Tag: products

Made in Italy products and fake news – Italian Cuisine

Boom on social media abroad of incredible fake news against our agro-food sector, from wine to buffalo mozzarella to bread. Only to be read if you have a strong stomach

According to the Treccani dictionary, "incredible"Is the adjective to describe something"not credible, hard to believe", and "is mostly referred, often with a hyperbolic value, to something that, being extraordinary, excessive, singular, can hardly be believed". This is the best adjective we can find to describe the news coming from abroad about our Made in Italy food and wine. The fake news they are an ugly beast for everyone and for everything, but when they touch our cultural and social heritage, our productive fabric, our exceptional natural biodiversity, the adjective "incredible”Is replaced by something worse. Here because.

A recent study has arrived in the editorial office according to which 89% of Italians cannot recognize fake news – Infosphere study illustrated at the Food Journalism Festival. A truly alarming figure, which, however, we are sure would be denied in the face of fake news circulating on social networks abroad regarding our Italian cuisine and the entire national agri-food sector. There is talk of really unthinkable fake news like Italian wine pierces the teeth or buffalo mozzarella is forbidden for the elderly – yet in Cilento we have a very high number of gracious grandparents who not only eat buffalo mozzarella, but also produce it with their hands full of experience …

Advances on fake news against our Made in Italy

If you have sat up in your chair, it is more than understandable. According to the forecasts of the studio in the home straight of thecommunication agency Klaus Davi & Co. in collaboration with Filippo Gallinella, president of the Agriculture Commission in the Chamber, there are unlikely fake news that run on social media all over the world concerning our beloved Italian and related cuisine. They say that from January to September 2021 fake news circulated on foreign social media relating to our food products increased by 26% compared to the previous year and hit all our Made in Italy food products without distinction. The web monitoring carried out by Klaus Davi and the honorable Filippo Gallinella scanned the web and over 1,500 posts dedicated to food topics on the Facebook, Instagram and Twitter channels of the main European countries (Germany, France, Spain, UK) but also of the USA and Canada.

Fake news that run on social media abroad

Hold on tight and let's read together some fake news circulating about local foods abroad, then let's go and have a good Made in Italy meal for everyone's sake!

Wine
– Italian wine pierces the teeth, tears the enamel and causes premature aging (28%);
– Italian wine is too strong, better to mix it with the Tunisian one (21%);
– Italian wine is methanol, with reference to the scandal of 35 years ago (17%);
– our most famous whites are no longer drinkable after 5/6 years from their release on the market (12%);
– some Italian wines are contaminated by Coronavirus (5%).

Buffalo mozzarella
– has a very high cholesterol content (39%)
– who is on a diet absolutely cannot eat it, it makes you fat (35%);
– the elderly cannot eat it (22%);
– it is unsuitable for those who practice sports (19%);
– its production is financed by the Camorra (4%).

Raw ham
– makes you fat (44%);
– cooked ham is healthier than raw ham (31%);
– they are made by the Chinese with butchery waste (20%);
– pregnant women cannot eat it (14%);
– the pigs from which the salami is obtained live among mice (8%).

Cheeses
– cows do not have access to pasture and therefore are depressed, with particular focus on Parmigiano Reggiano (32%);
– they are bad for children (27%);
– they are absolutely contraindicated for those with high cholesterol (21%);
– the animals that provide the milk are full of antibiotics (12%);
– eating Grana Padano can be risky as it could be contaminated by Covid-19 (3%).

Bread
– bread at dinner makes you fat (38%)
– gluten-free bread is the healthiest (24%);
– it is produced only with genetically modified wheat (18%);
– it is baked in the oven with toxic waste (13%);
– it can be contaminated by Covid-19 (2%).

AD: 38 products with a high "handmade" rate at auction on eBay – Italian Cuisine

AD Italy and eBay join forces for an initiative dedicated to the tradition of "know-how"

From 11 to 18 January 2021, on the ebay.it website 38 pieces of design from the largest companies in the Made in Italy will be auctioned on eBay. The funds raised will be allocated toIstituto Marangoni Milano Design.

From Gaetano Pesce to Tobia Scarpa, from Gio Ponti to Paolo Venini: 38 pieces signed by the protagonists of the history of design, donated by the largest Made in Italy companies and auctioned on eBay.it to make a contribution to those who want to pass on the Italian tradition of "know-how": the initiative is of the monthly AD, which entirely dedicated the November edition to "handmade", as the title of the cover edited by Martino Gamper, internationally renowned designer-craftsman, also author of the "architectural scarf" that accompanies the magazine in a precious limited edition.

The issue recounted the evolution of high craftsmanship in the technological age, and its points of intersection with the digital world. In addition to reviewing the most interesting artisan realities, he focused on products with a high rate of "Handmade" of the great design companies. Just like the 38 that, donated by the respective companies, will go to auction on eBay from 11 to 18 January: the proceeds will be used to finance a special workshop open to students and alumni of Istituto Marangoni Milano Design, who in 2021 will be able to present projects of sustainable craftsmanship and see the prototypes of greatest potential physically made.

This initiative is part of eBay's broader strategy to support Italian excellence and companies in our area. Always a partner of SMEs, eBay has in fact been at their side in this particularly challenging year, promoting online commerce as a tool that can complement, now more than ever, the physical dimension and offer new opportunities to local businesses.
In addition to training projects together with Confcommercio and the Chambers of Commerce, an eBay-Confcommercio project for Italian villages was recently launched, with the aim of bringing companies from small villages online, helping them to open up to a pool of over 183 millions of active buyers globally on eBay and make known the traditions that their territories cherish.

The brands celebrate autumn with 10 limited edition pumpkin products – Italian Cuisine

With the arrival of autumn, a shower of delicious limited edition products has also arrived that have pumpkin as their protagonist: from the Philadelphia cream cheese to the pumpkin, up to the spiced pumpkin chai tea from Twinings

There pumpkin, ancient food as well symbol of autumn, in addition to surprising for its wide variety of colors, shapes and flavors, it is highly appreciated for its versatility in the kitchen. This vegetable, in fact, can be used to give life to many sweet and savory dishes, from the classic risotto to the Emilian tortelli, up to desserts of all kinds. Precisely to pay homage to this extraordinary ingredient and to celebrate the arrival of the autumn season, several brands have decided to make limited editions and special products of its already known products, choosing the pumpkin as the main ingredient. Let's go and discover ten of these appetizing novelties, bearing in mind that some are only available in certain countries or for a very limited period of time.

Philadelphia spreadable cheese (Kraft) with spiced pumpkin

This greedy spreadable cheese, designed to add creaminess and flavor to both sweet and savory dishes, it is made with concentrate of pumpkin, brown sugar and a hint of autumn spices including cinnamon. It can be spread on toast and other baked goods or added to savory first courses and desserts such as cakes and biscuits.

Pumpkin macaroni and cheese (Kraft)

Although Macaroni and cheese are a rather bizarre gastronomic gimmick for Italians, in many countries including Australia, the United States and England they love it. Kraft knows that well with brands Kraft Dinner, Kraft Macaroni and Macaroni Cheese, successfully markets several variations of Mac & Cheese, some of which you (even) think about for breakfast. With the arrival of autumn, Kraft decided to launch, through an unconventional marketing campaign, a limited edition of a particular recipe made with pumpkin and various spices, including cinnamon, nutmeg, ginger and allspice. In fact, only 1000 lucky Canadian consumers who were the first to subscribe to a waiting list were awarded the product. However, Kraft has announced that it is ready to relaunch Kraft Pumpkin Spice Macaroni & Cheese in the United States as well.

McDonald's pumpkin and cream pie

Among the iconic desserts of the most famous fast food chain in the world is the Apple Pie, that is the apple pie baked in the oven. In the various menus McDonald's scattered around the world there are different recipes of this cake, from the Thai one based on purple taro to the Egyptian date and cream. Only for this fall and for its stores in the United States, the fast food is offering a special vPumpkin-based version and covered with custard.

Spiced Pumpkin Cheerios Cereal

There Cheerios has decided to put "autumn in a box" and to present the limited edition of its famous cereals, which have as their main ingredient pumpkin flavored with cinnamon, nutmeg and cloves.

Kellogg's Special K pumpkin cereal

From the wholemeal oat rings of Cheerios we pass to the crunchy sheets of wholemeal flour and bran from Kellogg's, which for this season are enriched with a delicate addition of pumpkin and spices, for a truly unique breakfast.

Quaker® Instant Pumpkin Oat Soup

Another limited-time offer for a breakfast or snack full of autumn flavors comes from Quaker®. It is an instant soup, ready in just two minutes and to be enjoyed hot or cold, with whole Canadian oats, pumpkin and a pinch of cinnamon.

Kit Kat pumpkin pie bars

Fans and collectors of Kit Kat bars they know well how many seasonal flavors and limited edition proposals exist in the world, just as they know well that years ago an original variant of the "pumpkin pie" flavor (Pumpkin pie). Kit Kat has decided to celebrate autumn by re-proposing this bar, also in a special edition and available only in some countries.

Instant coffee to make pumpkin latte, from Starbucks

The most famous American coffee chain in the world has always ridden the wave of news and food trends. In its menus, for example, the so-called "milk”(Or our latte), available in many flavors and colors. No wonder, therefore, that this fall too Starbucks has decided to bet on pumpkin flavor, launching a sweet, creamy and delicate product on the market autumn instant latte to be prepared comfortably at home. The coffee, of course, is Starbucks 100% arabica, and is naturally flavored with cinnamon, nutmeg and cloves.

Twinings Pumpkin Spiced Chai Tea

If you prefer tea to coffee, you can opt for the new limited edition flavor of Twinings. It is a black chai tea which combines the sweetness of the taste of pumpkin and a rich assortment of spices, including cloves, nutmeg, cinnamon, ginger, and allspice.

Baileys spiced pumpkin liqueur

The latest special autumn novelty on the market is the one created by Baileys, which for this season has decided to add a pleasant addition to the classic recipe of its famous liqueur spiced pumpkin. This special Baileys recipe can be enjoyed at the end of a meal, used as a base for cocktails or added in some creative preparation.

Unfortunately, most of these products are not available in Italy, but it is possible to order them online or wait for some other greedy seasonal commercial gimmick to arrive on the shelves of our supermarkets.

Photo: pumpkin special products_Cheerios_Flickr Mike Mozart.jpg.
Photo: Quaker Pumpkin Specialty Products Instant Oats_Flickr Mike Mozart.jpg.