The British car brand says its 2020 honey production is booming. But being able to taste it may not be that simple
Can a can of honey to turn into a real luxury product? Apparently yes, if it is produced by an international giant of the caliber of Rolls-Royce. That's right: the famous British car brand has made it known that despite the far from simple period for the four-wheeler sector, with a stop to production due to the global pandemic, its beekeeping activities are booming. Stressing that the results for this strange 2020 could be well above expectations.
A Rolls-Royce honey
«Not just cars, seems to have become in all respects an official mantra for Rolls-Royce, which in 2017 decided to start its Goodwood Apiary, so named in honor of the brand's famous headquarters, the Goodwood Plant. Located in Goodwood, West Sussex, just to stay on topic. The Rolls-Royce bees have a private estate at their disposal 42 acres, to which are added an additional 8 acres covered with only specimens of sedum, a succulent plant with flowers particularly sought after for a honey of the highest quality. The most adventurous, however, can go beyond the boundaries of the farm, freely ranging between the more than 12 thousand acres of nature that characterize the Goodwood area. For the rest, once the nectar has been taken, these lucky bees can go to deposit it inside specials design hives specially made for them. That no, contrary to what one might expect, they do not contemplate the characteristic statuette of the Spirit of Ecstasy of the Rolls-Royce house, but only a personalized plate in chromed steel. Sin.
Taking care of bees to take care of the environment
It does not seem, however, that the investment of the Goodwood Apiary was made to diversify the automotive brand's business portfolio. In fact Rolls-Royce wanted to limit itself to only 6 hives, thus giving rise to one extremely niche production of their honey. In any case, the project supports Bee Lines, the special charity initiative that aims to stop the decline of bees in the territories of South-East England. Because yes, as we all should know, taking care of bees means taking care of the environment. Beyond the virtuous green aspect, however, a curiosity could arise spontaneously: how much and where do you buy Rolls-Royce honey? And this is where a little disappointment could come. The honey in question, in fact, is not for sale, but is part of a series of gifts that the brand provides for its most loyal customers. To taste the fruit of the work of the bees of Goodwood, in short, it may be necessary to first acquire a car from – going to span – at least 300 thousand euros. Certainly a compromise to evaluate, for truly luxury breakfasts and snacks.