Go back to restaurant for many it has been and will still be a real emotion for a long time. During the emergency period, there was a dramatic drop in consumption outside the home which involved the places of hospitality and the restart is far from going downhill.
To respond to a situation that still has many elements of uncertainty, San Pellegrino is committed to supporting chefs and restaurateurs through a series of concrete initiatives and interventions on a global scale.
The motto is #SupportRestaurants, an international call to action aimed at all those who like to share the pleasure of good food, to help revive the restaurant market.
In Italy, in particular, San Pellegrino has chosen to tangibly support the reopening phase of restaurants by making available 1 million euros as a free product, to give a signal of solidarity to the places with which the brand maintains a historical relationship and which have contributed to making San Pellegrino an authentic icon, ambassador of Italian taste and style.
"For over a century, S. Pellegrino has been close to the great family of gastronomy – he said Stefano Marini CEO of the Sanpellegrino Group – and, today more than ever, the brand is mobilizing to support the reopening phase of the premises through an ambitious communication campaign and the activation of a concrete support plan designed with the aim of giving impetus to a real movement to favor the rapid recovery of the sector. It is important that an atmosphere of serenity and trust is restored as soon as possible and that the public rediscover the pleasure of good food, in complete safety. If there has been a time to stop, now is the time to support catering in all its new and exciting forms of expression. "
The Group's initiatives are many.
During the lockdown San Pellegrino has committed itself, collaborating closely with local and national authorities to make their contribution, with donations in money and masks, aimed at limiting the spread of the Covid-19 infection, with initiatives to support the community in which Opera.
On the other hand there is work to support the catering companies. The Group is currently supporting The World’s 50 Best Restaurants in the 50 Best for Recovery project. In practice, it "freezes" the annual ranking and focuses on a fundraising initiative in collaboration with S.Pellegrino & Acqua Panna, creating a digital content program dedicated to shooting and organizing an important virtual summit in September.
The Group's projects are different: they aim to offer tangible financial help and create and aggregate useful resources for catering companies that emerge from the pandemic and are looking for viable solutions.
