Tag: Bottura

World Food Day: Bottura, Ambassador against food waste – Italian Cuisine


Grundig together with the United Nations against food waste. Massimo Bottura is the exceptional Ambassador of the awareness campaign that started on 29 September, which culminates today for World Food Day

Today is the World Food Day. Grundig, joined the United Nations to combat food waste, throwing a communication and awareness campaign aimed at promoting better awareness on this global issue. The awareness campaign revolved around two days of globally recognized celebrations established by FAO (the Food and Agriculture Organization of the United Nations): the International Day of Awareness Raising on Food Losses and Waste, which was celebrated on 29 September and World Food Day, which takes place today. This day is aimed at raising public awareness on the issues of poverty, hunger and malnutrition.

Campaign objectives

The aim is therefore to create a common conscience to highlight food waste as a theme closely linked to the emission of greenhouse gases and, consequently, to climate change. According to official data on the issue of food waste released by the UN in its "The Food Waste Index Report 2021", 8-10% of global greenhouse gas emissions are associated with uneaten food: food waste is, therefore, everyone's problem and starts from the home environment.

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Illustrations by Gianluca Biscalchin

How to act, then?

With a strong Call to Action, Grundig invites everyone to join the campaign "THE MORE WE ARE, THE MORE WE HALVE" or "THE MORE WE ARE, THE MORE WE HALVE". As the United Nations reports, we are all responsible for our planet: only by going together in the direction of responsibility can global change be brought about. The campaign aims to inspire, educate, raise awareness and engage people, encouraging them to take action. It is a call to action that wants to encourage everyone to join the cause, taking small responsible actions on a daily basis, starting from your home environment.

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Illustrations by Gianluca Biscalchin

An exceptional Brand Ambassador

AND Massimo Bottura is the Brand Ambassador of this campaign. The Chef patron of the Osteria Francescana, social activist, is the most representative spokesperson for the appeal: Bottura was in fact recently appointed UNEP Goodwill Ambassador (Goodwill Ambassador of the United Nations Environment Program) with the aim of stepping up the fight against food waste and loss around the world.

Bottura

How the campaign develops

The Awareness Campaign developed on digital and social channels of the HQ and the countries where the brand operates on September 29, where the Video Announcement by Massimo Bottura with 7 video animations containing some reflections on food waste and simple but fundamental suggestions on how it is possible to fight it starting from your child. Each pill Video highlighted a different facet of domestic food waste: or the problem of food waste and leftovers, the huge amount of food that is thrown away because it is aesthetically unattractive or because it is too close to the expiration date. In these contents, the consumer becomes aware of the urgency of the problem, through official data released by the UN: we thus discover that by reducing food waste, we could eliminate more than 8% of global gas emissions, which every person wastes 121 kg of food per year, that 17% of food destined for consumption is wasted and other disconcerting data. The idea is also that to suggest solutions inspiring people to make small conscious gestures.

Grundig's commitment

The company engaged in the consumer electronics sector, which since 1945 develops products with a distinctive design and cutting-edge technology, aims to support the 12th Sustainable Development Goal (SDG) of the United Nations 2030 Agenda, aimed at halving food waste by 2030. Grundig is a company historically committed to respecting and protecting environmental resources. The company can in fact boast a concrete commitment and the implementation of many projects on the topic of food waste: first of all "Respect Food" the cultural movement created to raise awareness and educate on the global problem of food waste, with which the company is an official partner, since its origins in 2016 of Food for Soul, the non-profit organization created by Massimo Bottura, which promotes social inclusion and food sustainability through the opening of refectories around the world.

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A panettone for champions signed Gucci Osteria by Massimo Bottura – Italian Cuisine


Two excellent reasons to make the Gucci Osteria da Massimo Bottura panettone your most appreciated Christmas gift of all

He has more medals than a sports champion, he has the fashionista look in millennial pink, he is produced in a limited edition, he could be on display at the Guggenheim. What are we talking about? Of the panettone by Gucci Osteria by Massimo Bottura, which may be your most appreciated Christmas gift of all. Why? Now we explain it to you with two very convincing reasons.

Very good

Also this year Gucci Osteria collaborated with the pastry chefs of the famous pastry shop Posillipo Sweet Workshop to create the delicious panettone made with the highest quality ingredients. In the artisan pastry shop in Gabicce Monte, in the Marche region, the best panettone is produced, famous for its softness, unmistakable taste and the excellent raw materials used. Hence, winners of prestigious awards such as "King Panettone 2016" in Milan and the same award to "Una mole di Panettoni" in 2018 in Turin, in addition to the silver medal in the 2020 edition of the Panettone World Championship promoted by the FIPGC .

Very beautifull

Each panettone is enclosed in a soft pink flannel pouch and accommodated in an elegant pink tin box signed by Gucci, a limited edition, animated by the Gucci Eye motif, an iconic symbol of the fashion world. A present that will also remain in the future as a joy or home décor.

The traditional panettone and the variant with chocolate and black cherry will be available both in the 1 kg format and in the 500 g proposal, sold exclusively at Gucci Osteria. For orders from Europe, the restaurant can be contacted through the email address: GucciOsteria.MB@gucci.com or by phone at +39 055 75927038.

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Chef Bottura and #MINIMEETsTALENT: talent is served – Italian Cuisine


Let's discover the Mini Meets Talent project at Casa Maria Luigia, where Massimo Bottura and his team led by Jess Rosval served pure talent on the table

In the bucolic setting of Casa Maria Luigia, Massimo Bottura welcomes MINI guests who have come to discover #MINIMEETsTALENT, the project aimed at supporting, enhancing and rewarding young talents. The British automotive brand continues its commitment with enthusiasm in many different areas: music, cinema, motorsport and much more. A philosophy that he fully shares with the starred chef, already a partner since last November to support Food for Soul, the non-profit organization founded by the Modenese genius and his wife Lara Gilmore. Once again, MINI and Bottura find themselves sharing the same principles of sustainability, inclusion and enhancement of culture.

MINI guest at Casa Maria Luigia (photo MINI Press Office).

The formula for success

«Picasso used to say: what is the secret of success? 10% talent and 90% hard work. Through the obsession with work without getting lost in everyday life, talent becomes ever greater. Hard work is what makes the difference, ”he says Massimo Bottura, with the feet (in the inevitable Gucci sneakers) firmly planted on the ground.

He also knows it well Jessica Rosval, Canadian born in 1985, who for seven years has shared the kitchen with the chef, who has become the kitchen manager in the splendid guest house just outside Modena. She too supports the talent + hard work formula, but that's not enough and she says in her almost perfect Italian: "Talent is complicated because no one is born with a talent for anything, it's something you learn by putting yourself in the right situation, seeing inspiration. around you and choosing the right teachers like Massimo. And then it's important to have a team that rocks. Together we can do everything, that's how it is created .

The team of cooks at work at Casa Maria Luigia (photo MINI Press Office).

And on this formula he more than agrees Stefano Ronzoni, MINI director since 2017: «The history of MINI is one of encounters with talented people. For this we have to do is follow our DNA and continue looking for talents. The project #MINIMEETsTALENT it allows us to meet young talents and continue to search for those affinities that are fundamental for us . This is why the partnership with Massimo Bottura is successful, based on common values, as well as with OffiCine for cinema, Meet Music for music and Promodrive for motorsport.

And that's right Stefano Gabellini of the historical partner Promodrive to tell about the new initiative MINI Challenge Academy, a training session reserved for Under 25 drivers participating in the MINI Challenge championship in the Mini Challenge Lite category. An exceptional tutor, the former Formula 1 driver Gianni Morbidelli, follows the drivers participating in the Academy throughout the 2020 season, every race weekend, with introductory lessons and specific training aimed at learning how to face the start, improving driving dynamics and optimizing tire management during to tie.

There will also be the presentation day Deitz, the winner of the 2020 edition of Mini Meets Music Contest, bound to MEET MUSIC, the Italian event that since 2017 has given producers, artists and professionals of the electronic music scene the opportunity to meet and work together. The prize? A training course in the prestigious MAT Academy, the production and publication on all digital stores of an unreleased track: not bad!

Talent served

And here the hard teamwork combined with talent is manifested in the beautiful brunch menu of Casa Maria Luigia, which Jessica Rosval she tells us full of enthusiasm and a pinch of emotion, under the watchful eyes of her mentor. Called Tòla Dòlza from the Modenese dialect to say "take it easy", iThe menu is entirely made using one of the oldest forms of cooking, the oven and wood, to create surprising flavors.

It begins with a small journey through flavor between Modena and Canada with appetizers: from fresh white Modena Ricotta passed in a wood-fired oven and sweetened simply with a little honey of our own production with pork belly with maple syrup, passing through the Noto almond sauce roasted in the oven, blended and smoked with cedar wood.

Tortellini in Parmigiano Reggiano cream 36 months (photo Stefania Virone Vittor).

The Cod Mare Nostrum follows, told with poetry: «From the tradition of creamed cod, we imagine cod as a traveling fish, like us, and points to the team of cooks, «we too are travelers, we come from many different countries. This salty fish is found here, but dreams of being in southern Italy and is found with Vesuvius tomatoes, capers and olives .

Do not miss the iconic Botturian dish: Tortellini in Cream of Parmigiano Reggiano 36 months, twice as good being products of Tortellante, Bottura's inclusive project that brings together the elderly represented by the grandmothers rezdòre who they teach the art of fresh handmade pasta to young people with disabilities.

Chef Jessica Rosval in action (photo MINI Press Office).

With the main course we take a trip to Argentina: the veal is baked, smoked, seasoned with green chimichurri sauce and garnished with rose petals, a beautiful contrast between the aggressiveness of strong cooking, the spices and the delicacy of the flowers. , which melts in your mouth.

To close, two fantastic desserts with evocative and fun names: From Modena to Mirandola and S’More. The first is an unexpected combination of cotechino, the typical sbrisolona and Marsala zabaione, so yellow and whipped that it looks like a cloud kissed by the sun. The cooking of the cotechino takes up the Modenese tradition: "My grandmother put it under the ashes, we went back there, we went back to put the cotechino back under the ashes to melt everything while maintaining the gelatinousness of the rind, but without fat", he explains Bottura.

Like a Proustian-inspired game, S'More comes from the childhood of Jessica Rosval spent in Canada, when as children we expected summer to go camping and gather around the fire to melt the marshmallows. Accompanied by two chocolate biscuits, the seared sugary cream is served on a sort of slightly sour cherry jam.

The preview of the winning short film (photo Stefania Virone Vittor).

The "sweet" short movie

This last sweet moment is savored in the shade of the tall trees of the garden of Casa Maria Luigia to accompany the preview of the short film directed by the young Davide Morando entitled The photonic atomics, starring Giovanni Storti (the legendary mustachioed comedian of the trio Aldo, Giovanni and Giacomo), Francesco Buttironi and Martina De Santis. Presented on September 16 during a special evening at the Anteo Palazzo del Cinema in Milan, it is visible on the official minisite MINI FILMLAB . Here we return to celebrate MINI's flair for talent, this time through the MINI MOVES CINEMA project and in particular with the initiative MINI FilmLab, dedicated to young filmmakers, developed with OffiCine (the Advanced Training Laboratory in the cinema of Anteo and IED) and which boasts the prestigious Artistic Supervision of director Silvio Soldini. With FilmLab, MINI has been proudly running a workshop for three years which, over a three-month training course, allows a group of young aspiring filmmakers to learn all the stages of making a film. The short films developed in recent years have proved to be an unexpected success, becoming acclaimed protagonists of the festivals dedicated to short movies.

The preview of the short film at Casa Maria Luigia (photo MINI Press Office).

Casa Maria Luigia is open from Tuesday afternoon until Sunday noon. The property is closed on Sunday and Monday night. Here for reservations.

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