If Cracco makes pizza delivery and Noma starts making hamburgers – Italian Cuisine


The most popular restaurants are given to street food. Is it the end of fine dining? The new normal

Cracco's pizza at home. I was thinking of a joke, and instead "Our pizza: Bufala tomato and mozzarella" from 16 €, the most talked about pizza in Italy, starts from the Galleria Vittorio Emanuele and arrives straight to your home. Cracco starts making pizza, scandal. Does Cracco start delivering, a sign of the times? Absolutely yes. Even the most popular gourmet restaurants, with 20-course menus, impeccable service, white tablecloths and Michelin stars had to climb a gear by focusing on simpler dishes. Not only in Italy, because it is news today that Noma, voted umpteenth time the best restaurant in the world for the ranking of Th 50 Best Restaurants of the World he turned to hamburgers. Outdoor wine bar with cheeseburger with dry-aged meat and veggieburgers stuffed with fermented vegetables in a soft potato sandwich. And there is already a menu based on fried chicken sandwiches and ice cream.

Carlo Cracco reopens his own restaurant for delivery
Carlo Cracco reopens his restaurant for delivery.

Is the end of the world as we know it?

Is it the end of the world, the gourmet restaurant with its tasting menus? Nothing will ever be the same again, but we will soon return to spending hundreds of euros for an experiential dinner. But not now, and the chefs run to the shelters to heal the budgets and to continue grinding covered; even if at home or on the benches overlooking the sea. It is not a crisis of identity, a change of vision and not even of strategy. To survive at this moment, it is tactical to continue to be talked about and ferry the brand towards the "new normal". Which is certainly not that of starred street food, at least not only that.

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