For over 120 years a partner in the culture of fine dining, S.Pellegrino launches special initiatives to encourage the recovery of catering after the lockdown
S.Pellegrino enters the field to support chefs and restaurateurs in a moment of uncertainty, but also of great desire to leave again and get excited again in one's favorite place. #SupportRestaurants is the call to action that S.Pellegrino addresses to all those who intend to be an active part of a movement that has the aim of restoring energy to the restaurant sector, deeply affected by the crisis.
The #SupportRestaurants movement is articulated in a series of special international initiatives. As for Italy, S. Pellegrino has made available 1 million euros as a free product to support the premises with which it maintains a historical relationship and which have contributed to making it an icon of Italian taste and style.
"For over a century, S. Pellegrino has been close to the great family of gastronomy," he said Stefano Marini CEO of the Sanpellegrino Group – and, today more than ever, the brand is mobilizing to support the reopening of the premises through an ambitious communication campaign and the activation of a concrete support plan designed with the aim of giving impetus to a real movement to favor the rapid recovery of the sector. It is important that an atmosphere of serenity and trust is restored as soon as possible and that the public rediscover the pleasure of good food, in complete safety. If there has been a time to stop, now is the time to support catering in all its new and exciting forms of expression.
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