and the culinary proposals of a sacred and enjoyable city at the same time, to be discovered bite after bite with OpenRestaurants Jerusalem 2018

The third edition of the festival OpenRestaurants Jerusalem lights up the city with fragrances, suggestions and meetings. It's time to spread thegastronomic soul of Jerusalem, open the doors of the restaurants and eat on the streets.

Traditional dishes like humus, pita. falafel, borekas and challah bread, but also to immerse yourself in the most contemporary proposals and tastings of haute cuisine. The eclectic attitude of Jerusalem is perfect to unveil the secrets of Middle Eastern cuisine and its suggestions, but also to invite the general public to discover the coolest soul of a city that experiments, moves and … eats.

The appointment

OpenRestaurants Jerusalem 2018 started the November 13 and will continue to animate Jerusalem until 17. Thousands of visitors they will taste the best proposals of restaurants such as Machneyuda Group, Adom, Jacko Street, Eucalyptus, Dwiny Pita Bar, David Laor's Pastry Shop, Rama's Kitchen, Cafe Asia, wine bar – Primitivo, R & R Dinner, Casino de Paris and Mamilla Hotel. But also cooking lessons, food technology, tastings it's a busy schedule of events that promote the meeting between cuisine, culture, art and innovation. A women's project promoted by a group of ultra-orthodox women, children's workshops based on fairy tales, films and workshops.
What better opportunity to visit the city?