Tag: Cucina

Cracco director of La Cucina Italiana backstage – Italian Cuisine

Cracco editor for a month of our beloved magazine. With a lot, a lot, of self-irony.

I assure you: when I entered our studios and saw Maurizio Cattelan, in person, who shot the cover of the month of October with Carlo Cracco intent on "ironing" an egg, I said to myself: maybe we really get there at Unesco. A September afternoon: music on set, joyful atmosphere despite Covid restrictions and masks. Cattelan takes it off to photograph because we are few and all at a distance. And then, to get in tune, he cuts out an old (terrible) image of Cracco when he went to the hotel (it is true that some men improve with age) and sticks it on his T-shirt with adhesive tape.

We joked with the mayonnaise, with Carlo Cracco (extremely available) who sprinkled his face like a moisturizer. You can see the photo here and only here for now, then on social media because it is not in the magazine. The pinnacle: if you think that the egg on the chef's nose is a Photoshop effect … nein! Cattelan cut out Carlo's face, and then broke a real egg on it. At the end of the day I found Carlo's photo on my back without even realizing it!

What a poem this coffee – La Cucina Italiana – Italian Cuisine

How to celebrate coffee day with the initiatives promoted by Julius Meinl, the historic Austrian roasting company that produces in Italy

International Coffee Day will also be celebrated on 1 October this year. A special day to taste, get passionate, but also to rediscover the poetry of a good coffee, as it invites us to do Julius Meinl, the historic Austrian roasting company with a productive heart in Italy. The fifth edition of Meet With a Poem will take place on 1st October digitally to support, once again, the solidarity causes in which the company is engaged in Italy and around the world.

How to participate in "Meet With a Poem"

Who would you like to share a coffee with? Julius Meinl invites us to download the template from its Facebook and Instagram pages (Italy), personalize it with a sentence and share it by tagging the person with whom we would like to drink coffee. We will also be able to participate in the initiative by having a coffee with those we care about in one of the participating cafes and posting the moment on social media.

Julius Meinl's commitment

Each image published from September 15th to October 1st (with tag @JuliusMeinl and @Julius_Meinl_Italia on Instagram and @juliusmeinlofficial and @JuliusMeinlItaly on Facebook) will give rise to a donation to the charity WorldReader, that fights illiteracy around the world through the adoption of new digital tools. In particular, Julius Meinl will support literacy projects in some of the main coffee producing countries: Ethiopia, Kenya and India.

A little bit of poetry

"We are made different because we are poetry": this is the sentence given by Guido Marangoni (author of the book Anna smiling in the rain) to the project born in collaboration with the Children of the Fairies, a social enterprise that deals with ensuring economic support for projects and paths of social inclusion for the benefit of families with autism and other disabilities. Symbol of this commitment, the coffee cup, whose saucer was designed by the boys of the project Skillfully: a bridge between school and work of Bambini delle Fate and Engim Veneto and which reports the writer's sentence. The kit consisting of a cup, saucer and a 250 g pack of 100% Arabica Giubileo ground coffee will be sold in the participating premises at a recommended retail price of € 14.90: the proceeds will be used entirely to support the projects of Bambini delle Fate, in particular the Engim facility in Thiene, where a bar has been renovated in which young people with autism and other disabilities will work.

Antonia Klugmann «director for a month of La Cucina Italiana – Italian Cuisine

La Cucina Italiana arrives on newsstands in September with the first female chef director of the magazine, photographed on the cover by a woman and artistically interpreted by a Pakistani artist.

IS Antonia Klugmann, Trieste chef and Michelin star, the "director for a month" chosen by La Cucina Italiana for the September issue, third spokesperson for a campaign – started in July with Massimo Bottura and continued in August with Davide Oldani, and divided into 6 issues up to in December – which wants to promote the candidacy of the Italian culinary tradition as an intangible heritage of humanity to UNESCO. The photo of Monica Vinella's cover was then enriched by the intervention ofPakistani artist Sara Shakeel, which became famous (starting from Instagram) thanks to its installations that embellish the images with virtual diamonds. In this case, he has studded the cobs of corn among which Antonia Klugmann posed with brilliants, symbol of a philosophy as delicate as it is powerful in which cooking is the expression of an intimate and family culture made of territorial roots, in which the element vegetable – from the produce of the fields to the weeds found under the house and transfigured into gourmet ingredients – is dominant. Green is precious, green is the future.

The Trieste chef, who coordinated the number from her restaurant in the countryside of Friuli-Venezia Giulia on the border with Slovenia, ensures that the cooks are not male chauvinists and offers an enlightened vision of the role of women in society, in which they are the studio, preparation and merit are the real tools to achieve the goal of greater diversity. He therefore wanted to include talented women and men in the September issue. Including the new African American protagonists of the wine world, such as (surprisingly) the queen of soul and hip hop Mary J. Blige, who created her own label in collaboration with a Friulian producer.

There are many initiatives that will animate the social profiles of La Cucina Italiana in September, with direct and interviews on Instagram with Antonia Klugmann, Sara Shakeel and with chefs, influencers and personalities also linked to the green theme. In addition, on the Tik Tok profile of La Cucina Italiana it will be possible to follow special recipes with seasonal ingredients.

The website of La Cucina Italiana has 3.6 million users with a + 6% MoM and a + 7% YoY, with an average user for 2020 which is 4.5 million compared to an average of 3.9 million in 2019, with a 15% increase. The overall social fanbase of the profiles of La Cucina Italiana and La Scuola de La Cucina Italiana reaches 1.8 MIO (1.820.147) with a YoY growth of + 16%.