Tag: delivery

If Cracco makes pizza delivery and Noma starts making hamburgers – Italian Cuisine


The most popular restaurants are given to street food. Is it the end of fine dining? The new normal

Cracco's pizza at home. I was thinking of a joke, and instead "Our pizza: Bufala tomato and mozzarella" from 16 €, the most talked about pizza in Italy, starts from the Galleria Vittorio Emanuele and arrives straight to your home. Cracco starts making pizza, scandal. Does Cracco start delivering, a sign of the times? Absolutely yes. Even the most popular gourmet restaurants, with 20-course menus, impeccable service, white tablecloths and Michelin stars had to climb a gear by focusing on simpler dishes. Not only in Italy, because it is news today that Noma, voted umpteenth time the best restaurant in the world for the ranking of Th 50 Best Restaurants of the World he turned to hamburgers. Outdoor wine bar with cheeseburger with dry-aged meat and veggieburgers stuffed with fermented vegetables in a soft potato sandwich. And there is already a menu based on fried chicken sandwiches and ice cream.

Carlo Cracco reopens his own restaurant for delivery
Carlo Cracco reopens his restaurant for delivery.

Is the end of the world as we know it?

Is it the end of the world, the gourmet restaurant with its tasting menus? Nothing will ever be the same again, but we will soon return to spending hundreds of euros for an experiential dinner. But not now, and the chefs run to the shelters to heal the budgets and to continue grinding covered; even if at home or on the benches overlooking the sea. It is not a crisis of identity, a change of vision and not even of strategy. To survive at this moment, it is tactical to continue to be talked about and ferry the brand towards the "new normal". Which is certainly not that of starred street food, at least not only that.

The rediscovery of the delivery man for food delivery (gourmet) – Italian Cuisine

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In a very distant time in food (but not only) the delivery man he was a fundamental figure. Think of the milk: there was no refrigerator and the little man guaranteed that for breakfast time families had fresh milk on the table.

Then habits changed and in 2014 a CareerCast.com ranking gave it for one of 200 endangered jobs. Back then it was unknown what the next boom would be food delivery, from which emerged the new figure of the rider, an evolution 2.0 of the deliveryman, who resembles us. But that's not the same thing.

By bellboys here we mean people who work mainly for a shop or several stores, do chores and make deliveries, moving mostly in the same neighborhood.
Today, thanks to the extraordinary situation we are experiencing because of Covid, all habits have changed (especially when it comes to shopping), and even the old-fashioned factotum is back in vogue. And from an endangered profession, it has become one of the most requested professions of the last month.

In the space of a few weeks, in fact, greengrocers, dairies, small grocery stores and bakers organized themselves to deliver home, supplying the families in their area with fresh food, even every day.

And then there are the cuddle foods, those who miss the most. Who takes care of it? Many people have organized themselves at home to bake brioches, focaccias, pastries for the whole family … yet there are some flavors strictly connected to pleasant habits and moments of relaxation, which are practically irreplaceable.

In the big cities some historical brands they organized themselves not to miss that cuddle, showing off home solutions and exquisitely old style.

The chocolate Factory

Backpacks, centenary boutique-chocolat in Milan, went to brush up on the intuition of grandmother Olga, who saved everyone's work during the Second World War.

182483Thus, with the reopening of the two stores, on May 4, in addition to the take away, Zaini organized itself for the delivery of pralines and chocolates, but also of chocolate cakes, fresh fruit dipped in chocolate, fruit and chocolate tartlets, mini muffins, cannons, assorted baskets and even hot or cold drinks.

182484This is also called delivery, but it recalls in all respects the style of the Zaini shops, made of period furniture, sumptuous chandeliers and a high counter to taste the small local delicacies served on porcelain and crystal glasses.

In fact, the delivery is the task of the company bellboy or better, the people who were normally directly behind the high counter deal directly with it. The employees, in fact, all collaborate thus keeping the workplace, pending the safe opening. The service is reserved for areas close to the shop. For all the others it is of course possible to take advantage of the take away.

What restaurants do in Milan

Who wants to mondeghili is creamed cod you can contact Røst.

182486The rustic-innovative Porta Venezia restaurant delivers ready-made meals, wines, gastronomy products and a box of ingredients to make the restaurant's recipes at home. The guys in the restaurant get theirs electric scooter and deliver the food in a sealed bag.

182485For chic dishes that evoke distant atmospheres are there Mu Dimsum, Cittamani is Spica.

They have developed special menus for take-away and even in these three cases the staff of the three restaurants take care of the delivery. The dishes, they assure, are cared for with the love and care of all time.

In other cities

TO turin at the service Breakfast in the city center he thinks about it Vergano coffee.

182487"We know that breakfast or coffee at the bar is a ritual for many Italians and we believe it is one of the habits that are most lacking in this moment of quarantine" he says Carolina Vergnano. "For this reason, in compliance with the safety standards provided for by law, we thought of activating this home service that could, even if in a small way, give a signal of comfort and normality". To ensure it is un'apecar, a real Coffee Shop on three wheels is ready to deliver espresso, cappuccinos, bicerin and brioche. And for those who have run out of stocks, you can also buy 100% Arabica ground coffee in a can!
Also in this case, the baristas of Caffè Vergano take care of the service.

182488TO Coriano, on the Romagna Riviera, there is another interesting activity. It is that of SP.accio the high level pizza restaurant born in San Patrigano. They are pioneers in the baking with mother yeast and now they are back to kneading, baking to make pizzas, hamburgers, delicious sandwiches, wines and craft beers at home, thanks to the delivery service (it is also possible to take away) cured, in accordance with the current legislation, in all passages by the guys who work in the club.

Barbara Roncarolo
May 2020

The pop-up delivery of Massimo Bottura (also in Milan) – Italian Cuisine


The dishes of Franceschetta58, the younger sister of the Osteria Francescana, arrive at home in Modena. And with pop-up delivery also in Milan

That restaurants have given themselves to delivery and home delivery is no longer news. The boom of clubs, of every order and degree from the trattoria to the tristellato, from the tacos to the agnolotti they have worked to find new ways for their business. But the news is that deliveries no longer only take place locally, for ready meals, or nationally, for kits and products branded by the chefs … Massimo Bottura's Osteria Francescana team invented the pop-up restaurant at home, and after delivering to Modena for weeks, he landed in Milan. The dishes of the tristellato do not arrive, but those of the Franceschetta58: the first experiment carried out on May 1st sold out in a few hours. Then replicate.

Franceschetta58

To simplify it, it could be called Bottura's "bistro". But Franceschetta58 is not only the low cost version of the cuisine of the famous chef from Modena: it is rock'n’roll. Franceschetta58 is a project in itself, where you can breathe the influences of Italian culinary traditions and the numerous souvenirs collected around the world. "He has a rebellious soul, distant roots, being strong, sweet and romantic", as they explain in their Podcasts. The restaurant occupies the spaces of a former workshop, you sit at the counter where a selection of the best Italian artisan meats and cheeses dominate, compotes and jams made at home or by small producers, pickles and fresh bread, or at the tables in the room. The idea is to relive the joy of Sunday lunch every day, when it was truly a special moment. Open six days a week for both lunch and dinner, Franceschetta58 offers an à la carte menu, a seasonal and classic tasting menu, with wine pairings or not and a smart option for lunch.

The delivery

Among the most famous dishes, those that also arrive at home, the legendary Emilia burger by Massimo Bottura, the Taka bun and finally the Sandy cake, mascarpone cream and hot morello cherry. Order on the MyMenu website choosing from classic dishes, a selection of wines and beers, bread and focaccia included. And to have no doubts, there are podcasts: a new way to listen to the hall. From the Massimo Bottura bistrot in Modena an open microphone to give space to the voice of the room. To tell about dishes, wines and some funny episodes of life in a restaurant. The dishes do not arrive ready, but in a kit version to be reassembled at home with ingredients already weighed and portioned ready to be cooked, heated or assembled. The delivery takes place daily in the city of Modena, but there are special incursions also outside the region: in Milan the first date will be May 15th, to be marked on the agenda, but others will follow until September.

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