Tag: series

How to get ahead in journalism

I spent almost all of my adult working life feeling like a fraud. I wanted to be a journalist because of a television series in the 80s called Press Gang, to which I was completely addicted. I wanted badly to be the Julia Sawalha character: brilliant, tough, uncompromising. I was a terribly unfriendly child, very angry, resistant to organised fun, terrified of humiliation – in this cold and unbending fictional telly character I saw how some of my unfortunate personality traits could be handy.

But it became very obvious very early in the postgraduate thingummy I did in journalism after leaving university, that I was never going to be a good journalist.

Please, by the way, do not laugh at me for having done a “course”; people do these things nowadays because it’s so hard to get a job in newspapers. In fact, unless you are incredibly brilliant or insanely hard-working (with a private income), getting a job in journalism these days comes down to luck. When pompous parents tell me that their blobby children are “thinking about” going into journalism I laugh nastily and say “as if it’s that easy”.

Anyway, the course director declared to us on the first day that journalism is “not about writing. It is about information. It is about being nosy. It is about being a gossip. It is about always wanting to be the person who knows things first.”

My heart sank. I am none of those things. I am terrific at keeping secrets and I’m always the last to know everything, I don’t pry, I feel sorry for people and do not want to put them through the media mill even if they’ve done rotten things. I think pretty much everyone is entitled to a private life.

I struggled on, experiencing full-body cringes whenever I had to make awkward phone calls, hating every second of interviews, fighting with sub-editors over ultra-mean headlines to interviews with people I had thought were perfectly nice. I edited quotes so that interviewees wouldn’t get into trouble.

Years ago, before the media was in such a terrible state, I probably would have been able to swing some sort of “mummy” column when I chucked in my job and smugly retreat home with purpose. But those gigs are few and far between these days. My husband has a friend who in the early 90s earned £80,000 from writing two weekly columns. £80,000!!! Those were the days.

I resigned myself to never making any money again, and took to the internet and here we are. The internet being, as it happens, the reason that newspapers and magazines are in the toilet. But you certainly can’t beat the internet, so I joined it.

So much so that I threw open the doors of my home the other day to some of the editorial staff of a website called What’s In My Handbag.

They wanted to photograph the contents of my handbag, focusing particularly on my make-up, which they would then use to do something or other. I don’t really understand how it works. But I’ve always wanted someone to come round to my house and talk to me about make-up, so I screamed “YES!” when they emailed to ask if I wanted to do it.

Browsing their website the night before, I saw with rising panic that other handbag interviewees had prepared exciting banquets for the website’s photo shoot staff, or at least plied them with exotic breakfast liquers.

It was a full week since my last Ocado order. I had no eggs, no milk, very little butter not at freezing temperature. It was 10.30pm and I had just returned from a night out, the remains beside me of a hastily-scoffed kebab from E-Mono, London’s finest kebab house (I am not joking).

I suppressed a luscious burp. My mind started to race. These bitches would be expecting treats!! My mind first turned, as it always does, to in what ways I could throw money at the sitution. Could I beg my husband 10 minutes’ grace in the morning while I ran up the road to Sainsbury’s, bought 25 assorted pastries and then try to pass them off as being from an artisan bakery?!

No, think – think!!! I don’t know how it came to me, but it did. Divine inspiration, or something, I don’t know.

The answer was: flapjacks.

No flour, eggs or milk required. Some might say they are a thing that requires no actual cooking. But in that moment, they presented themselves not as a delirious cop-out, but as a lifesaver.

What I did happen to have, which made all the difference, was a box of extremely expensive posh museli from a company called Dorset Cereals, which are filled with all sorts of exciting nuts, grains, raisins and sultanas. I had only to bind the whole lot together with an appropriately enormous amount of melted butter and golden syrup.

I am not going to give you exact quantities for this, because flapjacks are, thank god, a thing you can basically do by guessing.

I got a square, loose-bottomed tin and filled it with museli to a depth I considered respectable for a flapjack (about 2in). Then I melted about 3/4 of a block of butter in a saucepan, added to that 3 generous tablespoon dollops of golden syrup and a big pinch of salt, poured in the museli and mixed it round.

Then at this point I, fatally, panicked and poured over a tin of condensed milk. I mean, the flapjacks were really delicious but the condensed milk made them fall apart in an annoying way and in actual fact, they were a bit too sweet. So leave the condensed milk out, if I were you. I also chopped up some chocolate and sprinkled it on the top, which probably wasn’t neccessary.

After turning out the buttery rubble, (sorry that’s all a bit Nigella isn’t it), into the square tin, I patted it down with a spatula and shoved it in the oven for 20 minutes.

They worked incredibly well, even allowing for the condensed milk over-kill and the girls pretended to like them well enough, while marvelling at how quickly and efficiently I had filed the product descriptions for my chosen make-up.

What can I say? I should have been a journalist.

 

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Presentation of the new series of La Cucina Italiana – Italian Cuisine

Maddalena Fossati Dondero.


The first two monographic manuals by La Cucina Italiana and published by Vallardi are already available. Sunday 16 the presentation at the event Merry Christmas

From the collaboration between Antonio Vallardi Editore and La Cucina Italiana they arrive in the bookstore a series of monographic manuals which reflect the style and formula of the monthly magazine that for 90 years creates, accompanies and inspires the banquet.
The first two volumes of the series are The basics of the kitchen is The basics of pastry, already available.

Sunday 16, from 14.30 to 15.30, at the premises of The School of Italian Cuisine (via San Nicolao 7, Milan – Piazzale Cadorna area), our director Maddalena Fossati Dondero is Marcella Meciani (editorial director Vallardi editore) will present the project to the public, telling how the idea of ​​this collaboration was born, which brings together the long and powerful competence of La Cucina Italiana and the publishing power of Vallardi.

Maddalena Fossati Dondero.
Maddalena Fossati Dondero.

A series of volumes that enrich the already precious content of the recipes with photographs of strong descriptive impact.

By clicking on Presentation of the new series of La Cucina Italiana you will have the opportunity to hear the story and this project and their stories from the voice of the protagonists.

Italian Cuisine becomes … a series of books – Italian Cuisine

KITCHEN Manual


The first two monographic manuals signed by La Cucina Italiana and published by Vallardi are already available: "The basics of the kitchen" and "The bases of the pastry". In the bookstore!

From the collaboration between Antonio Vallardi Editore and "La Cucina Italiana" they arrive in the bookstore a series of monographic manuals which reflect the style and formula of the monthly magazine that for 90 years creates, accompanies and inspires the banquet.

The first two volumes of the series are The basics of the kitchen is The basics of pastry. Inside, beautiful and highly descriptive photos, coming from the archive of "La Cucina Italiana", facilitate the reader in understanding techniques, tricks and tricks to create dishes with an intense visual impact and delicious on the palate, to be chosen in the section Recipes wow!

KITCHEN Manual

The basics of the kitchen

How many questions are bothering us when we are on the stove! Fry with the right vegetable cuts, spot the rose point of the roast beef, make a velvety soft … and a thousand and a thousand other doubts that the 240 pages of The basics of the kitchen they solve by providing solutions and explanations that will guide us step by step.

Dried pasta and its sauces – Pairings, cooking, condiments
Fresh and stuffed home-made pastries – In endless shapes and combinations
Rice – All varieties and preparation techniques
Vegetables and flavorings – Purchase, storage and use
Meat – Choice of cuts and cooking
Fish, crustaceans and molluscs – Recognition of freshness, cleanliness, preparation
Eggs – Versatilissima resource
Savory pies – dough and stuffed
The fried – Ghiotti, digestible, even light
The basics of cooking – Broths, sauces and marinades

Manual Paricceria

The basics of pastry

Same number of pages for the volume dedicated to pastry. Here too, photos and explanations that go to solve "basic" questions, those doubts that may arise even at the last moment, when we already have our hands in dough. So here it is said how to make the perfect pastry, the sponge cake, the cream puffs …

Shortbread – Password: friability
Puff pastry – Airy and fragrant
The sponge cake and other doughs – High and soft, jolly in the kitchen
Unleavened dough – Ancient recipes and flavors
Meringues and cream puffs – Spells in the kitchen
Creams, icings and caramels – Soft vs crunchy
Bavarians, mousses and parfaits – Spoon delights
Chocolate – All the secrets
Fresh fruit desserts – Greedy lightness
Fried desserts – irresistible delicacies

Antonio Vallardi Editore: a bit of history

The Vallardi publishing house was founded in 1750 Francesco Cesare Vallardi. Today it belongs to the GeMS group and is a leader in the field of dictionaries and linguistics manuals, also available digitally. On the study front, Vallardi also presents titles ranging from mathematics to philosophy, from history to physics … and cooking!

Italian Cuisine: its history

Ninety years of history, that of "La Cucina Italiana", founded in 1929 by Umberto Notari and Delia Pavoni with the support of the futurist Filippo Tommaso Marinetti.
In April 2014, the first issue signed by Edizioni Condé Nast debuted. Today at the head of the monthly there is Maddalena Fossati Dondero, for a monthly magazine that boasts 600 thousand readers. Next to the paper edition there is also lacucinaitalina.it, the Web publishing proposal that today reaches 4 million users.
The headboard has always been distinguished because it is the only one to prepare and try recipes in the editorial office, which then offers an effective visual language thanks to great photographers; but it also stands out for its stories of food and territory, for the stories of great families and protagonists of the banquet. As always, everything is described in a language that is accessible to a wide but selective audience.
Words are important, of course, but also "doing". This is why it also exists The School of Italian Cuisine, which welcomes over 7 thousand students each year, with tailor-made courses for expert cooks and others for those who want to have fun on the stove and amaze their friends and relatives.

In conclusion, the almost century-old experience of "La Cucina Italiana" will now be close at hand, always available and available in your home thanks to the manuals created in collaboration with Vallardi.

The cover recipe to try now

From words to deeds, we said, and pass the word play on it, we are speaking, so … said fact!

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