An event that involves Italy and Italians, as ambassadors of coffee culture all over the world. The Milan Coffee Festival will animate the city in three days of tradition and craftsmanship, with an eye to innovation, cooking and the world of mixology
After the successful editions of London, Amsterdam, New York and Los Angeles, the event that celebrates coffee in all its forms also comes to Milan, giving life to the Milan Coffee Festival, which will be held in the heart of Brera, al Pelota space in via Palermo.
Who, when and how to participate
From November 30th to December 2nd the event will host about 5 thousand visitors and more than 60 exhibitors, not to mention experts and specialists who will alternate to entertain the curious events. On the first day of Friday, November 30, the festival opens its doors to operators in the sector, while the public will be able to participate on Saturday 1 and Sunday 2 December buying tickets on site or on the official website.
For the more socials grab the free passes will be a real fun, just publish on Instagram your breakfast in bed with coffee and pajamas, using the hashtag #coffeeinpj, and the minds of the 10 most original shots can enter for free to the event.
The new trends in the world of coffee
Like any great reality, even that of coffee has evolved touching peaks never before climbed. From a simple end-of-meal drink to the protagonist of the third wave of coffee, a sensorial experience that enhances the grain from the plant to the cup. It is therefore appropriate to speak of specialty coffees, cupping sessions, filter coffee, Chemex, Aeropress, French Press and V60. If these terms are obscure and you remained in mocha, coffee machine and American coffee this event is the right opportunity to discover all the new trends in the world of coffee. A world now far from the frenzy of a cup drinking nimble at the counter and then away. You will then enter into a parallel universe, made of contemplation, expectation and amplification of the senses, to fully enjoy the new experiences that coffee offers.
Scheduled appointments
A mixture of events and exhibition areas that will combine the tradition of espresso with new fashions, like the unmissable Art Live Latte, opportunity to test yourself with fantastic decorations or simply attend the competition letting you be fascinated by the leading exponents of Latte Art.
Tastings, workshops, demonstrations, conferences and debates to be attended by specialists in the sector, the best Italian coffee roasters and mixologists. Among the guests, Saturday at 12 will also be present Ferran Adrià, who will present the new book Coffee Sapiens, in collaboration with Lavazza. The book is an integral part of the Bullipedia encyclopedic project, on western gastronomy, to which the chef has been working for a long time.
Following the international format Coffee Masters, the festival will also host the first and long-awaited competition CMx ™ – Italy, 3 days of challenge with 8 protagonists among the best Italian baristas. Will be 7 disciplines on which they will challenge and there will be a jury of experts to decree the Italian winner, who will directly access the world final of Coffee Masters London 2019.
Particular attention will be paid to the art of the mixology: Great bartenders will alternate and will give the coffee a new look, with innovative and original cocktails, and there will be no lack of Signature Drinks, another trend that sees mixologists try their hand at personalized cocktails.
To respect the Milanese tradition every day is expected the aperitif or 'clock, which will see Salvatore Aloe of Berberè prepare your pizzas accompanied by a tasting of organic wines and craft beers.
If these activities have intrigued you, do not miss the chance to experience them in person at the Milan Coffee Festival.
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